How to Give Access to LinkedIn Ad Account
Giving a team member or a marketing agency access to your LinkedIn Ad Account is a process you’ll want to get right. It’s a simple task, but choosing the wrong permission level can create confusion or give someone too much control. This tutorial will walk you through exactly how to add users to your LinkedIn Ads account, what each permission level means, and how to manage access like a pro.
Why Share Access to Your LinkedIn Ad Account?
There are several common scenarios where you'll need to grant access to your ad account. Sharing login credentials is a security risk and an administrative headache, so adding users directly through LinkedIn's Campaign Manager is always the best practice.
You may need to add users to:
- Onboard a new employee: A new marketing hire will need access to create, manage, and report on campaigns.
- Collaborate with an agency or freelancer: Granting an outside partner access allows them to manage your campaigns on your behalf without you having to hand over ownership of the account.
- Bring in a specialist: You might need a PPC expert to optimize your campaigns or a creative specialist to build new ads. They'll each need different levels of access to do their jobs.
- Provide visibility to stakeholders: A company executive or department head might need to see performance data without the ability to make changes to live campaigns.
Free PDF · the crash course
AI Agents for Marketing Crash Course
Learn how to deploy AI marketing agents across your go-to-market — the best tools, prompts, and workflows to turn your data into autonomous execution without writing code.
Understanding LinkedIn Ad Account Roles and Permissions
Before you add anyone, it’s important to understand the different roles available. Each role comes with a specific set of permissions, allowing you to control exactly what each user can and cannot do within the account. Assigning the correct role from the start prevents people from accidentally making changes and ensures a secure setup.
Here’s a breakdown of the five primary roles you can assign:
Account Manager
This is the highest level of administrative access. An Account Manager has full control over everything related to the ad account.
- What they can do: Add or remove users, edit all user permissions, view and edit billing information, create and edit campaigns, and view reporting. They essentially have god-mode for the ad account.
- Who it's for: This role should be reserved for the primary owner of the ad account, key business leaders, or the main point of contact at your ad agency. Limit the number of people with this permission.
Campaign Manager
This is the most common role for day-to-day advertisers. It gives users all the permissions they need to run campaigns successfully without allowing them to manage users or billing details.
- What they can do: Create and edit campaigns, manage bids and budgets, and analyze performance reporting.
- What they cannot do: They cannot add or remove users, edit account billing details, or change campaign account settings.
- Who it's for: Your internal marketing team members, paid media specialists, or the account executive at your agency who will be running campaigns hands-on.
Creative Manager
This is a specialized role designed for team members who focus solely on the ad creatives themselves.
- What they can do: Add or edit ad creatives in the creative library. They can also preview a campaign to see how their creatives will look.
- What they cannot do: They cannot launch campaigns, adjust budgets, manage campaign delivery, access billing information, or manage users.
- Who it's for: Graphic designers, copywriters, or video editors who need to upload and test different creative assets but shouldn't be involved in the campaign management side.
Viewer
Just as the name implies, this is a "look-but-don't-touch" permission level.
- What they can do: View all campaigns, access performance reports, and download account data.
- What they cannot do: Make any edits whatsoever. They cannot create, edit, or stop campaigns, nor can they manage users or billing.
- Who it's for: Stakeholders, executives, or team members from other departments (like sales or finance) who need to check in on performance but should not be able to make any changes.
Billing Admin
This highly specific role is granted for financial purposes only and has no access to campaigns.
- What they can do: Add and edit payment methods and view billing history for the account.
- What they cannot do: Access or edit any part of the campaigns, creatives, or user settings.
- Who it's for: Members of your accounting or finance department who are responsible for managing the credit card on file and processing invoices.
How to Add a User to Your LinkedIn Ad Account: Step-by-Step
Now that you know which role to assign, here’s how to grant someone access. You must be an Account Manager to add, edit, or remove users.
- Log in to Campaign Manager: First, log into your personal LinkedIn profile. Then, navigate directly to linkedin.com/campaignmanager or click the "Advertise" button in the top right corner of your LinkedIn homepage.
- Select the Correct Ad Account: If you have access to multiple ad accounts, you’ll see a list. Choose the specific ad account you want to add a user to.
