Where is Search Console in Google Analytics 4?

If you've recently made the move to Google Analytics 4, you've probably noticed a few key reports are missing - including all of your valuable Google Search Console data. Don't worry, you haven't lost it. This article will show you exactly how to link Search Console to your GA4 property and, just as importantly, how to publish the hidden reports so you can analyze your organic search performance right inside Google Analytics.

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Why Can't I See Search Console Reports in GA4 By Default?

The first point of confusion for many users is why this data isn't just automatically available in Google Analytics 4. The simple reason is that Google Analytics and Google Search Console (GSC) are two different tools that measure two very different parts of your customer's journey.

• Google Search Console (GSC) is a tool for website owners to monitor their performance in Google's Search Engine Results Pages (SERPs). It tells you what happens before someone clicks to your site - things like which queries people used to find you, how many times your pages appeared in search (impressions), your average ranking position, and your click-through rate (CTR).
• Google Analytics 4 is a web analytics tool that focuses on what happens after someone lands on your site. It tracks user behavior - things like which pages they view, how long they stay, what actions they take (engagements), and if they complete goals (conversions).

Because they are separate products, you must manually link them to get their data to appear in one place. By connecting them, you can finally build a complete picture from the initial search query all the way through to on-site conversion.

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How to Connect Google Search Console to Google Analytics 4

Linking the two services is a straightforward process, but you need the right permissions first. Before you start, make sure you have Editor access for the Google Analytics 4 property and that you are a verified Owner of the Google Search Console property. If you have that sorted, you can link the accounts in just a few minutes.

Step-by-Step Linking Instructions:

1. Navigate to the GA4 Admin Panel Log into your Google Analytics 4 property. In the bottom-left corner of the screen, click on the gear icon labeled "Admin."
2. Find the Product Links Section In the Admin panel, you'll see a column for "Property." Scroll down this column until you find the "Product Links" section. Here, you'll click on "Search Console Links."
3. Create a New Link On the Search Console Links screen, you will see a big blue button in the top-right corner that says "Link." Click it to begin the setup process.
4. Choose your Search Console Account A new screen will appear, prompting you to "Choose a Search Console property." Click the "Choose accounts" button. You will be shown a list of all GSC properties for which you are a verified owner. Select the one that corresponds to your GA4 property and click "Confirm."
5. Select Your Web Stream Next, you have to associate the GSC property with a specific web stream in your GA4 property. A web stream is simply the source of data for your site. Most websites will only have one. Click "Select" and choose your site's web stream from the list.
6. Review and Submit Finally, you'll land on a review screen summarizing your selections: your GSC property and your GA4 web stream. If everything looks correct, click the "Submit" button.

That's it! You should see a "Link created" notification, and you’ll now have an active connection between the two services. However, you're not done just yet. Your new Search Console reports won't automatically appear in your sidebar menu.

How to Find and Enable the 'Hidden' GA4 Search Console Reports

This is the step where most people get stuck. You've linked the accounts, but the reports are nowhere to be found. This happens because, by default, GA4 keeps the Search Console collection of reports in its "Library" and requires you to manually publish them to your main reporting interface.

Publishing the Search Console Collection:

1. Go to the Reports Section In the main left-hand navigation menu of GA4, click on "Reports" (the icon looks like a small chart).
2. Open the Report Library At the very bottom of the report navigation menu that pops out, you’ll see an icon that looks like a folder labeled "Library." Click it. The Library is where all available report collections - both default and custom - are stored.
3. Find the Search Console Collection In the Library screen, you will see several cards under the "Collections" heading. Look for one titled "Search Console" that usually has a small description saying, "Reports on your organic search results from Google."
4. Publish the Collection Click the three vertical dots on the Search Console collection card. A small menu will appear. Click "Publish." Once you've published it, the card may dim slightly and show a green "Published" checkmark.

Now, when you go back to your "Reports" tab, you'll see a new section in your left-hand menu titled "Search Console," containing two brand new reports.

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What’s Inside the GA4 Search Console Reports?

Once you've linked the accounts and published the collection, you unlock a powerful view that merges pre-click SEO data with post-click behavioral data. Here’s what you'll find in the two new reports.

1. Queries Report

This report shows you the specific search queries that users typed into Google to find your website. It's fantastic for content and SEO strategy because you can see in black and white what your audience is actually looking for.

Key metrics include:

• Google Organic Search Clicks: The number of clicks from a Google search query.
• Google Organic Search Impressions: The number of times your site appeared in search results for a query.
• Average Position: Your average ranking position in the search results for that query.

2. Google Organic Search Traffic Report

This is where the real value of the integration lives. This report combines GA4's user engagement data with GSC's organic landing page data. It automatically uses the landing page as its primary dimension, so you can see which pages are your top organic performers.

Key metrics available include:

• Standard GSC metrics like clicks and impressions for each specific landing page.
• GA4 engagement metrics like Users, Sessions, Engaged Sessions, and Average Engagement Time.
• Outcome metrics like Conversations and Total Revenue.

Why Connecting Search Console and GA4 is So Important

This integration is about much more than just convenience. Blending these two datasets allows you to gain insights you couldn't get from looking at either tool in isolation.

• Identify High-Potential Content: You might discover a page that has tons of impressions and a high average rank, but a very low click-through rate. This could be a sign that your meta title or description isn't compelling enough, and a small tweak could lead to a significant traffic boost.
• Find Mismatched User Intent: Perhaps a landing page ranks well for a major keyword and gets lots of organic clicks, but the Average Engagement Time is only a few seconds. This is a classic sign of a content-to-intent mismatch. Your page isn't giving users what they expected, and now you know exactly which page you need to improve.
• Prove SEO's ROI: By pulling conversions and revenue into the Organic Search Traffic report, you can finally tie specific organic landing pages directly to valuable business outcomes. This helps you demonstrate the clear-cut value of your SEO and content efforts.

Basically, you stop guessing. GSC tells you how people find your site, and GA4 tells you what they do once they're there. Together, they allow you to answer the ultimate marketing question: "Which of our search terms and landing pages not only bring traffic but also drive truly valuable engagement and conversions?"

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Final Thoughts

Connecting Google Search Console to Google Analytics 4 is a simple but vital configuration step for any business that relies on organic search traffic. By linking these services and publishing the reports, you'll be able to quickly analyze your entire SEO funnel - from search result to conversion - all within a single interface, unlocking deeper strategic insights along the way.

While GA4 is great for this, true performance analysis often requires pulling together data from a dozen places, from GSC and GA4 to Facebook Ads, Salesforce, and Shopify. We created Graphed to unify all your data without the tedious manual setup. Instead of clicking through menus to build reports, we let you just ask questions in plain English, like "Show me a comparison of revenue from my Facebook ads vs. my Google organic traffic this quarter." We instantly build a live dashboard that answers your question, giving you the complete bird's-eye view you need in seconds, not hours.