Where Is My Google Analytics Web Property ID?

Trying to find your Google Analytics Property ID can feel like a scavenger hunt, especially since the big shift to Google Analytics 4. Don't worry, you’re in the right place. This guide will show you exactly where to find your ID, whether you're using the newer GA4 or looking for your old Universal Analytics (UA) code.

First, Which ID Do You Need? The "UA-" vs. "G-" Explained

The main reason for confusion is that Google Analytics has two different types of IDs. The one you need depends on which version of Google Analytics your property is running on.

Universal Analytics (UA) ID: This is the classic format most people remember. It always starts with "UA-" followed by a series of numbers (e.g., UA-12345678-1). For years, this was the standard ID used to connect your website to Google Analytics. Universal Analytics stopped processing new data on July 1, 2023, but you might still need this ID for historical reference or to connect to older tools that haven't updated their integration yet.
Google Analytics 4 ID: This is the new standard. It's officially called a "Measurement ID" and always starts with "G-" followed by a mix of letters and numbers (e.g., G-ABC123DEF4). If you created your Google Analytics account after October 2020, you likely only have a GA4 property, and this is the ID you should be using for everything.

The key takeaway is this: For all modern tracking and integrations, the "G-" Measurement ID is what you need. Universal Analytics is a thing of the past for tracking website performance, so unless a very old tool requires it, you want the G- ID.

How to Find Your Google Analytics 4 Measurement ID

Finding your GA4 Measurement ID is straightforward once you know where to click. It’s located within the "Data Stream" settings of your property.

Step 1: Log in to Google Analytics and Go to Admin

First, log in to your Google Analytics account. Once you're on your dashboard, look for the gear icon labeled "Admin" in the bottom-left corner of the page and click on it.

Step 2: Select the Correct Account and Property

The Admin page has two main columns: "Account" and "Property." If you manage multiple websites, this step is crucial.

In the "Account" column, make sure the correct account is selected.
In the "Property" column, select the specific GA4 property you're working with. GA4 properties have a numeric ID under their name, whereas older UA properties showed their "UA-" ID here.

Step 3: Click on "Data Streams"

With the correct property selected, look down the list of options in the "Property" column. Find and click on "Data Streams."

Step 4: Select Your Web Data Stream

Your Data Streams list will show the sources collecting data for this property. For most users, there will be one stream listed here which represents your website. Click on your website's data stream to open its details.

Step 5: Copy Your Measurement ID

There it is! In the top-right corner of the stream details page, you'll see your "MEASUREMENT ID" starting with "G-". You can easily copy it by clicking the clipboard icon right next to it.

This "G-" ID is what you'll use to connect your site to GA4, whether you're adding it to a WordPress plugin, Google Tag Manager, or your ecommerce platform's settings.

How to Find Your Old Universal Analytics (UA) Tracking ID

Even though Universal Analytics is no longer processing new traffic, you might need to find your historic "UA-" ID for reference. The process is similar but takes a different path in the Admin panel.

Step 1: Go to the Admin Section

Just like before, log in to Google Analytics and click the "Admin" gear icon in the bottom-left corner.

Step 2: Select your Universal Analytics Property

On the Admin page, use the dropdown in the "Property" column to select your Universal Analytics property. If you had an active site before 2020, you might see both a GA4 and a UA property listed. The UA property will explicitly show its "UA-..." ID beneath its name in the dropdown.

Step 3: Go to "Tracking Info"

With your UA property selected, the options in the Property column will look different than the GA4 view. Click on "Tracking Info," which is usually near the middle of the list.

Step 4: Click on "Tracking Code"

A sub-menu will expand under "Tracking Info." Click on the first option, "Tracking Code."

Step 5: Find Your Tracking ID

Your "Tracking ID" will be displayed clearly at the top of the next page, beginning with the "UA-" prefix. You'll also see the Global Site Tag (gtag.js) script below, which contains the same ID.

Important Note: Remember, "UA-" properties do not collect any new website data anymore. This ID is for historical or archival purposes only.

Common Problems & Troubleshooting

Running into trouble? Don't stress. Here are some of the most common issues people face when searching for their Analytics ID and how to solve them.

"I Can't Find a 'UA-' Tracking ID!"

This is the most frequent issue now. If your Analytics account was set up after October 14, 2020, Google created a GA4 property for you by default. In many cases, it didn't create a Universal Analytics property at all.

Solution: This is perfectly normal! It means your site runs on GA4, and the "G-" Measurement ID is the correct ID you should be using. Any modern plugin or tool asking for your Analytics ID should accept the "G-" code.

"I Don't See 'Data Streams' or 'Tracking Info' in the Admin Panel."

If you get to the Admin screen but those options are missing from the Property column, it's almost always a permissions issue.

Solution: You need either 'Editor' or 'Administrator' level access to the Google Analytics property to see these settings. If you only have 'Viewer' access, you won't be able to see the backend configuration. Contact the account administrator and ask them to increase your permission level to "Editor."

"Am I Using the Wrong ID for my Integration?"

An older WordPress plugin or website theme might still have a field that specifically asks for a "UA-" formatted ID. If you try pasting your new "G-" ID, it might show an error.

Solution: The best-case scenario is to update the plugin or theme. The developers have likely updated their tool to support GA4. If you can't update it, you'll need to use Google Tag Manager (GTM) as a workaround or find an alternative tool. Inserting the GA4 tracking code directly into your site’s <head> section is also an option for more technical users.

Where to Use Your Google Analytics ID

Once you've found and copied your ID, you need to add it to your website to start tracking visitors. Where you paste this ID depends entirely on the platform your site is built on.

WordPress: The easiest method is to use a plugin. The official Site Kit by Google plugin is excellent. Others like MonsterInsights or Rank Math also have a dedicated field in their settings where you simply paste your "G-" Measurement ID.
Shopify: In your Shopify Admin, navigate to Online Store → Preferences. In the Google Analytics section, you paste your "G-" ID and Shopify handles the rest.
Squarespace and Wix: These platforms have dedicated marketing integrations or SEO tool sections where you'll find a field for your Google Analytics Measurement ID.
Google Tag Manager (GTM): For advanced tracking, you use your "G-" Measurement ID within the 'GA4 Configuration' tag in GTM. GTM then injects the proper tracking scripts onto your site.

Final Thoughts

In short, finding your Google Analytics ID is simple once you know what you’re looking for. For any modern website tracking, you’ll need your GA4 Measurement ID, which starts with "G-" and is found in Admin → Data Streams. Your old Universal Analytics "UA-" ID can be found for historical reference in Admin → Tracking Info, but it no longer collects any new data.

Getting your tracking set up correctly is just the first step. At Graphed, we feel the real work begins when you start translating that data into meaningful insights. We help you connect Google Analytics and all your other marketing platforms (like Google Ads, Shopify, and Facebook Ads) in one place automatically. Instead of hunting through menus for data, you can simply ask questions in plain English — like "Which campaigns are driving the most traffic this month?" — and get instant dashboards and reports, so you can focus on growing your business, not wrestling with reports.