How to Create a Website Dashboard in Google Sheets with ChatGPT

Building a custom dashboard can feel like a daunting task, but combining the flexibility of Google Sheets with the power of ChatGPT makes it surprisingly simple. Instead of getting tangled in complex formulas, you can get a clear view of your website's performance by asking for what you need in plain English. This article will walk you through exactly how to create a useful website metrics dashboard in Google Sheets, using ChatGPT as your personal formula wizard.

Graphed

Build AI Agents for Marketing

Build virtual employees that run your go to market. Connect your data sources, deploy autonomous agents, and grow your company.

Build Your First Agent

Why Use Google Sheets for Your Website Dashboard?

Before jumping into the setup, it’s worth asking: why Google Sheets? While dedicated business intelligence tools are incredibly powerful, they often come with steep learning curves and significant costs. Google Sheets, on the other hand, is a tool most people have already used.

• It’s Free and Accessible: Every Google account comes with Google Sheets. There's no software to install and you can access your dashboard from any device.
• It’s Familiar: The spreadsheet interface is familiar territory, which lowers the barrier to entry. You don't need to learn a whole new platform from scratch.
• It’s Customizable: You have complete control over the layout, metrics, and visuals. You can build a dashboard that shows exactly what you care about, in the way you want to see it.

Step 1: Gather and Organize Your Website Data

A dashboard is only as good as the data it sits on. The first step is to decide which metrics matter most to you and where to get them. For most websites, your key data lives in Google Analytics and Google Search Console.

Key Metrics to Track

Don’t try to track everything at once. Start with a core set of metrics that give you a high-level view of your website's health. Here are a few must-haves:

• Total Users: The number of distinct individuals who visited your site.
• Sessions: The total number of visits to your site. A single user can have multiple sessions.
• Pageviews: The total number of pages viewed.
• Engagement Rate: The percentage of sessions that lasted longer than 10 seconds, had a conversion event, or had at least 2 pageviews. This replaces the old "Bounce Rate" metric.
• Traffic Sources: Where are your visitors coming from? (e.g., Organic Search, Social, Direct, Referral).
• Top Performing Pages: Which pages or blog posts are getting the most traffic?
• Conversations/Goals: Key actions you want users to take, such as form submissions, downloads, or purchases.

Exporting Your Data

For this manual dashboard, you’ll be exporting your data as a CSV file and pasting it into your Google Sheet. It's a manual process, but it’s the quickest way to get started without needing special add-ons.

From Google Analytics 4:

1. Log in to your GA4 property.
2. Navigate to Reports > Acquisition > Traffic acquisition.
3. Set your date range in the top right corner (e.g., Last 30 days).
4. In the top right, click the “Share this report” icon (an arrow pointing up from a box) and then “Download File” > “Download CSV.”

Pro-tip: To get page-specific data, go to Reports > Engagement > Pages and screens and export that report as a CSV as well.

AI Agents for Marketing

Crash Course

Graphed

Free PDF · the crash course

AI Agents for Marketing Crash Course

Learn how to deploy AI marketing agents across your go-to-market — the best tools, prompts, and workflows to turn your data into autonomous execution without writing code.

Download the PDF

Step 2: Set Up Your Google Sheet Template

A well-organized sheet makes the whole process smoother. We’ll use a two-tab structure: one tab for your raw data and another for your clean, client-ready dashboard.

1. Create a New Google Sheet: Go to sheets.google.com and start a new blank spreadsheet. Name it something descriptive, like "My Website Performance Dashboard."
2. Create a "Raw Data" Tab: Rename the default "Sheet1" tab to "GA4 Raw Data". This is where you’ll paste the CSV data you exported from Google Analytics.
3. Create a "Dashboard" Tab: Click the "+" icon in the bottom left to add a new sheet. Rename this one "Dashboard". This is where you’ll build your charts and display your key metrics.
4. Import Your Data: Go to your "GA4 Raw Data" tab. Open the CSV file you downloaded from Google Analytics, copy all the data, and paste it into cell A1 of this tab.

Your sheet is now prepped and ready for the magic part: using ChatGPT.

Step 3: Use ChatGPT to Generate Your Google Sheets Formulas

This is where you can trade hours of formula frustration for a few simple prompts. The key is to be specific with your requests. Tell ChatGPT what you want to calculate, which tab your data is on, and which columns to look at.

Let's walk through a few common examples.

Calculating Key Performance Indicators (KPIs)

Your KPIs are the big-picture numbers you want to see at a glance. Let’s start by getting a total user count.

First, find the column in your "GA4 Raw Data" sheet that contains the visitor count. Let's assume for this example "Total users" is in column F.

