How to Get Tools Page in Meta Business

Trying to find a specific tool like Ads Manager or your Content Planner within Meta Business Suite can sometimes feel like searching for a needle in a haystack. With interface updates happening so frequently, the menu you used yesterday might look completely different today. This article will show you exactly where to find the 'All Tools' page, what it contains, and how to use it as your central command center for all your Facebook and Instagram marketing.

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First, What Is the 'All Tools' Page in Meta Business Suite?

Think of the 'All Tools' page as the master navigation menu for your entire business presence on Facebook and Instagram. It’s a central hub that links out to every single feature you need, from creating ads and scheduling content to analyzing performance and managing your page settings. In the past, these tools were scattered across different places like the classic Business Manager, Creator Studio, and various other page interfaces.

Meta Business Suite brought them all under one roof to create a more integrated workflow. The 'All Tools' menu is your gateway to accessing these features without having to jump between different websites. Whether you need to manage billing for your ad account, respond to comments, set up an online shop, or check your audience growth, you’ll find the link to get there within this section.

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How to Find the 'All Tools' Menu in Meta Business Suite

Finding this central menu is easy once you know where to look. Meta has standardized its location, making it reliably accessible from anywhere within the Business Suite.

Here’s the step-by-step process:

1. Log in to your Meta Business Suite account. Make sure you’ve selected the correct business account from the dropdown menu in the top left if you manage more than one.
2. Look at the main navigation sidebar on the far left side of your screen. This vertical menu contains icons for Home, Notifications, Inbox, Content, and other common destinations.
3. At the bottom of this icon list, you will see a hamburger menu icon (three short horizontal lines) labeled "All tools."

That's it. Clicking on this icon will open a comprehensive, full-page menu that neatly organizes every tool available to you. This is the 'All Tools' page you’re looking for.

A Quick Tour of the 'All Tools' Menu

The 'All Tools' page can seem overwhelming because of the sheer number of options. To make it easier to navigate, the tools have been grouped logically. Let's break down the most important ones you might need for your daily marketing tasks.

Advertise

This is your go-to area for anything related to running paid campaigns on Facebook or Instagram.

• Ads Manager: This is the primary tool. It’s a powerful, detailed user interface where you build, manage, monitor, and optimize all your advertising campaigns. From basic boosted posts to complex conversion strategies, everything happens here.
• Audiences: Before you can run great ads, you need to reach the right people. This is where you create and organize Saved Audiences, Custom Audiences (like website visitors or email lists), and Lookalike Audiences.
• Billing: This area is where you set up your payment methods, view invoices, check your billing thresholds, and manage all financial aspects of your ad account.
• A/B Test: A dedicated feature that allows you to run split tests and try different elements like ad creatives, audiences, or placements to see what performs best.

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Communicate and Engage

These options help you communicate with your audience, plan content ahead of time, and build your community.

• Inbox: An extraordinarily useful tool that unites your Facebook Messenger, Instagram Direct Messaging, and comments from all platforms within a single view. You can respond to customers, set up automated replies, and organize conversations without changing menus.
• Planner: Also known as your content calendar, the planner lets you draft, schedule, and manage posts and Stories for both Facebook and Instagram. It gives you a visual tour of your schedule grid and can even suggest the best times to post based on when your audience is most active.
• File Manager: Think of this as your media library for Facebook and Instagram. You can organize and reuse photos and videos across multiple posts and campaigns without having to re-upload them every time.

Analyze and Report

This section is all about data. Here, you track performance, understand what’s working, and prove the ROI of your efforts.

• Insights: Think of this as your dashboard for overall page or account performance. It summarizes information like Reach, Audience engagement, demographic data, and content performance. It's perfect for a quick health check on your organic marketing efforts.
• Ads Reporting: As the name suggests, this is a dedicated area for reporting on your advertising campaigns. While not as comprehensive as the full Ads Manager report creation tool, this feature offers premade report templates and allows you to quickly export and share campaign data.

