What is Google Analytics Property ID in Blogger?

Want to track your Blogger blog's audience and see which content performs best? You'll need to connect it to Google Analytics using a unique identifier. This article explains exactly what the Google Analytics Property ID is, why you need it for your blog, and how to find and install it in your Blogger settings.

What is a Google Analytics Property ID?

Think of your Google Analytics Property ID as the unique mailing address for your website's data. When a visitor comes to your blog, a small piece of tracking code sends a package of information - like what page they're on, where they came from, and what device they're using - to Google Analytics. The Property ID is what tells that code exactly which Google Analytics account to send the package to. Without it, the data would be lost in the mail.

The "Measurement ID" vs. The "Tracking ID" (Universal Analytics)

This is where many people get confused, so let's clear it up. For years, Google used a system called Universal Analytics (UA). Its identifier was called a "Tracking ID" and it always started with UA-.

However, Google has since upgraded to Google Analytics 4. This new system uses a different identifier called a "Measurement ID," which always starts with G-. As of July 2023, Universal Analytics has stopped processing new data, making GA4 the new standard.

If you're setting up analytics on Blogger today, you need the GA4 Measurement ID that starts with "G-". The Blogger settings specifically ask for this format.

Why Connect Google Analytics to Your Blogger Blog?

Blogger has its own built-in stats dashboard, which is great for a quick glance at pageviews. But if you're serious about growing your blog, Google Analytics provides much deeper insights that Blogger's simple dashboard can't.

Connecting your blog to Google Analytics lets you answer important questions like:

Who is visiting your blog? Go beyond simple counts to see user demographics like their age, gender, and geographic location. You can also see what browsers, operating systems, and devices (like mobile vs. desktop) they use to view your content.
How do they find you? Discover whether your visitors are coming from Google searches (organic traffic), links on social media platforms like Facebook or Pinterest, clicks from other websites (referral traffic), or by typing your URL directly. This helps you understand which marketing channels are working.
What content is your audience most interested in? Easily identify your most popular blog posts. You can see which articles get the most views, keep people reading longer (engagement rate), and encourage them to explore other pages on your blog. This lets you write more of what your readers love.
How do visitors behave on your site? See which posts are the first ones people land on and which ones are the last they see before leaving. Understanding this user flow can help you improve your blog's structure and keep readers around longer.

Simply put, Google Analytics turns a hobby into a performance-driven content strategy. It gives you the concrete evidence needed to grow your audience.

How to Find Your Google Analytics 4 Measurement ID

If you have an existing GA4 property, you can jump straight to finding your ID. If you're brand new to Google Analytics, you'll need to create an account first.

For New Users: Setting Up a Google Analytics Account

If you don't already have one, creating a Google Analytics account is free and straightforward.

Go to the Google Analytics homepage and click "Start measuring."
Follow the prompts to create an account. You will be asked for an "Account name" (you can just use your name or your business name).
Next, you'll create a "Property." Give your property a name (e.g., "My Blogger Blog") and set your time zone and currency.
In the "Business details" section, provide basic information about your blog's industry and size.
Finally, you'll be prompted to set up a "Data Stream." This is where the magic happens. Choose "Web" as your platform, enter your Blogger URL (e.g., https://myawesomeblog.blogspot.com), and give your stream a name.
Once you click "Create stream," Google Analytics will automatically generate your Measurement ID for you. Keep this page open for the next steps!

For Existing Users: Finding Your Measurement ID

If you've already created a GA4 property for your blog, finding your Measurement ID is simple. Just follow these steps.

Step 1: Go to the Admin Panel

Log in to your Google Analytics account. In the bottom-left corner of the screen, you'll see a gear icon labeled Admin. Click on it.

Step 2: Select Your Property

The Admin screen is divided into two columns: Account and Property. Make sure the correct account is selected in the first column. In the second column ("Property"), make sure you've selected the property that corresponds to your Blogger site.

Step 3: Click on "Data Streams"

In the "Property" column, find and click on Data Streams. This is where Google Analytics manages the flow of data from your website or app.

Step 4: Select Your Web Stream

You will see a list of data streams associated with this property. Since you have a blog, you should see at least one "Web" stream with your blog's URL listed. Click on it to open the details.

Step 5: Copy Your Measurement ID

Once you open the web stream details, your Measurement ID will be prominently displayed in the top-right corner. It will be labeled "MEASUREMENT ID" and will start with "G-". Click the copy icon next to it to copy it to your clipboard.

How to Add Your Measurement ID to Blogger

With your "G-" Measurement ID copied, the final step is to add it to your Blogger settings. This is a very quick process.

Step 1: Log in to Blogger

Go to your Blogger dashboard and select the blog you want to connect to Google Analytics.

Step 2: Navigate to "Settings"

On the left-hand navigation menu, click on Settings near the bottom.

Step 3: Find the Google Analytics Setting

In the Settings menu, scroll down to the "Basic" section. You'll see a line item named Google Analytics measurement ID. Click on it.

Step 4: Paste Your Measurement ID

A pop-up window will appear. Paste the "G-" Measurement ID you copied from Google Analytics into the text field.

Tip: Make sure you copy and paste the entire ID and that there are no extra spaces before or after it.

Step 5: Save Your Changes

Click the Save button. That's it! Blogger will now automatically add the necessary tracking code to every page of your blog.

How to Check if Everything is Working Correctly

After you've saved the ID in Blogger, you'll want to verify that data is actually flowing into your Google Analytics account. Tracking can sometimes take up to 24-48 hours to fully activate, but there's an easy way to check if the connection is working almost immediately.

In one browser tab, open your Google Analytics account. On the left-hand menu, navigate to Reports > Realtime. The Realtime report shows you visitors who are on your site right now.
In a separate browser window or tab (or using your phone), open your public-facing Blogger blog.
Go back to the Realtime report in Google Analytics. Within about a minute, you should see the "Users in last 30 minutes" counter tick up to at least "1". You may also see your geographic location appear on the map.

If you see your own visit show up, congratulations! You have successfully connected your Blogger blog to Google Analytics and are now collecting valuable data about your audience.

Final Thoughts

Connecting your blog to Google Analytics by adding your G- Measurement ID is the first step toward making data-driven decisions. You can now move beyond simple pageviews to truly understand who your audience is, where they come from, and what content keeps them coming back for more.

Once you start collecting all that rich visitor data, the next puzzle is turning it into easy-to-understand insights. Instead of wrestling with complex reports in Google Analytics, we created Graphed to do the heavy lifting for you. Simply connect your Google Analytics account and ask questions like, "What were my top 10 blog posts last month?" or "show me a pie chart of traffic from social media." We instantly build dashboards and reports for you, so you can spend less time analyzing data and more time creating great content.