How to Name Pages in Looker Studio

A beautifully designed Looker Studio report can lose all its impact with one simple mistake: leaving the pages named "Page 1," "Page 2," and "Copy of Page 2." This seemingly small detail creates a confusing maze for your audience and even for you when you return to make updates. This guide will show you exactly how to name and organize your pages effectively, turning your reports from a jumble of charts into a clear, professional data story.

Good Page Names are Good User Experience

Before jumping into the "how," let's establish why this matters so much. Naming your pages isn't just a housekeeping task, it's a fundamental part of creating a useful and effective report. A well-organized dashboard is built on clear navigation, and page names are the signposts that guide your users.

For Your Audience (Team, Clients, Stakeholders)

Think about the people who will be using your report. They don't have the context you do. They need clarity, not a puzzle to solve.

Effortless Navigation: Clear names like "Marketing KPI Overview" or "Sales Funnel Breakdown" allow users to find the exact information they need in seconds. Vague names like "Data" or "Analysis" force them to click through every page, causing frustration and wasting time.
Creates a Clear Narrative: Your report should tell a story. Good page names act as chapter titles, guiding the reader from a high-level summary to more granular details. For example, a progression from "Executive Summary" to "Channel Performance" to "SEO Deep Dive" creates a logical flow.
Appears More Professional and Credible: A report with thoughtful, organized pages looks professional. It signals that you've put care into its construction, which makes the data within feel more trustworthy and authoritative. First impressions count.

For You (The Creator)

Don't forget the favor you're doing for your future self. Proper organization from the start pays dividends down the road.

Easier Maintenance and Updates: When you open a report you haven't touched in three months, you'll be glad you named the pages "Facebook Ads Spend vs. ROI" instead of "Chart Copy 3." You'll know exactly where everything is, making updates much faster.
Improved Scalability: As your report grows, a logical naming structure makes it easy to add new sections without creating a mess. If you already have "01 - Marketing Overview" and "02 - Sales Overview," adding "03 - Customer Support" is simple and keeps everything in order.
Simplified Duplication and Templating: When you duplicate a report to use as a template for a new project or client, the organizational structure comes with it. This saves you from having to reorganize from scratch every time.

How to Rename Pages in Looker Studio: The Step-by-Step Guide

Renaming pages in Looker Studio is straightforward once you know where to look. You can do this from two main places inside the report editor. Make sure you are in "Edit" mode to see these options.

Method 1: Using the 'Manage Pages' Pane

This method is best when you want to rename multiple pages at once, reorder them, or perform other management tasks like duplicating or hiding pages.

Navigate to the top menu and click Page > Manage pages. This will open a right-hand sidebar listing all the pages in your report.
Hover your cursor over the page you wish to rename. A three-dot menu icon (a "kebab" menu) will appear to the right.
Click the three-dot menu and select Rename from the dropdown list.
A text box will appear. Type your new, descriptive page name and press Enter on your keyboard.

You can repeat this process for every page directly from this sidebar, treating it as your central command for report organization.

Method 2: Using the Page Navigator Dropdown

This method is quicker if you just want to rename the current page you're working on or another page from the list view.

At the top-left of your Looker Studio editing canvas, you'll see an indicator like "Page 1 of 5." Click this to reveal a dropdown list of all your pages.
Hover over the name of the page you want to change in the list. A small pencil icon will appear on the right side.
Click the pencil icon. The name will become a field you can edit.
Type your new page name and press Enter to save the change.

Both methods achieve the same goal, so feel free to use whichever best fits your workflow.

Best Practices for Naming Looker Studio Pages

Now that you know how to rename pages, let's talk about the strategy behind choosing good names. The key is to create a consistent and intuitive system.

1. Create a Logical Hierarchy

Structure your report like a book, starting broad and then diving into specifics. This helps manage cognitive load and makes the information easier to digest. You can enforce a specific page order by using a numbering system.