Head over to ChatGPT and use a prompt like this:

In my Google Sheet, I have a tab named "GA4 Raw Data". Column F contains the number of "Total users" for different traffic sources. Write a Google Sheets formula to sum all the values in column F.

ChatGPT will likely give you this formula:

=SUM('GA4 Raw Data'!F:F)

Now, go to your "Dashboard" tab in Google Sheets, choose a cell for your "Total Users" KPI, label it, and paste this formula in the adjacent cell. Repeat this process for other KPIs like Sessions and Pageviews, adjusting the column letters accordingly.

Graphed

Build AI Agents for Marketing

Build virtual employees that run your go to market. Connect your data sources, deploy autonomous agents, and grow your company.

Build Your First Agent

Creating Summary Tables with the QUERY Formula

This is where ChatGPT becomes incredibly useful. The QUERY function in Google Sheets is one of its most powerful features, allowing you to slice and dice your data like a database. But its syntax can be tricky.

Let's say you want to create a table showing your top traffic sources. In your raw data, the "Session source / medium" is in column A and "Sessions" are in column E. Here's a great prompt:

`I have a Google Sheet with a tab named "GA4 Raw Data". I want to create a summary table.

• Column A lists the 'Session source / medium'.
• Column E lists the number of 'Sessions'.

Write a Google Sheets QUERY formula that groups the data by 'Session source / medium', sums the total sessions for each, and orders the result so the source with the most sessions is at the top.`

ChatGPT should return something like this:

=QUERY('GA4 Raw Data'!A:E, "SELECT A, SUM(E) WHERE A IS NOT NULL GROUP BY A ORDER BY SUM(E) DESC", 1)

Paste this single formula into a cell on your "Dashboard" tab, and it will automatically generate a clean, two-column table showing your traffic sources and their corresponding session counts, all perfectly sorted!

Tips for Better ChatGPT Prompts

• Be Specific: Always mention the tab name (e.g., 'GA4 Raw Data') and the exact column letters (e.g., Column A, Column E).
• Define the Goal Clearly: Use words like "sum," "average," "count," "group by," and "order by" to describe the final output you want.
• Start Simple and Iterate: If a complex prompt doesn't work, break it down. Ask for a simple sum first, then ask ChatGPT to modify the formula to add a condition or sorting.

Step 4: Visualize Your Data with Charts and Graphs

With your KPIs and summary tables pulling in data correctly, it's time to make your dashboard visually appealing and easy to read.

Creating a Pie Chart for Traffic Sources

A pie chart or a bar chart is perfect for visualizing your traffic channels.

1. On your "Dashboard" tab, highlight the data in the traffic source table created by your QUERY formula (include the headers).
2. Go to the menu and click Insert > Chart.
3. Google Sheets will likely suggest a pie chart by default. If not, you can select it from the Chart Editor on the right-hand side.
4. Use the "Customize" tab in the editor to change the title, colors, and labels to make it clearer.

Drag your new chart to a prominent position on your dashboard.

AI Agents for Marketing

Crash Course

Graphed

Free PDF · the crash course

AI Agents for Marketing Crash Course

Learn how to deploy AI marketing agents across your go-to-market — the best tools, prompts, and workflows to turn your data into autonomous execution without writing code.

Download the PDF

Creating a Line Chart to Track Trends Over Time

If you have daily data (in our GA4 export, the Date is in column B and Sessions in column C), you can create a line chart to see trends.

Use this prompt in ChatGPT:

In my Google Sheet "GA4 Raw Data", date values are in Column B and session counts are in Column C. Write a QUERY formula to give me a two-column list of dates and their total sessions.

ChatGPT will give you a QUERY formula that you can paste into your dashboard to create the source data. Then, just like before, highlight that data and select Insert > Chart, choosing a Line Chart this time. This gives you a powerful visual overview of your traffic trends, perfect for spotting spikes or dips.

Final Thoughts

You’ve just seen how to connect raw data exports, the structure of Google Sheets, and the AI assistance of ChatGPT to build a custom website dashboard from the ground up. This method empowers you to see the metrics that truly matter for your business without needing to become a spreadsheet blackbelt.

While building this in Sheets is a fantastic skill, we admit the weekly routine of downloading CSVs, cleaning data, and copy-pasting can feel like a roadblock to getting fast answers. That's why we created Graphed . It automates the entire process by connecting directly to your tools like Google Analytics in one click. Instead of prompting an AI for formulas, you simply ask in plain language for the dashboard you want - like "show me my website traffic by source and my top 10 pages for last month" - and a live, interactive dashboard gets built for you in seconds.