How to Track Multiple Pages with Google Analytics

Trying to understand which pages on your website are performing well is the first step toward making smarter decisions. Whether you want to know your most popular blog posts, top-performing product pages, or which service pages get the most views, Google Analytics 4 has the tools you need. This article will show you exactly how to track and analyze multiple pages, from using standard reports to building custom views for a deeper look at your content performance.

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First, Which Report Should You Use?

Google Analytics offers several ways to view your page data, but the best place to start is the built-in Pages and screens report. It’s quick, easy, and gives you a powerful overview of all the content on your site.

To find this report:

1. Log in to your Google Analytics 4 property.
2. In the left-hand navigation menu, click on Reports.
3. Expand the Engagement section.
4. Click on Pages and screens.

You’ll see a table listing all the pages on your site that have received traffic during your selected date range. This report is your home base for answering fundamental questions like, "What are my top 10 most viewed pages?"

Understanding the Key Metrics

After navigating to the report, you might see several columns of data. Here's a quick breakdown of what the most important ones mean in plain English:

• Page title and screen class / Page path and screen class: This is simply the name or the URL of the page. You can toggle between viewing by the title tag (e.g., "About Our Company") or the page path (e.g., "/about-us").
• Views: The total number of times a page has been viewed. If a user visits a page, leaves, and comes back, that counts as two views.
• Users: The number of unique individuals who have viewed a page. A single user can generate multiple views, but they'll only be counted as one user.
• Average engagement time: This shows how long, on average, your web page was the main focus in a user's browser. It's a great metric for understanding if your content is actually holding people's attention.
• Conversions: If you've set up conversion events (like a form submission or a newsletter signup), this column tells you how many times that event happened on a specific page. It's fantastic for seeing which blog posts or landing pages are driving action.
• Event count: The total number of events (clicks, scrolls, etc.) that occurred on that page.

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How to Filter the Report for a Specific Set of Pages

The default report shows all your pages, which might be too much information. Let's say you only want to see data for your blog posts, which all live under the "/blog/" section of your site. It’s easy to filter this list.

1. Above the table of data, find the search box that says "Search".
2. Make sure the primary dimension is set to "Page path and screen class".
3. Type the part of the URL you want to filter by - for example, /blog/.
4. Press Enter.

Just like that, the report will update to show you only the data for pages where the URL path contains "/blog/". You now have a custom view of all your blog posts, which you can sort by views, users, or engagement time to find your star performers and hidden gems.

Grouping Similar Pages Together with Content Groups

Filtering by URL path works great for simple site structures, but what if you want to analyze broader categories of content? Maybe you want to compare the overall performance of "Blog Posts" vs. "Product Pages" vs. "Service Pages". This is where Content Grouping comes in handy.

Content Grouping allows you to create custom labels for your pages based on rules you define. You could, for instance, group any page with "/product/" in the URL into a "Products" category and any page with "/blog/" in the URL into a "Blog" category. This lets you see high-level performance metrics for entire sections of your website in one glance.

While you can set this up in a few different ways, the most common and flexible method is with Google Tag Manager (GTM). If you're not using GTM yet, it's definitely worth setting up!

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Step-by-Step Guide to Setting Up Content Groups in GTM

1. Create a RegEx Table Variable: In GTM, navigate to Variables and create a new User-Defined Variable. Choose "RegEx Table" as the variable type.
2. Update Your GA4 Configuration Tag: Go to Tags and open your primary GA4 configuration tag (the one that fires on all pages).
3. Preview, Test, and Publish: Use GTM's Preview mode to browse your site and make sure the content_group parameter is being passed correctly to GA4 on different page types. Once you're confident it's working, click Publish.

After about 24-48 hours, the "Content group" dimension will become available in your GA4 reports. You can add it as a primary or secondary dimension in the Pages and screens report to see aggregated performance by the categories you defined.

Building Custom Reports in Explorations

Standard reports are great for quick looks, but if you want to create a permanent, customized view of a specific set of pages, GA4's Explorations feature is your best friend. Explorations allow you to build reports from scratch using any combination of dimensions and metrics you want.

Let's build a simple exploration that only shows user data for your most important pages - like your pricing page, contact page, and feature tour.

How to Create a Custom Page Tracking Report

1. In the left-hand navigation, click Explore.
2. Start a new "Blank" or "Free form" exploration.
3. Import Dimensions: In the "Variables" column on the left, click the "+" next to "Dimensions". Search for and import "Page path and screen class".
4. Import Metrics: Now, click the "+" next to "Metrics". Search for and import the metrics you care about, such as "Views", "Total users", "Sessions", and "Conversions".
5. Build the Report Tab: Now, drag and drop the dimensions and metrics into the "Tab Settings" column on the right.
6. FILTER the report: This is the key step. Scroll down in the "Tab Settings" column until you see the "Filters" box.

Your report table will now update to show only the pages you specified in the filter. You can give this exploration a name (e.g., "Core Pages Performance") and it will be saved for you to access anytime, already filtered and ready to go.

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Analyzing User Journeys Between Pages

Sometimes, counting views on a page isn't enough. You need to understand how users move between your pages. Where do people go after they view the homepage? What pages do they look at right before filling out your contact form? This is where a Path Exploration report shines.

Within the Explore section, you can create a "Path exploration" report. Start by choosing an ending point (like your "/thank-you" confirmation page) and the report will build a retroactive flow chart showing you the most common paths users took to get there. It's a powerful and visual way to analyze how multiple pages work together to create a customer journey.

Final Thoughts

Tracking the performance of multiple pages in Google Analytics doesn't have to be complicated. Whether you use the standard "Pages and screens" report with a simple filter, set up content groups for high-level analysis, or build a perfectly tailored report in Explorations, these tools give you the clarity needed to understand your content and your audience better.

Once you’ve connected Google Analytics, getting these answers becomes much easier. With Graphed , for example, we built a tool that takes the complexity out of wrestling with interfaces like GA4. You can just ask questions in plain English, like "what are my top 10 most viewed blog posts last month?" or "chart my weekly traffic for our pricing vs features pages," and get pre-built charts and dashboards in seconds, pulling your data in real-time. Instead of clicking through menus and setting up filters, you can just ask a question and get straight to the insight.