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Does iPage Support Google Analytics?

Cody Schneider••8 min read

If you're using iPage to host your website, one of your first questions will likely be about tracking your visitors. The good news is that connecting your site to Google Analytics is entirely possible and not as complicated as you might think. This guide will walk you through exactly how to set up Google Analytics on your iPage website, whether you're using their built-in website builder or running a WordPress site.

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So, Can You Use Google Analytics with iPage? Absolutely.

Let's clear this up right away: Yes, you can use Google Analytics with any website hosted on iPage. Whether you've built your site using iPage's custom Website Builder or you've installed WordPress, the process is straightforward.

Integrating Google Analytics isn't just a technical task, it's the key to understanding your audience. It helps you see how visitors find you, what content they engage with most, and how you can optimize your site for better performance. Think of your website as a physical store, Google Analytics is like having a friendly employee at the front door who logs every visit and tells you which aisles are the most popular.

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First Things First: Get Your Google Analytics Tracking Code

Before you can add Google Analytics to iPage, you need an account and the specific tracking code for your website. If you already have this, you can skip to the next section. If not, follow these quick steps to get set up.

This tutorial focuses on Google Analytics 4, which is the current standard.

  1. Create or Log in to Your Google Analytics Account: Head over to the Google Analytics website. You can use your existing Google account to sign in or create a new one.
  2. Create an Account: If this is your first time, you'll be prompted to create an account. This is just an organizational name for your properties, like your business name.
  3. Create a Property: Next, you'll create a "Property." This represents your website or app. Give your property a name (e.g., "My Business Website"), select your reporting time zone and currency, and click "Next."
  4. Provide Business Details: Answer a few brief questions about your industry and business size. This helps Google tailor your experience.
  5. Create a Data Stream: This is where you get the code. Choose "Web" as your platform. Enter your website’s URL (e.g., www.your-ipage-site.com) and create a name for the stream (e.g., "Main Website Stream"). Make sure to select "https" in the dropdown for the URL. Click "Create stream."
  6. Find Your Code: After creating the stream, you'll see a screen called "Web stream details." Look for the "Install manually" tab. This will reveal your "Google tag" — a block of code that starts with <!-- Google tag (gtag.js) -->. This is the snippet you'll need to copy and paste into your iPage site.

Your tracking code will look something like this:

`<,!-- Google tag (gtag.js) --&gt, <,script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"&gt,&lt,/script&gt, <,script&gt, window.dataLayer = window.dataLayer || [], function gtag(){dataLayer.push(arguments),} gtag('js', new Date()),

gtag('config', 'G-XXXXXXXXXX'), <,/script&gt,`

Keep this code somewhere handy. You’ll be pasting this whole block into your website in the following steps.

Method 1: Adding Google Analytics to the iPage Website Builder

If you created your site using iPage's own drag-and-drop Website Builder, the process involves pasting the code into a specific section of the site's settings. Here's a general guide on how to do it.

  • Step 1: Log Into Your iPage Account Start by signing in to your iPage control panel.
  • Step 2: Launch the Website Builder Find the Website Builder in your panel and open it to begin editing your site.
  • Step 3: Access Site Settings or Header Code Section Every site builder is slightly different, but you are looking for an area related to site-wide settings. Look for menu options like "Settings," "Advanced," or "SEO." Within this area, search for a section labeled "Header/Footer Code," "Custom Scripts," or "Site-wide Tracking Code." This is a designated text box for adding code snippets like the one from Google Analytics.
  • Step 4: Paste Your Google Analytics Code Once you find the correct field, copy your entire gtag.js tracking snippet (the full block of code from before) and paste it into the "Header" or "Head" section. Pasting it here ensures the code loads on every single page of your website.
  • Step 5: Save and Publish After pasting the code, find the save button. Finally, and most importantly, you must press "Publish" to make your changes live on your website. If you don't publish the site again, the code won't be added.

Method 2: Adding Google Analytics to a WordPress Site on iPage

Many iPage users opt for WordPress because of its flexibility. If you're running a WordPress site on your iPage hosting, you have a couple of excellent ways to add your Google Analytics code.

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The Easiest Way: Using a Plugin

For most users, especially those who aren't comfortable editing code, a plugin is the perfect solution. It’s safe, quick, and often adds extra features right inside your WordPress dashboard.

Site Kit by Google is the official WordPress plugin and is highly recommended.

  1. Install the Plugin: From your WordPress dashboard, go to Plugins > Add New.
  2. Search for a Plugin: In the search bar, type "Site Kit by Google" and press Enter. When it appears, click "Install Now," and then click "Activate."
  3. Connect to Google: After activation, you'll see a prompt to start the setup. Clicking this will guide you through connecting your Google account. You'll sign in and grant the necessary permissions for Site Kit to access your Google Analytics data.
  4. Select Your Property: The setup wizard will automatically detect your Google Analytics account and the property you created for your website. Simply confirm the correct one, and the plugin will handle the rest, automatically inserting the code in the right place.

The beauty of Site Kit is that it not only installs your tracking code but also displays basic analytics reports directly in your WordPress dashboard, saving you a trip to the Google Analytics website for quick overviews.

The Manual Way: Adding Code to Your Theme Files

If you prefer to keep your plugin list light or just want more control, you can add the tracking code directly to your theme's files.

Important Note: It's highly recommended to use a child theme when making changes to theme files. If you edit the parent theme directly, your changes will be erased the next time the theme updates. Creating and activating a child theme is a best practice for any code customizations.

Here’s how to do it safely:

  1. Navigate to Appearance > Theme File Editor in your WordPress dashboard.
  2. On the right side, find and click on the file named Theme Header (header.php).
  3. Look for the closing </head> tag within this file.
  4. Paste your entire Google Analytics tracking snippet on the line just before the </head> tag.
  5. Click the "Update File" button to save your changes.

This will place the tracking code in the header of every page on your site, which is exactly where Google wants it.

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How to Check If Google Analytics Is Working Correctly

After you’ve added the code, you'll want to confirm it’s working. While it can take 24-48 hours for regular reports to populate, you can test the connection in real time.

  1. Log in to Your Google Analytics Account.
  2. Navigate to the Reports section, then click on Realtime.
  3. In a new browser tab or on your phone, open your website and browse a few pages.
  4. Look back at the Realtime report in Google Analytics. You should see a visitor count of at least "1" appear within a minute. You'll see activity, including which page you are on.

If you see your own visit registered, congratulations! You've successfully installed Google Analytics on your iPage website.

If you don't see any activity, double-check that you've published your site after adding the code, try clearing your browser and website cache, and ensure you've copied the code exactly as it was provided.

Final Thoughts

Adding Google Analytics to an iPage-hosted site is a fundamental step toward making data-informed decisions about your content and marketing. Whether you prefer pasting the code into the iPage Website Builder, installing a simple WordPress plugin, or manually editing your theme, the path to understanding your audience is clear and accessible.

Once your Google Analytics is collecting all that valuable visitor data, the next step is making sense of it all - especially when you need to see how it connects to platforms like Facebook Ads, Shopify, Salesforce, or your email campaigns. Instead of spending hours jumping between tabs and wrestling with spreadsheets, we built Graphed to do the heavy lifting for you. You can connect your marketing and sales data sources (including Google Analytics) and use natural language to ask questions or build real-time dashboards in seconds, letting you visualize your complete customer journey with ease.

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