How to Add Bullet Points in Looker Studio

Tables full of text and numbers can be tough to read. A simple wall of data makes it hard for your audience to spot key trends or takeaways at a glance. Adding bullet points is a quick and effective way to make your Looker Studio reports much more scannable and user-friendly. This tutorial will walk you through a few simple methods for adding bullet points to your lists and summaries, transforming your reports from dense tables into clear, concise insights.

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Why Bother With Bullet Points in Reports?

Before jumping into the "how," it's worth understanding the "why." You're not just adding a decorative symbol, you're fundamentally improving how people read and understand your data. Well-placed bullet points can:

• Improve Readability: Bulleted lists break up an intimidating block of text, guiding the reader's eye and making the information easier to digest. Instead of scanning lines of characters, your audience can quickly process individual items.
• Emphasize Key Information: Putting information into a bulleted list automatically signals its importance. It's a visual cue that says, "Pay attention to these specific points," whether it's top-performing campaigns, under-performing products, or action items.
• Organize and Summarize: Bullet points are perfect for organizing a summary of insights or condensing several related data points under a single heading. For example, you can use a bulleted list to present key stats for a period of time in a neat package.

In short, it’s a tiny design choice with a big impact, turning a report from something that needs studying into something that can be understood in seconds.

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Method 1: The Quick and Easy Way with a Calculated Field

The most common and straightforward way to add bullets is by creating a new calculated field that combines a bullet point symbol with your existing dimension. Let's say you have a table showing your top blog posts by page views and want to present the post titles as a bulleted list.

Here’s how to do it step-by-step.

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1. Select Your Chart and Create a New Field

First, click on the table or chart in your Looker Studio report where you would like to add the bullet points. This will open up the property panel on the right-hand side. At the bottom of the 'Data' tab, find and click on the blue 'Add a Field' option.

Method 2: Using Custom Calculated Fields

Another way to add bullets is by using custom calculated fields to manually insert bullet points.

How Graphed Changes Things

Instead of searching for formulas and getting stuck configuring picky style settings, we've focused on making data "just work." With Graphed, connecting and creating in your reports becomes seamless and straightforward.