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What Are the Best TikTok Analytics Tools?

Cody Schneider•

Going viral on TikTok can feel like magic, but building a consistent following and driving real results is all about data. To understand what's working, what's not, and where you should focus next, you need the right analytics tools. This guide breaks down the best options available, from the powerful, free tool built right into the app to a range of third-party platforms that offer deeper insights.

First Things First: Key TikTok Metrics Worth Tracking

Before diving into the tools, it's helpful to know what you're looking for. A good analytics tool should help you monitor the metrics that actually matter for growth. While it's easy to get lost in a sea of data, focusing on these key performance indicators (KPIs) will give you a clear picture of your account's health.

  • Video Views: The total number of times your videos have been viewed. This is a top-level indicator of reach.

  • Profile Views: How many times users have visited your main profile page. This signals interest in your content beyond a single video.

  • Follower Growth: The rate at which you are gaining new followers. Consistent growth is a sign of a healthy content strategy.

  • Engagement Rate: This is a measure of how audiences are interacting with your content. It's often calculated by adding your total likes, comments, and shares, dividing by your total video views, and multiplying by 100. High engagement tells the TikTok algorithm that people find your content valuable.

  • Average Watch Time: The average duration viewers spend watching your video. This is a critical metric for the algorithm, longer watch times suggest your content is captivating.

  • Traffic Source: Where your views are coming from. The main sources are the "For You" page, your profile, the "Following" feed, and sound pages. A high percentage from the For You page is a great sign.

  • Audience Demographics: Information about your followers, including their gender, location, and the hours and days when they're most active. This is invaluable for scheduling posts and tailoring your content.

Always Start with TikTok's Native Analytics

Before you spend a cent on a third-party tool, make sure you're tapping into the powerful, free analytics offered directly within the TikTok app. It's available to anyone with a Creator or Business Account, which you can switch to for free in your settings.

To access it, go to your profile, tap the three lines in the top right corner, and select "Creator tools." From there, tap "Analytics." The dashboard is broken down into three simple-to-navigate tabs.

1. Overview Tab

This is your high-level dashboard. You can set the date range (up to 60 days) to see trends for your key metrics at a glance:

  • Video views

  • Profile views

  • Likes

  • Comments

  • Shares

  • Follower count

It's the perfect place to get a quick snapshot of your account's performance over the last week or month.

2. Content Tab

This tab provides a deeper dive into the performance of your individual videos posted over the last seven days. You can tap on any video to see specific data like:

  • Total views and playtime

  • Average watch time

  • Percentage of viewers who watched the full video

  • Audience reach and traffic sources

  • Viewers by region

This is where you can pinpoint exactly which videos are resonating and why. Did a certain format lead to a longer average watch time? Did a specific sound help a video get seen by new audiences? The clues are all here.

3. Followers Tab

Here, you'll find everything you need to know about who is watching your content. It provides a full breakdown of your audience demographics, including gender distribution and top territories. Most importantly, it features a "Follower activity" graph that shows the hours and days your followers are most active on the app. Use this information to schedule your posts for maximum visibility.

Best for: Everyone. Whether you're a casual creator or a global brand, this is your starting point. It offers accurate, actionable data straight from the source without costing you anything.

The Best Third-Party TikTok Analytics Tools

While TikTok's native tools are great, sometimes you need to dig deeper, analyze competitors, or manage multiple social profiles at once. That's where third-party platforms come in. Here are some of the best on the market.

1. TrendTok

TrendTok isn't just an analytics tool, it's a trend-spotting machine. It uses AI to help you identify, predict, and get ahead of new and emerging trends on TikTok in your specific niche or location. Instead of just showing you what performed well in the past, it helps you figure out what to post next.

Key Features:

  • AI-powered catalog of new, rising, and falling trends.

  • Trend predictions to help you get on board before they peak.

  • Personalized trend suggestions based on your niche and analytics.

  • Analysis of popular sounds, hashtags, and creators.

