How to View Google Analytics for a Specific Page

So you just launched a new landing page or published what you hope is your next viral blog post. Now the nagging question begins: Is anyone actually looking at it? Finding performance data for a single page in Google Analytics 4 should be simple, but it can often feel like searching for a needle in a digital haystack. This guide clears up the confusion and shows you exactly how to isolate and analyze the traffic for any specific page on your website.

First, Understand the Key Ingredients: Dimensions vs. Metrics

Before jumping into reports, it helps to understand the two building blocks of all Google Analytics data: dimensions and metrics. Grasping this simple concept will make navigating GA4 infinitely easier.

Dimensions are the attributes of your data - the descriptive "what." Think of them as the column headers in a spreadsheet. For page analysis, the most important dimension is Page path. Others include Traffic source, Country, or Device category.
Metrics are the numbers - the quantitative "how many" or "how long." They are the actual data that fills your report. Common metrics for page analysis include Views, Users, and Average engagement time.

To analyze a specific page, you need to filter your report using the Page path dimension to see its corresponding metrics.

Method 1: The Quick and Easy 'Pages and Screens' Report

For a fast, straightforward look at a page's performance, the built-in 'Pages and Screens' report is your best friend. This is the quickest way to find high-level metrics for any page.

Step-by-Step Guide:

Navigate to the left-hand menu in your GA4 property and click on Reports.
Under the “Life cycle” section, expand the Engagement drop-down menu.
Click on Pages and screens.
You'll now see a table listing all the pages on your site, typically sorted by the number of Views. To find your specific page, use the search bar located just above the data table (not the main search bar at the very top of GA4).

Heads Up: You are searching for the Page path, not the full URL. The page path is everything that comes after your domain name. For example, if your page URL is https://www.yourcoolsite.com/blog/amazing-new-post, you should search for /blog/amazing-new-post.

What to Look For in This Report

Once you’ve found your page, focus on these core metrics to get a snapshot of its performance:

Views: The total number of times the page was viewed. This is a good measure of overall traffic.
Users: The number of unique people who viewed the page. If one person visits the page five times, it counts as 5 views but only 1 user.
Average engagement time: This metric shows how long, on average, your page was the primary focus in a user's browser. A high number suggests your content is engaging and holds people's attention.
Conversions: If you have conversion events set up (like 'generate_lead' or 'purchase'), this column shows how many times those actions occurred on this specific page. This is the ultimate test of a page’s effectiveness.

Method 2: Using an 'Exploration' for Deeper Insights

The standard report is great for a quick look, but what if you want to answer more complex questions? For instance, you don't just want to know how many people saw your page, but how they found it. For this, you need to use the 'Explore' section.

Explorations let you build custom reports by mixing and matching dimensions and metrics freely. It’s slightly more involved but unlocks far more powerful insights.

How to Build a Page-Specific Exploration Report

Let's create a custom report to see which channels are driving traffic to a specific page.

Step 1: Create a New Exploration

On the left-hand navigation, click Explore and select Free form from the gallery.

Step 2: Import Your Dimensions and Metrics

In the Variables column on the left, you'll need to import the data building blocks you want to use. You only have to do this once per exploration.

Next to Dimensions, click the + icon. Search for and check the boxes next to Page path and screen class and Session source / medium. Click Import.
Next to Metrics, click the + icon. Search for and check the boxes next to your desired metrics, like Views, Total users, and Sessions. Click Import.

Step 3: Build the Report Canvas

Now, drag and drop the dimensions and metrics you just imported from the Variables column into the Tab Settings column.

Drag Page path and screen class and Session source / medium into the Rows box.
Drag Views, Total users, and Sessions into the Values box.

You’ll now see a large table of all your pages broken down by traffic source. The final step is to filter this down to just the one page you care about.

Step 4: Apply the Page Filter

This is where the magic happens. In the Tab Settings column, scroll down to the Filters section.

Click Drop or select dimension or metric.
Choose Page path and screen class.
In the logic that appears, select the match type exactly matches or contains.
In the expression field, enter the page path you're analyzing (e.g., /blog/amazing-new-post).
Click Apply.

Your beautiful, messy table will instantly shrink to show only the traffic sources for that single page. You can now clearly see how many users found your page from 'google / organic', 'direct / (none)', or your social campaigns.

Common Questions You Can Now Answer

Armed with these reporting skills, you can move beyond simple page views and start answering real business questions:

"Which sources drive traffic to my new feature page?" Use the Exploration report and add 'Session source / medium' to the rows. This tells you which marketing channels are working.
"Is my content resonating more with mobile or desktop users?" Follow the same steps for an Exploration report, but instead of 'Session source / medium', add the 'Device category' dimension.
"Is this page generating any newsletter sign-ups?" Make sure your sign-up is tracked as a conversion event. Then, you can add the 'Conversions' metric to either the standard Pages report or your Exploration. If a blog post gets a lot of traffic but zero conversions, it’s not doing its job.

Quick Tips to Avoid Frustration

Full URL vs. Page Path: It's worth repeating. Always use the page path (e.g., /contact-us) in GA4 filters and searches, not the entire URL.
'Contains' vs. 'Exactly Matches': When filtering, 'contains' is useful for grouping pages. For example, filtering where 'Page path' contains /blog/ will show you data for all your blog posts. Use 'exactly matches' for a single page.
Check Your Date Range: It's easy to forget. If you're not seeing data, the first thing to check is the date range selector in the top right corner. Make sure it's set to the period you want to analyze.
Give New Content Time: Data in GA4 can take 24-48 hours to be fully processed. If you just published a page and don't see any data, have a coffee and check back tomorrow.

Final Thoughts

Pinpointing the performance of a specific page in Google Analytics doesn't have to be complicated. For a quick overview, the standard ‘Reports > Engagement > Pages and screens’ report is your fastest route. When you need to understand the behavior behind the numbers - like where visitors are coming from - a Filtered Exploration provides the depth you need to make smart decisions.

While diving into GA4 reports is powerful, we know that building and filtering explorations can sometimes feel like a chore, especially when you need a quick answer. That's why we rely on Graphed. Instead of clicking and dragging, I can just ask, "Show me a breakdown of traffic sources for our new pricing page this month." It instantly gives me the chart I need, allowing our team to spend less time digging for data and more time acting on it.