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Where to Find the Google Analytics 4 Landing Page Report?

Cody Schneider••7 min read

Finding the landing page report in Google Analytics 4 can feel like a frustrating game of hide-and-seek. Unlike Universal Analytics, where it was front and center, GA4 requires a few extra steps to view the pages where your visitors first arrive. This guide will walk you through exactly how to find, recreate, and save your own landing page report for easy access, so you'll never have to hunt for it again.

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Why Did the Landing Page Report Change in GA4?

Before we jump into the "how," it's helpful to understand the "why." The change comes down to the fundamental difference between Universal Analytics (UA) and Google Analytics 4. UA was built around sessions and pageviews. Its primary goal was to track a user's visit from start to finish as one cohesive session.

GA4, on the other hand, is built around events. Everything is an event: a page view, a scroll, a click, and - most importantly for us - the start of a session. In GA4, the very first pageview of a session is automatically tagged with a session_start event. The landing page report, therefore, is just a filtered view of all pages that had this session_start event occur on them.

While this is more flexible for advanced analysis, it means that some of the simple reports we relied on, like the Landing Page report, are no longer available by default. The good news is that we can easily recreate it.

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Method 1: The Quick (but Temporary) Fix in the 'Pages and Screens' Report

If you just need a fast, one-time look at your landing page data and don't want to build a custom report, you can find it with a couple of clicks inside the standard "Pages and Screens" report.

How to Find It:

  1. From your GA4 dashboard, navigate to Reports in the left-hand menu.
  2. Under the Engagement dropdown, click on Pages and Screens.
  3. By default, this report shows the dimension "Page path and screen class." Click the little dropdown arrow next to the primary dimension title.
  4. In the search box that appears, type "landing page" and select Landing page + query string from the list.

That's it! The report will now pivot to show you a list of your landing pages, ranked by views and users. You can add other metrics like Sessions, Engagement rate, and Conversions to get a more complete picture.

The major drawback of this method is that GA4 won't save your change. Next time you visit the "Pages and Screens" report, it will revert to the default view, and you'll have to repeat these steps. It’s useful for a quick check, but not for ongoing analysis.

Method 2: The Best Solution for Permanent Access - Build a Custom Landing Page Report

For a long-term solution, you can build your own dedicated Landing Page report and add it directly to your main navigation menu. It sounds complex, but it's a straightforward process that you only have to do once.

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Step 1: Go to the Library

The "Library" is where all of your reports, both standard and custom, are stored. It's where you can edit existing reports or create new ones from scratch.

  • In the left-hand navigation menu, scroll to the very bottom and click on Library.

Step 2: Create a New Detail Report

From the Library homepage, we'll start the creation process.

  • Click the blue + Create new report button.
  • From the dropdown, select Create detail report.
  • You'll now see a choice of templates. You can start from blank, but it's much easier to use the "Pages and Screens" report as a starting point. Select the Pages and Screens template.

Step 3: Customize Your Report Dimensions

Now you're in the report builder. This is where we’ll transform the standard pages report into our custom landing page report.

  • On the right side of the screen, you'll see a "Customize report" panel. Click on Dimensions.
  • This will show you the dimensions currently in the report. By default, "Page path and screen class" is the primary one.
  • Click the three dots next to Landing page + query string and select Set as default.
  • You can remove the other dimensions by clicking the three dots and selecting Remove to keep your report clean, but leaving them gives you the option to switch between dimensions later.
  • Click the blue Apply button at the bottom right.

Step 4: Customize Your Report Metrics

Every good report needs the right metrics to tell the story. Let's make sure our Landing Page report has all the data we need to make informed decisions.

  • In the "Customize report" panel on the right, click on Metrics.
  • The default metrics are fine, but you'll probably want to add more context. Click + Add metric and add the following for a robust report:
  • You can drag and drop the metrics to reorder them how you see fit. Once you're happy, click the blue Apply button.

Step 5: Save and Name the Report

  • In the top right corner of the screen, click the Save button.
  • Give your report a clear, descriptive name. Something simple like Landing Page Performance works perfectly.
  • Click the Save button again to confirm.

Step 6: Add Your New Report to the Navigation Menu

Your report is now created, but it's only accessible from the Library. The final step is to add it to your main reporting menu for easy, one-click access.

  1. Click the "Back" arrow to return to the Library home screen.
  2. You'll see different "Collections," which are the groups of reports in your left-hand menu (like "Lifecycle" and "User"). Find the collection where you'd like your report to live. The "Lifecycle" collection is a common choice.
  3. Click Edit collection.
  4. On the next screen, you'll see a list of the "existing topic" menu on the left and a "drag-and-drop report card" view on the right. Find your newly created Landing Page Performance report.
  5. Simply drag your new report from the right side and drop it into one of the topics on the left. Placing it under the "Engagement" topic makes the most sense.
  6. Click Save in the bottom right, and then select Save changes to current collection.

Now, when you look at your main Reports menu on the left, you'll see "Landing Page Performance" right where you put it. You've successfully built a permanent, customized landing page report in GA4!

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Now, How Do You Use This Report?

Simply having the report isn't enough, you need to know what questions to ask of your data. Here are a few things to look for:

  • Top Traffic Entry Points: Sort by "Sessions" to see which pages are the primary front doors to your website. Are these the pages you expect? These are your most powerful assets for capturing new visitors.
  • Most Engaging Content: Sort by "Engagement rate." A high engagement rate suggests that the page is successfully capturing visitor interest and meeting their expectations. These are pages you should try to replicate the success of.
  • Biggest Conversion Drivers: Sort by "Conversions" (or "Total revenue"). This shows you which landing pages are most effective at turning visitors into customers or leads. These are your money-making pages.
  • Optimization Opportunities: Look for pages with high "Sessions" but a low "Engagement rate" or few "Conversions." This often signals a mismatch between what the user expected (from a search result, ad, or social post) and what they found on your page. These are prime candidates for A/B testing, content updates, or technical fixes.

Final Thoughts

While GA4 might seem intimidating, creating a custom landing page report is a powerful, one-time setup that puts critical performance data back at your fingertips. By building your own report, you regain that instant visibility you had in Universal Analytics and can get back to analyzing what's working and what isn't, without the frustrating search.

Setting up custom reports is an excellent first step, but the real power comes from connecting your landing page performance to data from other platforms, like how much you spent on Facebook Ads to get a user there, or which pages drive the most revenue in your Shopify store. This is exactly why we built Graphed. We bring all of your marketing and sales data into one place, so you can stop wrestling with different analytics platforms and just ask simple questions in plain English, like "Which blog posts brought in the most new customers last month?" to get an answer instantly.

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