How to Find Most Visited Pages on Google Analytics

Knowing which pages on your website get the most traffic is the first step to making smarter decisions about content, design, and marketing. This information tells you exactly what your audience cares about, reveals opportunities for optimization, and guides your entire content strategy. In this tutorial, we’ll walk you through exactly how to find your most visited pages using Google Analytics 4 and what to do with that information.

Why Finding Your Most Viewed Pages Is So Important

Pinpointing your most popular pages isn’t just a vanity exercise, it’s a critical part of a successful digital strategy. When you know which content resonates with your audience, you unlock several powerful advantages.

Understand Audience Intent: Your top pages are a direct line into your audience's mind. Do they love your case studies, how-to guides, product pages, or blog posts? This knowledge helps you create more of the content they're actively seeking.
Spot Optimization Opportunities: Pages with high traffic are prime real estate. You can improve conversion rates by adding or fine-tuning calls-to-action (CTAs), embedding videos to increase engagement, or improving internal links to guide users deeper into your site.
Prioritize Content Updates: An older, high-traffic blog post might be a perfect candidate for a content refresh. Updating it with current information, new stats, and better visuals can boost its SEO performance and make it even more valuable to readers.
Inform Your Keyword Strategy: By analyzing the topics of your top pages, you can identify the core keywords and themes your site is successfully ranking for. This helps you find related keywords to target for future content.

Essentially, this simple report turns guesswork into a data-driven strategy for growth.

How to Find Most Visited Pages in a Standard GA4 Report

With Google's move from Universal Analytics to Google Analytics 4, the names of some metrics have changed. What was once called a "Pageview" is now simply a "View." A view is counted every time a user sees a page on your website or a screen in your app. Fortunately, finding your most viewed pages is straightforward.

Step-by-Step Guide to the "Pages and screens" Report:

Log in to Google Analytics: Head to your GA4 property.
Navigate to Reports: On the left-hand navigation menu, click on the Reports icon (it looks like a small bar chart).
Go to Engagement: In the Lifecycle collection within the Reports section, open the Engagement dropdown.
Select "Pages and screens": Click on Pages and screens to open the default report.

By default, this report is sorted by the Views metric in descending order, immediately showing you the most visited pages on your site during the selected date range. That’s it! You've found your top pages.

Understanding the Metrics in the "Pages and screens" Report

Just finding the report is only half the battle. To get real value, you need to understand what the columns of data mean. Let's break down the key metrics you’ll see.

Page path and screen class: This is the unique identifier for your page. It’s the part of the URL that comes after your domain name. For example, your "About Us" page would likely appear as /about-us. Your homepage is typically represented by a single /.
Views: This is your most important metric for this exercise. It shows the total number of times each page was viewed. A single user can generate multiple views by visiting the same page more than once.
Users: This metric shows the number of unique users who have viewed each page. This helps you understand your audience's reach. A page with 10,000 views from 9,000 users means it has broad reach, while 10,000 views from 1,000 users means a smaller group of people are returning to it frequently.
Views per user: This is simple math: Views divided by Users. It gives you an average number of times a single user views a specific page. A high number here can indicate a loyal or highly engaged audience for that piece of content.
Average engagement time: This metric replaced 'Average Time on Page' from Universal Analytics. It measures the average time that your webpage was the active tab in a user's browser. This is a far more accurate representation of actual engagement than its predecessor and tells you if people are truly reading or consuming the content on your busiest pages.
Conversions: One of the most powerful columns. If you have conversion events set up (like purchase, form_submission, or generate_lead), this column shows you how many of those conversions occurred on each page. A high-traffic page that also has high conversions is a huge asset. Conversely, a high-traffic page with zero conversions is a major optimization opportunity.

How to Customize the Report for Deeper Insights

The standard report is a great starting point, but the real magic happens when you customize it to answer specific questions about your traffic.

Adjust the Date Range

At the top-right of the report, you can change the date range. Don't just look at the last 28 days. Compare this quarter to the last quarter to see which new content is gaining traction, or look at 'year-to-date' to get a big-picture view of your content cornerstones.

Add a Secondary Dimension

This is where your analysis gets interesting. By adding a secondary dimension, you can slice your data to understand the "who, where, and how" behind your traffic. To do this, click the small blue "+" icon next to the "Page path and screen class" column header.

Here are a few powerful secondary dimensions to try:

Session source / medium: Shows which channels are driving traffic to your top pages. You might discover that google / organic sends the most traffic to one blog post, while facebook / social is the top driver for another. This is critical for knowing where to promote your content.
Device category: Are users accessing your most popular content on desktop, mobile, or tablet? If a top page gets most of its traffic from mobile, you should double-check that its mobile experience is flawless.
Country: Understand the geographic distribution of your audience for each page. You may find that a specific blog post is surprisingly popular in a country you weren't actively targeting, opening up new market opportunities.

Use Filters to Narrow Your Focus

Have a lot of pages? Use the search/filter box right above the data table to zoom in. For instance, if you want to only see performance for your blog posts, you could search for /blog/. This helps you compare apples to apples instead of mixing blog performance with your product and landing pages.

Go a Step Further with a Custom Exploration Report

While the standard reports are great, sometimes you need a more flexible and permanent view of your data. This is where GA4's "Explore" section comes in. You can build a custom report from scratch that shows exactly what you need to see, and then save it for future use. Here's how to build a simple "Top Content" report.

Navigate to Explore: On the left-hand navigation, click the Explore icon.
Create a "Free form" exploration: At the top of the Explore page, select the Free form template.
Import Dimensions: In the 'Variables' column on the left, click the "+" sign next to 'Dimensions'. Search for and import the following:
- Page path and screen class
- Session source / medium
- Page title
Import Metrics: In the same 'Variables' column, click the "+" sign next to 'Metrics'. Search for and import:
- Views
- Users
- Average engagement time
- Conversions
Build the Report: Now, drag and drop your imported variables into the 'Tab Settings' column.
- Drag 'Page path and screen class' (or 'Page title') into the Rows section.
- Drag 'Views,' 'Users', 'Average engagement time,' and 'Conversions' into the Values section.

Your custom report will appear on the right side of the screen. You can sort by any metric, add filters, and even turn it into different visualizations like a bar chart. Give your exploration a name like "Top Content Performance Report" and it will be saved for you to access anytime, removing the need to rebuild it every time you log in.

Final Thoughts

Finding your most viewed pages in Google Analytics is the foundation of any effective content and SEO strategy. It’s what allows you to move from guessing what works to knowing with certainty, helping you double down on successful topics, optimize key pages for conversions, and ultimately serve your audience better.

Our goal is to make getting these kinds of powerful answers even simpler. Instead of building custom reports in GA4, we designed Graphed to be your personal AI data analyst. You can just ask a question in plain English, like "Show me a list of my top 10 most viewed pages from organic search last month and their conversion rates," and get a live, automated dashboard in seconds - no navigation, clicks, or setups required. This approach lets you get straight to the insights so you can get back to growing your business.