How to Repost a Story on Meta Business Suite

Resharing content on Instagram and Facebook is one of the smartest ways to keep your audience engaged without burning yourself out. Reposting a story on Meta Business Suite allows you to maximize your best-performing content, save valuable time, and ensure important messages reach more of your followers. This tutorial will walk you through exactly how to repost stories using Business Suite, including best practices to make your content work even harder for you.

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Why Repost Stories? The Benefits of Content Recycling

Before jumping into the "how," let's quickly cover the "why." Consistently creating fresh, original content is demanding. Reposting isn't about being lazy, it's about being efficient and strategic. Here are the key advantages:

• Saves Time and Resources: Your time is valuable. Instead of brainstorming, designing, and writing a new story from scratch, you can fill a slot in your content calendar in minutes. This frees you up to focus on broader strategy.
• Increases Reach and Visibility: Not all of your followers see every story you post. The algorithms on Instagram and Facebook are selective, and your followers log in at different times. A repost gives your content a second chance to be seen by people who missed it the first time.
• Maximizes Your Best-Performing Content: If a story received tons of views, replies, or link clicks, why let it vanish after 24 hours? Reposting a proven winner is a surefire way to generate engagement because you know the content already resonates with your audience.
• Reinforces Important Messages: Are you running a promotion, announcing an event, or sharing a critical company update? Reposting key information helps reinforce the message and ensures a higher percentage of your audience sees it.

Getting Started: Your Pre-Flight Checklist in Business Suite

To repost content smoothly, you need to know where to find everything. Make sure you've covered these basics first:

1. Ensure Your Accounts Are Connected

This may seem obvious, but it's the foundational step. To use Meta Business Suite for both Facebook and Instagram, you must have your Instagram business account and Facebook Business Page properly linked. You can confirm or manage this under the "Settings" tab in Business Suite.

2. Know Your Way Around the "Content" Tab

The "Content" tab is your control center for everything you've ever posted. On the left-hand navigation menu of your Business Suite dashboard, you’ll find it below "Planner" and "Ads." Clicking it brings you to a gallery of all your published grid posts, reels, and stories across both platforms. Use the filters at the top to narrow your view by:

• Content type: Posts, Stories, Reels, etc.
• Platform: Facebook or Instagram.
• Date range: The last 90 days, 28 days, this month, etc.

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3. Locate Your Previous Content

For our purposes, you'll want to filter by "Content type: Stories." This will show you a grid of your published and scheduled stories. Here, you can review performance metrics like reach and replies to identify which ones are worth bringing back for an encore.

How to Repost a Story in Meta Business Suite: Step-by-Step Scenarios

The term "repost" can mean a few different things. You might want to share an old feed post to your story, re-create a great story from the past, or share content from another user. Let's break down how to handle each scenario in Business Suite.

Scenario 1: Sharing an Existing Feed Post or Reel to Your Story

This is the most common and direct reposting method in Business Suite. You're taking a piece of permanent content (like a feed post) and giving it a temporary boost in your story.

1. Navigate to the "Content" tab from the left sidebar.
2. Make sure you’re viewing “Published” content. Find the Instagram or Facebook feed post you want to share.
3. Click the three dots (...) on the far right of that post's row.
4. From the dropdown menu, select “Share to Story.”
5. A story creation window will pop up. Your post will appear as a "sticker" on a default background. You can customize it by adding text, stickers, or changing the background color.
6. Once you're happy with the edits, choose whether to share it on your Instagram Story, Facebook Story, or both.
7. Click “Share to Story” to publish it immediately, or use the dropdown arrow to schedule it for a later time.

Done! You’ve successfully repurposed a grid post as a fresh story.

Scenario 2: Creating a New Story Using an Old Story's Media

What if you want to rerun a successful story that has already expired? Unfortunately, Meta Business Suite doesn’t have a one-click "repost this archived story" button. It does not connect directly to the Instagram Story Archive that you see on your mobile app. But the workaround is almost as easy - you just need the original media file.

