Where is Behavior in Google Analytics 4?

If you've recently moved from Universal Analytics to Google Analytics 4, you're likely noticing some big changes. One of the most common questions we hear is, "Where did the 'Behavior' report go?" The short answer is that it's gone - but all the data you used to find there still exists. This article will show you where to find your familiar Behavior metrics, like page views, events, and landing pages, within the new GA4 interface.

So, Why Did the Behavior Report Disappear in GA4?

The main reason everything looks different is that Google changed the fundamental way it measures user activity. It’s a shift from a "sessions and pageviews" model to an "events and users" model.

Universal Analytics (UA): UA was built around the concept of a session. It grouped all a user's interactions (pageviews, events, transactions) within a specific timeframe. The "Behavior" report focused on what users did during those sessions.
Google Analytics 4: GA4 completely rebuilds this concept. Now, everything a user does is considered an event. A pageview is an event, a button click is an event, playing a video is an event, and even starting a session is an event (session_start).

This event-based model is more flexible and gives you a much better understanding of the entire user journey, not just what happens on a page-by-page basis. The data you need is still there, it’s just been reorganized into more logical (and powerful) locations.

Finding Your Core "Behavior" Data in GA4's Engagement Reports

Most of the reports you're looking for have moved under the Reports > Engagement section in the left-hand navigation. This is the new hub for understanding what users are doing on your site or app.

Old report: Behavior > Site Content > All Pages

New location: Reports > Engagement > Pages and Screens

This is the direct replacement for the popular "All Pages" report. Here you'll find a list of all your website pages and app screens, ranked by engagement. Instead of metrics like 'Bounce Rate' and 'Avg. Time on Page', you'll see new, more meaningful metrics:

Views: The total number of times a page or screen was viewed. This is the same as the old 'Pageviews' metric.
Users: The number of unique users who viewed each page.
Average Engagement Time: This measures the average length of time your site was in the user's active browser window. It’s a much more accurate measure of attention than UA's 'Avg. Time on Page'.
Event Count: The total number of events recorded on that page.
Conversions: The number of conversion events that occurred on each page.

Practical Tip: By default, the main dimension is 'Page title and screen class'. You can easily switch this to 'Page path and screen class' by clicking the dropdown arrow next to the dimension name at the top of the table. This is helpful if your page titles are too long or not unique.

Old report: Behavior > Events

New location: Reports > Engagement > Events

In Universal Analytics, events required manual setup via Google Tag Manager to track things like button clicks or video plays. GA4 tracks many of these automatically with its "Enhanced Measurement" feature.

Your new Events report shows a list of every single event tracked on your website. This includes standard events like:

page_view: A page was viewed (the same as above, just shown in an events context).
session_start: A new session began.
scroll: A user scrolled at least 90% of the way down a page.
click: An outbound link click was recorded.
file_download: A user clicked on a link to a common file type (PDF, docx, etc.).

When you click on any event name in the list, GA4 will take you to a detailed report for that specific event. For marketers, this report is the foundation for tracking valuable user actions that aren't just pageviews.

Old report: Conversions > Goals

New location: Reports > Engagement > Conversions

In UA, you created "Goals" to track conversions, often based on users reaching a "thank you" page. GA4 simplifies this dramatically. Now, any event can be marked as a conversion.

To set this up:

Navigate to Admin > Data display > Events (in the "Property" column).
You'll see a table of all events being collected.
Find the event you want to treat as a conversion (e.g., form_submit, generate_lead, or a custom event you created).
Simply flip the toggle switch in the "Mark as conversion" column. That’s it!

Within about 24 hours, that event will start appearing in your Engagement > Conversions report. This flexible system lets you quickly decide which user interactions truly matter to your business without complicated Goal setup.

Recreating Other Key Behavior Reports

Some reports haven't just moved, they've been completely reimagined in GA4. Here’s how to access that same user behavior data.

Finding the Landing Pages Report

Good news! This report survived the migration pretty much intact. You can find it under Reports > Engagement > Landing page. It's no longer nested under Site Content, but it works just as you'd expect, showing the first page a user "lands" on when they start a new session. It's a critical report for analyzing the performance of your marketing campaigns and organic traffic entry points.

Where Did the Site Speed Report Go?

This is one report that doesn't have a direct equivalent inside GA4's standard reporting interface. Google now recommends using dedicated tools for performance measurement. The official replacements are:

Google PageSpeed Insights: A web-based tool for analyzing the core web vitals and performance of any public URL.
Looker Studio (formerly Google Data Studio): You can build a custom site speed dashboard in Looker Studio and connect your GA4 property to it. This provides much more flexibility than the old UA report.

The Behavior Flow report's Modern Replacement: Path Exploration

The old Behavior Flow report tried to show the literal paths users took through your site, but it was often messy and difficult to interpret. GA4 replaces it with the much more powerful and flexible Path Exploration report.

You'll find it in the Explore section. This is GA4's workspace for building custom, advanced reports that go beyond standard metrics.

To build a path exploration:

Go to the Explore tab and click on 'Path Exploration' in the template gallery.
The report will open with a starting point, usually 'session_start'. This shows you what a user did after their session began.
You can change the starting point to any event or page. For example, choose 'page_view' as the starting node and then select a specific landing page to see where users go from there.
You can also run a path analysis backward by choosing an end point, like the purchase event, to see the most common paths that led to a conversion.

Path Exploration is much more effective than Behavior Flow ever was. It's simpler to use, easier to read, and lets you focus on the specific user journeys that matter most to your business goals.

Another Powerful Alternative: Funnel Exploration

Also in the Explore section, the Funnel Exploration report is an amazing upgrade over UA's old Goal Funnels. It allows you to define a series of steps you expect users to take and then visualizes how many of them complete each step.

For example, an e-commerce funnel might look like:

Step 1: Views a product (view_item event)
Step 2: Adds to cart (add_to_cart event)
Step 3: Begins checkout (begin_checkout event)
Step 4: Purchases (purchase event)

The report will show you a bar chart illustrating the drop-off at each stage, helping you pinpoint exactly where friction exists in your conversion process.

Final Thoughts

While the menu layout in GA4 is a significant shift, the core data for analyzing user behavior is not only still there but is also far more powerful. Most of what you need is now under the "Engagement" section, with advanced analysis tools like Path and Funnel Explorations available in the "Explore" hub to give you deeper insights than ever before.

Digging through GA4’s various sections to recreate old reports or build new explorations can add hours of work to your week. At Graphed, we connect directly to your Google Analytics 4 data and let you build dashboards and get answers using plain English. Simply ask "Create a report showing my top 10 landing pages by sessions month-to-date" or "What's the conversion rate from add_to_cart to purchase?", and we build the charts for you instantly. This eliminates the GA4 learning curve and gives you back the time to focus on strategy, not just data pulling.