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How to Find Meta Business Portfolio ID

Cody Schneider•

Trying to find your Meta Business Portfolio ID can sometimes feel like a digital scavenger hunt. You know this crucial string of numbers exists, but it's buried in a maze of menus and settings. This guide cuts through the noise and shows you exactly where to find your ID, explains what it is, and clarifies why you need it.

First, What Is a Meta Business Portfolio ID?

Think of your Meta Business Portfolio (formerly known as Facebook Business Manager) as the central command center for all your business assets on Facebook and Instagram. It’s a tool that allows you to manage everything in one place, including:

  • Your Facebook Pages

  • Your Instagram Accounts

  • Your Ad Accounts

  • Product Catalogs

  • Pixels and App Events

The Meta Business Portfolio ID is the unique identification number for this entire command center. Every portfolio has one, and it serves as the master key that identifies your specific business setup within Meta's vast system.

If you've been working with Facebook for a few years, you likely knew this as the "Business Manager ID" or "BMID." Meta recently rebranded Business Manager to "Business Portfolio," but the function of the ID remains exactly the same. So, if a tool or agency asks for your Business Manager ID, your Business Portfolio ID is what they need.

Why You Might Need Your Business Portfolio ID

You’ll rarely need this number for day-to-day social media management, but it's essential for a few crucial tasks. It’s like the VIN on your car - you don’t think about it until you need to register it or get it serviced.

Here are the most common situations where you'll be asked for this ID:

  • Connecting Third-Party Tools: When you connect marketing analytics platforms, schedule an app, or a reporting dashboard, it often needs the Portfolio ID to confirm it’s pulling data from the correct parent account, ensuring access to all the pages and ad accounts within it.

  • Granting Partner or Agency Access: If you hire a marketing agency or bring on a contractor, they will often request "partner access" using your Business Portfolio ID. This is the secure and proper way to grant them permissions without giving them your personal login details.

  • Troubleshooting with Meta Support: If you run into technical issues with your ads, your product catalog, or your page, a Meta support representative will almost always ask for your Business Portfolio ID to locate your account and investigate the problem.

How to Find Your Meta Business Portfolio ID: A Step-by-Step Guide

Getting to your ID only takes a few clicks if you know the path. Let's walk through it.

Step 1: Go to Meta Business Suite

First, make sure you are logged into the Facebook profile that has administrative access to your business portfolio. Then, navigate to https://business.facebook.com/. This link should automatically redirect you to the Meta Business Suite dashboard for the business you manage.

Step 2: Navigate to Business Settings

Once you are in your Business Suite, look for the gear icon labeled "Settings" in the bottom-left corner of the sidebar menu. Click on it. This will take you to the primary settings page for your business.

From here, you may see multiple options. You want to find and click on "Business settings," which often has another gear icon next to it and will open the more advanced, backend settings for your entire portfolio.

Step 3: Go to the 'Business Info' Section

You are now in the backend Business Settings area. In the new navigation menu on the left, scroll all the way down to the bottom. The last option in the menu (usually under "Data Sources" and "Brand Safety") will be "Business Info." Click on it.

Step 4: Locate Your Business Portfolio ID

This is the final step. On the "Business Info" page, you will see the legal name of your business at the top. Directly underneath the business name, you will find your "Meta Business Portfolio ID" followed by a string of numbers. That’s it! You can copy this number and paste it wherever you need it.

A Faster Way: Finding the ID in Your Browser's URL

Once you’re comfortable navigating the Business Suite, there’s an even faster way to find your ID - just look at your browser's address bar.

When you are anywhere within your Business Settings screens, look at the URL. It will typically be structured like this:

https://business.facebook.com/settings/info?business_id=XXXXXXXXXXXXXXXX

That long number after business_id= is your Meta Business Portfolio ID. You can copy it directly from the URL without ever needing to click on the "Business Info" tab. This is a great shortcut for quickly grabbing the ID when you're in a hurry.

Understanding Key Meta IDs: Portfolio vs. Ad Account vs. Page

One of the single most common points of confusion for marketers is grabbing the wrong ID. Meta has several different types of identification numbers, and using the incorrect one will cause integrations to fail and lead to major headaches. It's important to understand the hierarchy.

Let's use an office building analogy:

Meta Business Portfolio ID

The address of the entire office building.

This is the master ID for the whole operation. It represents the container that holds all your different business assets. When an application asks for this, it needs access at the building level to see which "rooms" (pages, ad accounts) are inside.

Meta Ad Account ID

The door number for the accounting department's office.

Each ad account inside your portfolio has its own unique ID. This number is specific to billing, campaigns, ad sets, and ads. You'll find this number in the Ads Manager. If a tool is only meant to analyze your advertising performance, it might ask for this ID specifically.

Facebook Page ID

The sign on the reception desk in the lobby.

This is the public-facing ID for your specific Facebook business page (the one where customers see your posts and send you messages). It is completely separate from your business portfolio and ad accounts. Page analytics tools or social media comment management apps might ask for this ID.

Always double-check which ID you're being asked for. Providing a Page ID when you need a Business Portfolio ID is a common mistake that is simple to avoid.

Common Roadblocks and How to Fix Them

If you're following the steps but still can't find your portfolio ID, you’ve likely run into one of these common speed bumps.

You're Logged Into the Wrong Account

If you manage multiple businesses or a personal page, Meta might have defaulted you into the wrong one. In the top left corner of Business Suite, you should see a dropdown menu with the name of your business. Click it to make sure you have selected the correct Business Portfolio before you start looking for the settings.

You Don't Have Admin Permissions

To view the "Business Info" section and find the Portfolio ID, you must have Admin access. If you have a lower permission level (like Employee), the "Business Info" tab might be hidden or inaccessible to you. If this is the case, you'll need to contact an administrator of the Business Portfolio and ask them to either get the ID for you or upgrade your permissions.

You Are On a Personal Page, Not Inside a Business Portfolio

Many small business owners run their pages directly from their personal Facebook accounts without ever formally creating a Business Portfolio. If the business.facebook.com link just lands you on a simple dashboard without advanced settings, you might not have a portfolio set up. Setting one up is free and highly recommended for better security and asset management.

Final Thoughts

Finding your Meta Business Portfolio ID is straightforward once you know the right clicks through the Business Settings menu or the shortcut of checking the URL. This simple number is the key to connecting powerful third-party tools, collaborating securely with partners, and getting the support you need from Meta.

The reason most people look for this ID is to unite their marketing data, often spending hours downloading CSV files from Facebook Ads and other platforms to manually build reports. When you're ready to automate that entire process, we invite you to check out Graphed. We use integrations like these to connect directly to your data sources, allowing you to ask questions in plain English and instantly get real-time dashboards and reports that show you what's working across all your channels.