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How to Analyze LinkedIn Post Performance in Coda

Cody Schneider••4 min read

Tracking your LinkedIn analytics in a spreadsheet feels like trying to see the big picture while looking through a paper towel tube. You can see a few areas at a time, but you never get the full landscape. Using Coda, you can build a simple yet powerful LinkedIn performance tracker that helps you find the patterns that matter.

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Setting Up Your Coda Doc for LinkedIn Analytics

This is where the fun begins. We’ll build a simple but powerful table to house all your LinkedIn data. It’s easier than setting up a complex spreadsheet.

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Step 1: Create a New Coda Doc and Your Main Table

Start by creating a blank Coda doc and give it a name like "My LinkedIn Command Center." Inside the doc, type /table and press enter to create a new table. Name this table "LinkedIn Posts."

Step 2: Define Your Columns (Your Data Fields)

Your table will start with a few default columns. We're going to customize them to track the LinkedIn metrics that matter. Click the "+" to the right of the existing columns to add new ones. Here’s a recommended setup:

  • Post Text or Description: This will be a standard Text column. You can paste the first line of your post here for quick reference.
  • Post Date: Set this column's type to Date. It's essential for tracking performance over time.
  • Post Theme: A Text column where you can briefly describe the goal or angle of the post (e.g., "shared a case study," "asked an open-ended question").
  • Post Type: Make this a Select column. Click the column header, select "Column type," and choose "Select." You can then add options like Text Only, Image, Video, Poll, Carousel, and Article Link.
  • Content Pillar: This is another great use for a Select column. Add your main content themes, such as Data Analytics, Productivity Hacks, Personal Story, or Company News.
  • Link to Post: Set this as a Text column and format it as a URL, or simply use the generic Url column type.
  • Impressions: This is a Number column. You’ll manually grab this from LinkedIn Analytics.
  • Likes: Another Number column.
  • Comments: A Number column.
  • Shares: A Number column. Clicks might also be worth tracking if you frequently share links.
  • Engagement Rate: This will be a special Formula column. More on this next.
  • Notes: A regular Text column for any observations or ideas spurred by post performance.
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Step 3: Customize the Engagement Rate Formula

Engagement Rate is a great metric for measuring how effectively your content resonates with your audience. In Coda, you can set this up by clicking the header of your "Engagement Rate" column, then selecting the column type as "Formula." Enter the following formula into the field: ([Likes] + [Comments] + [Shares]) / [Impressions]. This will calculate your Engagement Rate for each post.

Analyzing Your Data and Finding Insights

Once you’ve logged a dozen or so posts, you have enough data to start spotting trends. This is where Coda’s flexibility shines over a rigid spreadsheet.

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Tip 1: Use Filter, Sort, and Groups to Uncover Winners

Don't just look at the raw table. Use these features at the top of your Coda table to answer specific questions:

  • Sort by Engagement Rate: Click the "Sort" button and choose your Engagement Rate column. Set it to descending to instantly see your top-performing content at the top. What common themes, formats, or tones do you notice?
  • Filter by Post Type: Use the "Filter" button to show only certain post types. Are your posts generating more conversations or awareness with certain types?
  • Group by Content Pillar: Group your table by content pillar using the "Group" button. This is an effective way to visualize your posts’ success within each pillar and see which type gets the best rate of engagement.

Final Thoughts

Taking control of how you track and analyze your LinkedIn performance allows you to see what's working and optimize your approach. Coda provides the flexibility you need to customize your analytics and gain valuable insights. Use these tips to enhance your LinkedIn strategy and engage more effectively with your audience.

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