Where is Behavior in Google Analytics?

If you’ve recently opened Google Analytics 4 looking for the familiar “Behavior” report, you probably noticed it’s gone. This change has left many marketers and business owners wondering where to find essential data like top pages, site search terms, and user events. This article will show you exactly where those key reports now live in GA4 and explain the shift in thinking behind the new layout.

Graphed

Build AI Agents for Marketing

Build virtual employees that run your go to market. Connect your data sources, deploy autonomous agents, and grow your company.

Build Your First Agent

Goodbye 'Behavior,' Hello 'Engagement'

The disappearance of the “Behavior” section isn't just a simple renaming, it reflects a fundamental change in how GA4 measures user activity. Universal Analytics (UA) was built around sessions - grouping all of a user's actions into a single visit. GA4 is built around events, treating every single user interaction as an individual data point.

This event-based model is more flexible and gives you a more granular view of what users actually do on your site. For example, instead of just seeing that someone visited a page, GA4 can track when they scroll down, click a link, watch a video, or fill out a form - all as separate, meaningful events.

While the "Behavior" tab is gone, all the insights you relied on are still here. They’re just located in new places, primarily under the Engagement section.

Where to Find Page and Screen Data in GA4

The most commonly used report in the old "Behavior" section was "Site Content > All Pages." This is where you went to see which pages on your website get the most traffic. In GA4, this information is found in the "Pages and screens" report.

AI Agents for Marketing

Crash Course

Graphed

Free PDF · the crash course

AI Agents for Marketing Crash Course

Learn how to deploy AI marketing agents across your go-to-market — the best tools, prompts, and workflows to turn your data into autonomous execution without writing code.

Download the PDF

Finding Your Top Pages Report

Here’s how to get there step-by-step:

1. From the left-hand navigation menu in GA4, click on Reports.
2. Under the "Life cycle" collection, expand the Engagement dropdown.
3. Click on Pages and screens.

This report shows you a table of your most popular pages and app screens. You'll see several key metrics:

• Views: This is the GA4 equivalent of "Pageviews." It's the total number of times users saw a specific page.
• Users: The total number of unique users who viewed each page.
• Average engagement time: This metric shows the average length of time your site was in the foreground of a user's browser on a specific page. It’s a much more accurate replacement for UA's "Average Time on Page."
• Conversions: If you've set up conversion events, this column shows how many of them occurred on each page.

What About My Landing Pages Report?

Your landing page report, which shows the first page a user sees when they start a new session, is just as easy to find. It’s a critical report for understanding which content is most effective at drawing new visitors to your site.

You can find it right below the “Pages and screens” report:

1. Navigate to Reports > Engagement.
2. Click on Landing page.

This report highlights which pages kick off user sessions. It’s perfect for seeing which blog posts, ad campaign destinations, or product pages are your best entry points. You can analyze metrics like Sessions, Engaged sessions, and Average engagement time to see not only where users are arriving but also if they are staying engaged afterward.

Tracking Site Speed and Site Search in GA4

Two other useful reports under the old "Behavior" umbrella were "Site Speed" and "Site Search." Let's look at how GA4 handles these now.

Monitoring Site Speed

GA4 doesn't include a built-in Site Speed report like Universal Analytics did. This is largely because Google has shifted the focus for page performance monitoring over to another one of its free tools: Google Search Console.

Inside Google Search Console, the "Core Web Vitals" report gives you detailed, actionable insights into your site's loading speed, interactivity, and visual stability - metrics that directly impact your SEO rankings. While it’s possible to set up custom events in GA4 to track specific loading timers, for most users, Google Search Console is now the best place to monitor and improve site speed.

Graphed

Build AI Agents for Marketing

Build virtual employees that run your go to market. Connect your data sources, deploy autonomous agents, and grow your company.

Build Your First Agent

Analyzing On-Site Searches

Understanding what users are searching for on your website is like getting direct feedback on what they want. In UA, this required some manual setup. In GA4, it's often tracked automatically with a feature called Enhanced measurement.

First, make sure this feature is turned on:

1. Go to Admin (the gear icon in the bottom-left).
2. In the "Property" column, click on Data Streams.
3. Select your website's data stream.
4. Ensure the "Enhanced measurement" toggle is on, and click the gear icon to see if "Site search" is checked.

Once enabled, GA4 will automatically record an event named view_search_results every time someone uses your search bar. To see the data:

1. Go back to Reports > Engagement > Events.
2. Find and click on the view_search_results event from the list.
3. In the detailed event report, scroll down to the card titled "Parameters for this event in the last 30 minutes". You should see a parameter named search_term. This parameter captures the exact phrase a user typed into your search bar.

Analyzing these search terms helps you understand user intent, identify content gaps, and learn the exact language your audience uses to describe your products or services.

AI Agents for Marketing

Crash Course

Graphed

Free PDF · the crash course

AI Agents for Marketing Crash Course

Learn how to deploy AI marketing agents across your go-to-market — the best tools, prompts, and workflows to turn your data into autonomous execution without writing code.

Download the PDF

Understanding Events: The Core of Behavior Tracking

In GA4, everything is an event. A page view is an event (page_view), a first visit is an event (first_visit), and a scroll is an event (scroll). This shift is what makes GA4 so powerful. Instead of just knowing a user was on a page, you can now measure how they interacted with it.

The "Events" report, found under Reports > Engagement > Events, is your new command center for understanding user actions. This replaces the old "Events" report from UA and expands on it tenfold.

Here, you'll see a list of every action being tracked on your site. You can click on any event to drill down further and see related details, such as which pages triggered the most of that event or which user demographics performed the action. For instance, if you want to know who is subscribing to your newsletter, you can set up a custom event for generate_lead and analyze exactly where those users come from and what pages they viewed before converting.

Your Quick Guide: The Old "Behavior" Menu vs. GA4

Feeling a little lost? Here’s a quick-reference cheat sheet to help you find your old go-to reports from Universal Analytics in their new GA4 locations.

• UA: Behavior > Site Content > All Pages GA4: Reports > Engagement > Pages and screens
• UA: Behavior > Site Content > Landing Pages GA4: Reports > Engagement > Landing page
• UA: Behavior > Events > Top Events GA4: Reports > Engagement > Events
• UA: Behavior > Site Search > Search Terms GA4: Go to Reports > Engagement > Events, click the view_search_results event, and look for the search_term parameter.

Final Thoughts

While the change from Universal Analytics to GA4 can feel daunting, all the vital information you need to understand user behavior is still there. By shifting your focus from sessions and pageviews to events and engagement, you'll find that GA4's Engagement section provides an even richer, more accurate picture of a user’s journey on your website.

We know that navigating new platforms and digging through menus takes time away from acting on insights. This is why we built our AI data analyst - to eliminate that learning curve. Instead of hunting for reports, you can connect your Google Analytics account to Graphed and instantly ask questions in plain English like, “what were my top 10 landing pages last month by traffic?” and get a live, real-time dashboard built for you in seconds.