Example Hierarchy:

01 - Executive Summary
02 - Website Performance Overview
03 - Acquisition Channels
03a - Organic Search Deep Dive
03b - Paid Social Deep Dive
04 - Audience Demographics
05 - Report Glossary

Numbering isn't just for organization, it controls the order pages appear in view mode, ensuring your audience follows the story you've designed.

2. Be Descriptive, But Not a Novelist

A page's name should immediately tell the user what they can expect to find on it. Ambiguity is your enemy.

Poor Name: "Traffic Charts"Good Name: "Website Traffic by Source / Medium"
Poor Name: "Conversions"Good Name: "E-commerce Conversion Rate Trends"

However, be mindful of length. Extremely long names get truncated in the navigation menu, defeating the purpose. Find the sweet spot between descriptive and concise.

Too Long: "Detailed Look at Monthly Recurring Revenue Growth Compared to the Previous Year"Just Right: "MRR Growth (YoY)"

Using common, widely understood acronyms like YoY (Year-over-Year), MoM (Month-over-Month), KPI (Key Performance Indicator), or GA4 (Google Analytics 4) is a great way to save space.

3. Be Consistent in Your Convention

Consistency across your reports builds trust and makes them easier to use. Decide on a naming convention and apply it everywhere. Consider these factors:

Case: Will you use Title Case (Website Traffic) or Sentence case (Website traffic)? Stick to one. Title Case often looks cleaner and is easier to scan.
Data Source Prefixes: For reports pulling from multiple sources, it can be helpful to prefix page names with the source, like GA4: Audience Overview or HubSpot: Deal Pipeline.
Separators: Choose how you'll separate ideas. Slashes (/), hyphens (-), colons (:), and pipes (|) are all common choices. For instance, Sales | Regional Performance.

Whatever you choose, document it or make it second nature. A consistent design language is the hallmark of a skilled analyst and report builder.

Advanced Organization Tricks

Once you've mastered the basics, you can use these techniques to further enhance your report's navigation.

Use Icons for Easy Scanning

Images are processed faster than text. Looker Studio allows you to assign an icon to each page, providing a powerful visual cue.

Open the "Manage pages" pane (Page > Manage pages).
To the left of each page name, you'll see a default icon. Hover over it.
Click the icon to open a menu with dozens of icon choices.
Select an icon that visually represents the content of the page (e.g., a bar chart icon for a performance page, a world icon for a location report).

Thoughtful use of icons, combined with clear names, makes your navigation incredibly user-friendly.

Add Emojis for Visual Cues

For a less formal but equally effective approach, you can place emojis directly in your page names. They add color and personality and help break up a long list of text-only navigation.

Examples:

📈 KPI Dashboard
👥 Audience Snapshot
💰 Revenue & Sales
✉️ Email Campaign Performance

A word of caution: know your audience. Emojis work perfectly for an internal marketing team dashboard but might appear unprofessional in a formal report for C-level executives or external clients.

Create "Dividers" to Group Sections

If your report has 15+ pages, the list can become overwhelming. You can create visual dividers to group related pages. You can do this by creating a new, dedicated page and making it a header for that section.

Create a fresh page.
Rename it something like --- Paid Advertising ---.
In the "Manage Pages" panel, click the three-dot menu for this divider page and select Hide in view mode. This ensures it acts only as an organizational tool for you in the editor and doesn't appear as a clickable (and empty) page for your end-users.

Final Thoughts

Organizing and naming the pages of your Looker Studio report is a fast, free way to add immense value. It transforms a functional but confusing dashboard into a professional, intuitive tool that tells a clear data story. By adopting these simple practices, you improve the experience for your audience and make your own life easier as a creator and analyst.

Manually designing, structuring, and naming every part of a dashboard in traditional tools is precisely the friction we wanted to eliminate. That's why we built Graphed. Instead of creating pages and configuring charts one by one, you just describe what you need in plain English - like, 'build a dashboard comparing Facebook Ads spend vs. revenue by campaign for the last 30 days.' Graphed instantly handles the entire creation process, connecting to your live marketing data and generating professional reports in seconds, so you can focus on insights, not setup.