How to View Specific Page Views in Google Analytics

Wondering which pages on your website get the most attention and which ones are being ignored? Google Analytics 4 holds all the answers, but finding the exact report you need can sometimes feel like a treasure hunt. This tutorial will show you exactly how to find page-specific view data, filter for the exact URLs you care about, and use this information to make smarter decisions about your website and content.

Why Bother Tracking Specific Page Views?

Before jumping into the "how," it’s helpful to understand the "why." Drilling down into individual page performance isn't just about satisfying your curiosity, it’s a fundamental part of a smart digital strategy. When you know how specific pages perform, you can:

Identify Your Top Content: Discover your most popular blog posts, landing pages, and product pages. This shows you what's resonating with your audience so you can create more of it.
Find Underperforming Pages: Uncover pages that aren’t getting traffic or engaging users. This might be content you need to update, improve with better SEO, or remove entirely.
Understand User Flow: See which pages act as common entry points to your site and which pages cause users to leave. This insight is gold for improving website navigation and the overall user experience.
Measure Campaign Success: If you've created a specific landing page for a marketing campaign, you need to be able to isolate its performance to see if your efforts are paying off.

In short, analyzing individual page views turns your analytics from a high-level overview into an actionable roadmap for improvement.

Finding Your Page Views Report in Google Analytics 4

Google Analytics 4 has a dedicated report for this precise task. It's called the "Pages and screens" report. Finding it is straightforward once you know the path.

Here’s how to get there:

Log in to your Google Analytics 4 account.
On the left-hand navigation menu, click on Reports (it has a little line chart icon).
In the menu that appears, look for the "Life cycle" section and expand the Engagement topic.
Click on Pages and screens.

That's it! You're now looking at a table showing your website's most popular pages ranked by the number of views. This report is your home base for all page-level analysis.

Making Sense of the "Pages and screens" Report Metrics

Once you land on the report, you'll see a table filled with data. The default view is organized by "Page title and screen class," but it's often more useful to look at the "Page path and screen class," which shows you the URL slug (e.g., /blog/my-awesome-post).

Here’s a simple breakdown of the main metrics you’ll see and what they mean:

Views: This is a simple one - it’s the total number of times a page was loaded by users. If a user visited a page, left, and came back, that would count as two views.
Users: This tells you the number of unique visitors who viewed a specific page. One person can generate many views, but they'll only count as one user.
Views per user: This is the average number of times each user looked at that specific page. A high number could mean people are returning to that page for reference.
Average engagement time: This metric shows how long, on average, your page was the primary tab in a user's browser. It's a key indicator of whether your content is holding people's attention.
Event count: This is a total count of all events triggered on that page. You often want to filter this for specific events, like "scroll" or "form_submit."
Conversions: Crucially, this shows the number of times users completed a valuable action (a conversion event YOU have defined) after viewing that page. This ties page performance directly to business goals.

How to Isolate a Specific Page for Analysis

The main report shows you everything, but its real power comes from filtering. Let's say you want to see the performance of a single blog post or a specific landing page. There are a couple of easy ways to do this.

Method 1: Using the Search Bar (The Quick Way)

The simplest way to filter is by using the search bar located directly above the data table. This is perfect when you already know the page title or URL you're looking for.

In the "Pages and screens" report, make sure your primary dimension is set to Page path and screen class. You can change this using the dropdown menu at the top-left of the table.
Click into the search bar that says "Search report."
Type in a unique part of the URL you want to analyze. For example, if you want to find a blog post with the URL yourwebsite.com/blog/seo-tips-2024, you could just type seo-tips-2024 into the search bar.
Press Enter.

GA4 will instantly filter the table to show only the page(s) containing that part of the URL. This gives you an immediate performance snapshot of that specific page.

Method 2: Using the "Filter" Function (The Precise Way)

For more control, you can use the built-in filter feature. This allows you to set more specific conditions, such as finding all pages within a certain directory (like all your blog posts).

Above the report title ("Pages and screens"), click the Add filter button.
A configuration panel will slide out from the right.
Under "Dimension," search for and select Page path and screen class.
For "Match Type," you have several options:
- contains: This is the most flexible. It will find any page path that includes your specified text (e.g., using "blog" will show all pages with "/blog/" in the URL).
- exactly matches: This is for precision. It only finds pages with the exact path you enter (e.g., /contact-us).
- starts with: This is great for filtering folders. Using "starts with /blog/" will show you every single blog post but exclude other pages.
Enter your criteria in the "Value" field. For example, to see all your blog posts, you might select "contains" and enter /blog/.
Click the blue Apply button.

The report will now be filtered based on your rule, giving you a focused view of a whole category of pages. You can use this same process to isolate product pages, landing pages, or any other segment of your site.

Adding Context with Secondary Dimensions

Finding the views for a specific page is only the first step. The real magic happens when you ask, "Where did those views come from?" or "What devices are people using to see this page?"

You can answer these questions by adding a "secondary dimension" to your report. This splits the data for your selected page into more granular categories.

Here’s how, plus a few powerful combinations to try:

First, filter for the specific page you want to analyze using one of the methods described above.
Click the small "+" icon next to the primary dimension dropdown at the top-left of the table.
A menu of available dimensions will appear. Search for the dimension you want to add.

Three incredibly useful secondary dimensions to start with:

1. Page path + Session source / medium

This shows you the traffic channels that are bringing people to your specific page. After adding this dimension, you'll see a breakdown like this:

google / organic (Traffic from Google search)
facebook.com / referral (Traffic from a link on Facebook)
(direct) / (none) (People typing your URL directly or from bookmarks)
email / campaign-name (Traffic from your last email newsletter)

This immediately tells you which marketing channels are working best for that particular piece of content.

2. Page path + Device category

Are people reading this article on their commute or at their desk? Adding "Device Category" tells you. It will break down your page's views by:

Desktop
Mobile
Tablet

If you see that 80% of views on a key page are from mobile devices, you'd better make sure its mobile experience is flawless.

3. Page path + Country

Adding "Country" as a secondary dimension shows you the geographic location of your audience for that page. This can help you identify new markets or confirm that you’re reaching your target region.

Final Thoughts

Understanding which content connects with your audience is a cornerstone of website growth. By using the "Pages and screens" report in Google Analytics 4, you can move beyond simple, sitewide traffic numbers and get valuable, page-level insights to guide your content, SEO, and marketing strategies.

This process of navigating reports, applying filters, and adding dimensions is powerful, but it involves a lot of clicks and can become repetitive, especially when you need answers quickly. For our own internal analysis, we wanted to cut out the manual report-building entirely. This is why we created Graphed , where we can connect our data sources and simply ask questions in plain English like, "Show me my top 10 most viewed pages from organic search last month" and instantly get a real-time report, all without having to build it manually.