How to Turn On Analytic Feature on TikTok

Unlocking your TikTok analytics is the first step to understanding what content resonates with your audience and growing your account. Within the app are powerful insights on demographics, reach, video performance, and follower behavior. This article will guide you through switching to a Business Account to access these features and explain how to find and interpret your data.

Graphed

Still Building Reports Manually?

Watch how growth teams are getting answers in seconds — not days.

Watch the Demo

First, Why Do You Need A TikTok Business Account?

Unlike personal accounts, TikTok Business Accounts are designed for brands, marketers, and creators who want to grow their presence professionally. The primary reason to switch is to gain access to the full suite of free analytics tools, but it also unlocks features that personal accounts don't have.

• Access to In-Depth Analytics: The built-in Analytics dashboard gives you detailed data on follower demographics, content performance, and profile traffic. With a personal account, you’re flying blind.
• Add a Link to Your Bio: Whether you want to drive traffic to your website, an online store, or another social profile, a Business Account lets you put a clickable link in your bio from day one.
• Commercial Music Library Access: Business Accounts get access to a library of over one million pre-cleared, royalty-free commercial tracks and sounds for use in videos without worrying about copyright issues.
• Ads & Promotion Tools: You gain tools to run in-feed ads using TikTok Ads Manager or use the native "Promote" button to boost the reach of specific videos directly within the app.
• Audience Engagement Suite: Business accounts have access to native messaging templates and auto-replies in their Message Center with features that help users engage professionally and safely with business pages. It allows specific user management roles.

Business accounts come with other creative features such as the new Business Creative Hub, so companies feel inspired by new viral videos made for businesses. In short, switching is a no-brainer if you’re using TikTok for anything more than casual viewing. It turns your account from a personal profile into a professional growth tool.

Graphed

Still Building Reports Manually?

Watch how growth teams are getting answers in seconds — not days.

Watch the Demo

Switching Your Private Profile to A TikTok For Business Account? Easy!

Making the switch takes less than a minute. If you already have a TikTok profile, follow these steps:

1. Tap the three parallel lines at the upper right side of your profile page to view the menu.
2. Under the 'Account' tab, choose 'Switch to Business Account' below 'Account information'.
3. Follow the on-screen prompts to complete the change. You'll know it's successful if the app welcomes you to your new account.

If You're Creating an Account for the First Time and Want a TikTok For Business Account

You'll need to start with a fresh account:

1. Download the TikTok app again.
2. Sign up to create an account.
3. Navigate to the 'Profile' button at the bottom right.
4. Once on your profile page, access the menu by tapping the three parallel lines at the upper right.
5. Select the 'Creator Tools' tab and then choose the option to change your account type.
6. As before, select 'Switch to Business Account', and you're done!

Can I Switch the Account from a Browser?

1. Visit www.tiktok.com on your laptop, Mac, or desktop.
2. Log in to your personal or business account.
3. For first-time logins, navigate to settings to manage and connect your account.

Graphed

Still Building Reports Manually?

Watch how growth teams are getting answers in seconds — not days.

Watch the Demo

Where To Find Your Analytics on Your TikTok Profile

Once you've switched to a Business Account, the fun begins with TikTok's native Analytics tools. Here's where to locate your TikTok data:

For Businesses and Agencies

• Navigate to the TikTok Creative Center or through the TikTok app menu.
• On TikTok’s website, locate your 'Business' suite beneath your avatar icon.

The Analytics feature is a secondary subtab in the dropdown menu, working best after 7 days of active business use.

Mobile: In-App Access Through The Creator Tools

For those new to this route, your analytics are within the 'Creator Tools' suite:

1. Access TikTok’s business site on desktop view.
2. On the main page, click your profile icon at the upper corners and log into settings with 'View Analytics'.
3. If issues arise, select the creator’s side of TikTok. Access 'Profile' and tap the typical menu (three lines) on the upper-right. Go to 'Creator Tools' and select the 'Analytics' subtab in the 'General' section.

If This is Your First Time: Do Not Lose Patience

Bear in mind, TikTok collects business metrics per week. It requires at least 7 days post-switch from a personal account to see full reports. Be patient as your TikTok business KPIs gather data.

• An 'Overview' of engagements and new fans from the last week.
• 'Content' data breaking down by video posted from the prior week.
• 'Follower Activity' providing top follower stats, up to nine cities.
• 'LIVE Analytics' for tracking live session data, viewership, and 'diamonds given'.

Graphed

Still Building Reports Manually?

Watch how growth teams are getting answers in seconds — not days.

Watch the Demo

Making Sense Of Your New Analytical Features

Overview Reports Your tab reports your highest KPIs over chosen time ranges (minimum 7 days, up to 60 days if choosing a custom view).

Content Metrics and Analysis for Your TikTok Channel Include:

• New video shares for the last total days in action.
• New comments within your last 7 days.
• Performance of recent videos using specific hashtags.
• TikTok posts liked over the last 7 to 60 days.

Final Thoughts

Switching to a Business Account and consistently analyzing your TikTok performance turns guesswork into strategies. Regularly checking these insights helps you understand your audience better, create engaging videos, and grow your presence on the platform.

When native tools aren't enough, analyzing across platforms like TikTok, Google Analytics, and Shopify without endless spreadsheets requires a streamlined approach. Using platforms like Graphed consolidates your data in one place, making insights easily shareable across your team.