Sell Products and Services

For businesses engaged in social commerce, these are essential links you can access from the 'All Tools' menu.

• Commerce Manager: The hub for everything with the Shops feature on Facebook and Instagram. From here, you can create product catalogs, manage your inventory, set up checkout capabilities, and manage all aspects of your online store.
• Appointments: Perfect for service-based businesses (like salons, trainers, or consultants), this tool allows clients to book appointments directly through their Social Pages.

Administer

This section houses all the technical, back-end settings for your business page and professional accounts.

• Business Settings: This is the new starting point for the classic, powerful Business Manager functions. Here you can assign roles and permissions, manage Pages and Ad Accounts, add partners and agencies, and set company-wide security rules.
• Events Manager: This is where you create, manage, and troubleshoot your Meta Pixel or Conversions API. It's the central spot for tracking conversion events like website visits, add-to-cart events, and purchases on your site.
• Page Settings: Here, you can manage all the back-end settings specific to your Page, including post templates, connected websites, and advanced messaging settings.

What if a Tool is Missing from Your Menu?

If you open the 'All Tools' menu and can’t find some specific, crucial function like Ads Manager or Commerce Settings, it isn’t a glitch. Almost always, this is an issue of permissions.

Your access level in the Meta Business Account determines what tools you can see and use. Here are the two most common roles:

• Admins: They have full control over the Business Account. They can manage everything, including assigning roles, adding and removing people, managing assets like Pages and ad accounts, and editing the billing details.
• Staff: They have limited access. They can only work on the specific Pages or ad accounts that an Admin assigns to them. For example, an Employee might be able to create posts on the Planner but can’t view or alter Financial settings or Events Manager.

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How to Get the Access You Need

1. Review Your Current Role: Ask an Admin to navigate to Business Settings > People. They can see your name listed there and the level of access you have.
2. Request Higher Permissions: If you require access to a specific tool to do your job, simply ask an Admin in the Business Account for this. Send them a message like, “Hey, can you please update my access in the Business Suite? I need full control over the ad account to manage our advertising campaigns.”
3. Get the Asset Assigned to You: While you may have “Employee” access overall, an Admin also needs to specifically assign particular Pages, Ad Accounts, or Shops to you personally before you can work with their related tools. You can check this from the same Business Settings section under Your.

How to Make the Most of the 'All Tools' Page

Knowing how to use this menu efficiently will save you many clicks and quite a bit of time.

Here are a few tips for becoming a power user:

• Pin Your Most Used Tools: When navigating the suite of tools, you can hover on any single tool and click the “pin” icon that appears next to it. This will add a shortcut to your most-used tools in your main navigation sidebar on the left, like your own personal links. For example, if you use Ads Manager, Inbox, and the Planner frequently, pinning all three will keep them accessible.
• Bookmark Direct Links: For serious power users who spend their days in tools like Ads Manager, try bypassing the Business Suite altogether. Navigate to the tool you need (e.g., Ads Manager) and then bookmark that site’s precise URL in your browser. This way you can go directly to it. The URL for Ads Manager is usually business.facebook.com/adsmanager.
• Focus on What’s Important: It is easy to get overwhelmed by all the functionality that Meta offers. Remember that you likely only need to focus on a handful of tools for 90% of your work. Identify your core three or four, whether it’s Audiences, Inbox, Planner, and ignore the rest until you truly need them. You do not want to be an expert on everything all at once.

Final Thoughts

Once you locate the 'All Tools' menu, the entire Meta Business Suite becomes a lot less daunting. As you master navigation and bookmark your most important links, you can stop spending time searching around for tools and use it instead to focus on growing the presence of your business online.

While Meta’s built-in Insights tool gives you a good look at how your posts or ads perform, they truly come to life when connected to data from your other marketing channels. With Graphed, we make it simple by pulling in your Facebook Ads data alongside your Google Analytics traffic and your Shopify orders to see the full picture. You can ask questions like ‘Show me return on ad spend by Facebook vs. Google this summer?’ and get answers in moments inside a life-updating dashboard.