The essential prerequisite: You must have the original image or video file saved on your computer. It's a great habit to save the media from your top-performing stories before they expire for this very reason!

1. From anywhere in Business Suite, click the blue “Create Story” button (usually found at the top right of the "Content" or "Planner" tabs).
2. Choose whether you want to create a story for your Instagram profile, Facebook Page, or both by ticking the boxes at the top of the creation window.
3. Click “Add Media” and upload the image or video file from your computer that was used in your original story.
4. Use the tools on the right to customize your story again. You can add text and some basic stickers, although the selection is more limited than on the mobile app.
5. When you are finished editing, click “Share Story” to publish now or schedule it for the future.

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Scenario 3: Reposting User-Generated Content (UGC)

Sharing content from your followers is one of the most powerful forms of social proof. When someone tags you in their story, you receive a notification in your DMs. On mobile, this is incredibly easy to reshare with the "Add this to your story" button that appears in the message.

In Meta Business Suite, this process is less direct. The platform is optimized for publishing your content, not resharing others' content natively through the desktop interface. Your notifications for story mentions will appear in the "Inbox," but the simple reshare button isn't available there.

The recommended method is still to use your mobile app for this task. It's faster and automatically includes a tappable sticker that credits the original creator.

However, if you must do it from your desktop, here is the workaround:

1. View the story you were tagged in on your phone. See if you can save the video or image directly. If not, you may need to take a screenshot or screen recording (be aware this can reduce quality). Alternatively, you can message the creator and ask for the original file!
2. Transfer that media file to your computer (e.g., via Airdrop, email, or a cloud drive).
3. Follow the steps from Scenario 2 above: use the “Create Story” feature, upload the media, and build it as a new story.
4. CRITICAL step: Manually credit the original creator. Use a text box to add their handle (e.g., "📸: @username") prominently on the story slide. Proper credit is non-negotiable.

Pro Tips for Strategic Story Reposting

Just because you can repost something doesn't always mean you should. A little strategy goes a long way. Keep these tips in mind to get the best results.

Always Give Credit and Context

If you're reposting UGC, shouting out the original creator isn't just polite - it builds community and encourages more people to tag you in the future. For your own content, add fresh context. Instead of just reposting an old image, add a text overlay like "Brought this back by popular demand!" or "In case you missed our announcement..." This tells your followers why they're seeing it again.

Freshen Up the Content

Don't just re-upload the exact same story. Add a new poll, a quiz sticker, a different GIF, or an updated caption. A small addition can make the whole story feel new, even if the core image or video is the same. This increases the chances that even someone who saw it the first time will engage with it again.

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Check the Data First

Before reposting, dive into your insights. In your Business Suite "Content" tab, you can see metrics for past stories like reach, impressions, and replies. Only repost your "greatest hits" - the stories that truly resonated with your audience and drove results. Avoid reposting content that performed poorly the first time around, it likely won't do much better on its second try.

Mind Your Timing and Cadence

Avoid reposting content too frequently, or your audience will feel like they’re seeing constant reruns. Space out reposts and mix them with plenty of fresh, original content. Also, consider timing. If a story performed well on a Saturday morning, it makes sense to repost it on a future weekend when your audience is in a similar frame of mind.

Final Thoughts

Reposting stories in Meta Business Suite is a powerful and efficient way to manage your content calendar, boost engagement, and get more mileage out of posts that work. Using the step-by-step methods above for sharing feed posts, recreating old stories, and highlighting user content, you can keep your profiles active and exciting without having to constantly generate new material from scratch.

Ultimately, knowing what to repost comes down to having clear data on your content's performance. At Graphed we help you make those strategic decisions with ease by unifying your marketing analytics in one place. You can simply connect your social media accounts and ask questions like, "Show my most engaging Instagram stories from last quarter," and we'll instantly generate a report. It takes the guesswork out of your content strategy, helping you pinpoint your All-Star content without getting lost in complex analytics dashboards.