How to Purchase Facebook Ad Credit

Looking to buy Facebook ad credits to fuel your next campaign? While you can't purchase ad credits like a gift card, you can get them through promotional offers or by adding prepaid funds to your account. This article will walk you through how ad credits work, where to find them, and how to add funds directly to your Facebook Ads Manager so you can control your budget with confidence.

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What Are Facebook Ad Credits, Exactly?

First, let's clear up a common point of confusion. There are two primary ways to have a "credit" in your Facebook ad account. Understanding the difference is crucial for managing your budget.

• Promotional Ad Credits: This is a coupon or promotional credit that Meta gives to advertisers. You can't buy these. They are usually given away for free as an incentive for new advertisers, as a reward through a partner program, or sometimes as a courtesy from Meta Business Support. These credits have an expiration date and must be used for future advertising.
• Prepaid Funds: This is money you add to your ad account before your campaigns run. Think of it like adding money to a debit card. You are essentially "pre-purchasing" your ad spend. Your ads will run until these funds are depleted, at which point they will stop until you add more money or switch to a different payment method.

The term "purchasing Facebook ad credit" typically refers to adding prepaid funds to your account. The rest of this guide will cover how to get promotional credits for free and how to add your own money through prepaid funds.

How to Get Free Facebook Ad Credits

Who doesn't love free money for advertising? While there's no guaranteed way to get ad credits on demand, there are several common avenues where they pop up. Keep an eye out for these opportunities.

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1. Meta Offers for New Advertisers

Meta frequently runs promotions to encourage new businesses to try Facebook and Instagram ads. If you've just created a new Facebook Business Page or ad account, you may see an offer directly on your page or in your Ads Manager dashboard. These offers usually come with a condition, such as "Get a $30 ad credit after you spend your first $10." It’s an easy way to get a little extra budget to test what works.

2. Promotions Through Meta's Partners

This is one of the most reliable ways to get ad credits. Meta partners with hundreds of popular business tools and platforms, and they often provide ad credits as a bonus for signing up for their services. Check with your existing service providers to see if they offer any Meta Ad Credits.

Common partners include:

• E-commerce Platforms: Services like Shopify often have new-user offers that include ad credits to help you start promoting your store.
• Website Builders: Platforms such as Squarespace or Wix might bundle ad credits in their premium plans.
• Email Marketing Services: Companies like Mailchimp sometimes team up with Meta for promotional offers.
• Web Hosting Providers: Your hosting provider (e.g., GoDaddy, Bluehost) may have a "marketing offers" section in your customer portal with codes for free ad credit.

3. Attend Meta Events and Webinars

Meta hosts a variety of virtual summits, training programs, and webinars throughout the year via its Meta for Business platform. Sometimes, as a thank-you for attending a live event or completing a training course, they will issue small ad credits to participants. This isn't a guarantee, but it’s a great way to learn more about the platform and potentially get a spending bonus.

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4. Receiving a Courtesy Credit

In certain situations, Meta Business Support may issue an ad credit as a goodwill gesture. This typically only happens if you've experienced a significant, confirmed technical glitch on Meta’s end that negatively impacted your advertising or if there was a major billing mistake. You shouldn't rely on this method, but if you do face a serious technical issue, it's worth documenting it thoroughly for your conversation with the support team.

Remember, always be wary of third-party websites claiming to sell Facebook ad credit codes. These are almost always scams. Ad credits must come from Meta or one of their official partners.

How to Purchase Ad Credit (by Adding Prepaid Funds)

For advertisers who want direct control over their spending, adding prepaid funds is the perfect solution. It helps you stick to a strict budget because your campaigns automatically pause once the funds run out, preventing any accidental overspending. Here’s how to do it step-by-step.

1. Navigate to Billing in Ads Manager: From your Facebook Ads Manager dashboard, click on the "All tools" menu (the hamburger icon on the left). Then, select Billing & payments.
2. Go to Payment Settings: On the Billing & payments page, click on Payment Settings on the left-hand navigation bar. This is where you manage your payment methods and spending limits.
3. Add Your Funds: In the "Prepaid balance" section near the top, click the Add Funds button.
4. Choose Your Payment Method and Amount: A pop-up window will appear. Here you can:
5. Confirm and Add: Review the details and click the Add Funds button to complete the transaction. Depending on the payment method (like a bank transfer), it may take a few minutes or even a day for the funds to appear in your account. Your updated prepaid balance will be displayed in the "Payment Settings" section once processed.

Your ads will now draw from this prepaid balance. Once it runs low, you’ll receive a notification from Meta to add more funds if you want your campaigns to continue running without interruption.

How to Redeem a Promotional Ad Credit Code

Got your hands on an ad credit coupon? Redeeming it is simple. The credit will sit in your account and will be used automatically before charging your primary payment method or using your prepaid funds.

1. Head to Payment Settings: Just like with adding funds, go to your Ads Manager dashboard, navigate to Billing & payments, and then click on Payment Settings.
2. Select "Add Payment Method": In the "Payment Methods" section, click the Add Payment Method button.
3. Choose Ad Credit: In the pop-up window, you'll see options like "Credit or Debit Card" and "PayPal". Look for the option that says Ad Credit (it may be labeled as "Meta Ad Credit" or similar). Select it and click Next.
4. Enter Your Code: A field will appear where you can type or paste your 16-digit alphanumeric ad credit code. Carefully enter the code and click Claim.

If the code is valid, you will receive a success message, and the credit will be added to your account. You can then view it in the "Credits" section of the Billing & payments page.

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Checking Your Credit Balance and Expiration Date

It's important to track your credits so you don't lose them. Again, head to the Billing & payments section in your Ads Manager. At the top of the page, you should see a "Credits" tab or a section dedicated to ad credits.

Here you will find:

• Total Balance: The total amount of promotional credit you have available.
• Individual Credits: A list of each credit you’ve redeemed.
• Amount Remaining: The balance left on each individual credit.
• Expiration Date: This is the most important part! Each credit has an expiry date. Be sure to use the funds before this date, or they will disappear from your account permanently.

Final Thoughts

While you can't go out and buy a book of Facebook ad credits, you can easily load your account with prepaid funds to stay on budget. You can also keep your eyes open for promotional coupons from Meta and its partners to give your campaigns an extra boost without touching your own wallet.

Once you've funded your account, the real work of tracking performance begins. You need to know if that ad spend - whether from a credit or your own funds - is actually driving results. With our AI data analyst built for marketers, we help you connect sources like Facebook Ads, Google Analytics, and Shopify in seconds. You can use simple, natural language to ask questions like, "Show me my campaign ROI from Facebook for the last 30 days," and instantly get back a live, real-time dashboard. This makes it easy to see what's working so you can make smarter decisions about your next ad budget with Graphed.