- Go to Account Settings: Once you're inside the ad account, click on the account name in the top left corner of your screen. In the dropdown menu that appears, click the gear icon labeled "Manage access."
- Open the User Management Panel: You are now on the "Manage users" screen. On the right side of your screen, click the blue "Edit" button, and then in the menu that appears, click "Add user."
- Find the Person's Profile: A search bar will pop up allowing you to add someone by their name or profile URL. Start typing the name of the person you want to add. Their LinkedIn profile should appear in the results.
- Assign a Role: Once you've selected the correct person, you'll see a dropdown menu of the roles we covered earlier (Account Manager, Campaign Manager, Creative Manager, etc.). Choose the appropriate level of access for this user.
- Save Changes: Click the "Save" button to confirm. The user will receive an email from LinkedIn notifying them that they have been granted access to the ad account. They'll now be able to see and access the account when they log into Campaign Manager.
How to Modify or Remove User Access
Your team will change over time. Employees might switch roles, new agencies will come on board, and others will leave. It’s critical to keep your user list clean and up-to-date to maintain account security.
The process is simple and starts from the same place:
- Navigate back to the Manage access screen in your ad account settings.
- You will see a list of all users who currently have access and what their role is.
- To change a user's role: Click the pencil icon next to their name. A dropdown menu will appear, allowing you to select a new role. Click "Save" to apply the change.
- To remove a user completely: Click the trash can icon next to their name. LinkedIn will ask you to confirm that you want to revoke their access. Once you confirm, they will be removed immediately.
Best Practices for Managing Your Account Access
Managing user access may seem simple, but a few best practices can save you from future headaches and security risks.
- Follow the Principle of Least Privilege: This security principle means you should only ever give someone the minimum level of access they need to perform their job duties, and nothing more. Don’t make everyone an Account Manager just because it’s easier. Use the Campaign Manager or Viewer roles whenever possible.
- Conduct Regular Audits: At least once a quarter, review everyone who has access to your ad account. If someone has left the company or is no longer working on your account (for example, at an agency), remove their access immediately.
- Keep Your Own Access Secure: Your personal LinkedIn account is the key to your ad account. Ensure you are using a strong, unique password and have two-factor authentication (2FA) enabled on your LinkedIn login to prevent unauthorized access.
- Make a Note of the "Billed To" Person: Under the billing screen, there is a designated person set as the "bill to." Even if you remove this person from the Account Manager role, they remain the financially responsible party until officially changed in billing settings. Be sure to check this during offboarding if the departing employee was involved in financials.
Free PDF · the crash course
AI Agents for Marketing Crash Course
Learn how to deploy AI marketing agents across your go-to-market — the best tools, prompts, and workflows to turn your data into autonomous execution without writing code.
Final Thoughts
Managing who has access to your LinkedIn Ad Account is a critical but straightforward process. By understanding the different account roles and regularly auditing your user list, you can collaborate effectively with your team and partners while keeping your account secure.
Once your team is set up, the real challenge becomes pulling all your valuable LinkedIn Ads performance data and analyzing it alongside your other channels like Google Ads, Shopify sales, or HubSpot leads. To get that complete picture without spending hours in spreadsheets, we built Graphed. We connect directly to all your platforms, so you can just ask questions in plain English - like "create a dashboard comparing LinkedIn Ads leads and cost per lead vs. our other channels this month" - and get instant, real-time dashboards that show you what's truly working across your entire business.
Related Articles
Facebook Ads for HVAC Companies: The Complete 2026 Strategy Guide
Learn how to run high-converting Facebook ads for HVAC companies in 2026. This guide covers targeting, creative strategies, and proven campaigns that drive real leads.
Facebook Ads for Florists: The Complete 2026 Strategy Guide
Learn proven Facebook advertising strategies for florists in 2026. Target the right audience, create compelling visuals, and optimize your ad budget for maximum ROI.
Facebook Ads For Dental Practices: The Complete 2026 Strategy Guide
Learn how to effectively use facebook ads for dental practices to attract new patients to your dental practice. This comprehensive 2026 guide covers targeting, budgeting, creative strategies, and ROI expectations.