Best for: Creators and social media managers who want to leverage trends for rapid growth. If your content strategy is heavily based on staying current, TrendTok can give you a significant edge.

Pricing: Offers a 7-day free trial. Paid plans start at around $15 per month.

2. Analisa.io

Analisa.io is a professional-grade AI tool designed for serious analysis of both TikTok and Instagram. It’s fantastic for deep dives into any public profile or hashtag, making it a powerful resource for campaign reporting, competitive intelligence, and influencer research.

Key Features:

  • Conduct in-depth analysis on any public profile without needing account access.

  • Track specific hashtag campaigns and measure their reach and engagement.

  • Get detailed follower demographic data, including age, gender, and location.

  • Generate professional, easy-to-read reports.

Best for: Marketers, agencies, and brands that need comprehensive campaign data and competitor insights. It’s also an excellent tool for vetting influencers before collaborating with them.

Pricing: Offers a free basic plan for simple profile analysis. Paid plans with advanced reporting features start from around $69 per month.

3. Pentos

Pentos is another powerful tool focused on tracking and analyzing public TikTok data. You can use it to monitor specific creators, sounds, and hashtags over time without needing to log in. This makes it ideal for keeping an eye on your competitors and understanding the broader trends relevant to your industry.

Key Features:

  • Create collections to track competitor accounts, sounds, and videos.

  • Analyze the virality and lifecycle of specific songs or audio clips.

  • Sort videos by engagement rates to identify top-performing content.

  • Export data and reports as CSV or PDF files.

Best for: Brands, marketers, and researchers who want to reverse-engineer success by analyzing what’s already working for others on the platform.

Pricing: Offers a free trial. Pricing starts around $29 per month for a single profile.

4. Iconosquare

If TikTok is just one piece of your social media puzzle, Iconosquare may be the perfect fit. It's a comprehensive social media management platform that supports TikTok, Instagram, Facebook, X (formerly Twitter), and LinkedIn. Beyond analytics, it offers scheduling, monitoring, and reporting—all in one place.

Key Features:

  • Unified dashboard for managing multiple social media profiles.

  • Advanced post scheduling, including a "best time to post" feature.

  • Automated, customizable reports delivered directly to your inbox.

  • In-depth analytics on engagement, reach, and audience demographics.

Best for: Social media managers and teams who need an all-in-one solution to streamline their workflow across several platforms. It’s less of a specialized TikTok tool and more of a holistic social suite.

Pricing: Starts at around $49 per month after a 14-day free trial.

5. Social Blade

Social Blade is one of the most well-known public-facing stats trackers on the web. While its origins are in YouTube, it provides solid high-level analytics for TikTok as well. Simply enter any username, and you can see estimates of their follower growth, engagement rates, and upload frequency over time. You won't get deep content insights, but it's fantastic for a quick overview.

Key Features:

  • Free and easy-to-use public access to top-level stats for any creator.

  • Graphical data showing historical follower and engagement trends.

  • Side-by-side comparison of up to three profiles.

  • Future projections based on historical growth rates.

Best for: A quick, free, and straightforward glance at the size and growth trajectory of any public TikTok account. It's perfect for casual research and competitor benchmarking.

Pricing: The core features are free. Premium subscriptions unlock more detailed data and remove ads.

Final Thoughts

Choosing the right TikTok analytics tool comes down to your specific goals and budget. For most creators, starting with TikTok's free built-in analytics is more than enough to learn from your content and audience. As your strategy matures, you can invest in a third-party platform to get a competitive edge, spot trends faster, or streamline your multi-platform reporting.

We built Graphed for seeing the full story behind your marketing efforts. While these individual tools are great for TikTok-specific data, the real insights come when you connect that data to other parts of your business. We let you connect your TikTok Ads, Google Analytics, Shopify, and other marketing sources in one place. Then, you can simply ask questions like, "Show me how my TikTok Ads spend is affecting Shopify sales this month," and get a complete answer in seconds, giving you a unified view of your actual business performance.