How to Find Meta Business ID

Trying to find your Meta Business ID can feel like a scavenger hunt inside a maze. You just need a simple string of numbers to connect an app or talk to support, but it’s buried somewhere in the endless menus of the Business Suite. This guide will show you exactly where to find it in seconds, with clear, step-by-step instructions for the two simplest methods.

What Exactly Is a Meta Business ID?

Your Meta Business ID is a unique numerical code that identifies your entire Meta Business Account (which you might still know as Facebook Business Manager). Think of your Business Account as the main folder for all your company's assets on Meta's platforms. This folder contains your Facebook Pages, Instagram profiles, Ad Accounts, Pixels, product catalogs, and the people who have permission to manage them.

The Business ID is the unique label on that main folder. It’s different from your personal profile ID, your Facebook Page ID, or your Ad Account ID.

Why Do You Need Your Business ID?

You’ll usually be asked for this ID when you’re trying to:

• Integrate with third-party tools: Many eCommerce platforms (like Shopify), analytics software, scheduling apps, and CRMs require your Business ID to connect your assets securely.
• Set up developer access: If you're building a custom integration or an app that leverages Meta's APIs, you'll need the ID for authentication.
• Work with marketing agencies or partners: An agency might request your ID to gain partner-level access to your assets without you having to grant them individual admin permissions.
• Get technical support: When you need to troubleshoot an issue with Meta's support team, providing your Business ID helps them quickly locate your specific account and its assets.

Method 1: The Quickest Way (Check the URL)

If you're logged into your Meta Business Account, this is by far the fastest way to grab your ID without clicking through any menus. You just have to know where to look.

1. Log in to Meta Business Suite: Open your web browser and go to https://business.facebook.com/. Make sure you are logged into the correct personal Facebook profile that has access to the Business Account.
2. Select the Right Business Account: If you manage more than one business, click the dropdown menu in the top-left navigation bar and select the business you need the ID for.
3. Look at the URL in Your Address Bar: This is the key step. Once the page for your business loads, look up at the web address in your browser. It will look something like this:

https://business.facebook.com/latest/home?asset_id=[some_numbers]&amp,business_id=<YOUR_BUSINESS_ID>

The long string of numbers that comes directly after business_id= is exactly what you’re looking for. It's usually 15 or 16 digits long. You can just copy this number and paste it wherever you need it.

If you don’t immediately see the business_id parameter in the URL, try navigating to the main settings page by clicking the gear icon for "Settings" in the bottom-left menu. This will almost always force the correct business ID to appear in the URL.

Method 2: The "Official" Way in Your Business Settings

If the URL trick doesn’t work or you’d just prefer to navigate through the official settings menu, this method is just as reliable. It takes a few more clicks, but the ID is clearly labeled for you to find.

1. Go to Your Business Settings: While logged into Meta Business Suite, click on the “Settings” gear icon at the bottom of the left-hand navigation menu.
2. Navigate to Business Info: This will open the main settings panel. In the left-hand menu of the settings screen, scroll all the way to the bottom and click on “Business info.”
3. Find Your Business ID: On the Business Info page, your brand’s details will be displayed. Right below your business's legal name, you will see a field labeled “Meta Business ID” (or sometimes still “Business Manager ID”). The number next to it is your ID.

Meta often includes a convenient one-click copy icon next to the ID, making it easy to grab without any highlighting mishaps.

What If You Manage Multiple Business Accounts?

Many marketers, agencies, and consultants have access to several business accounts. Following the steps above for the wrong account is a common mistake that leads to integration errors. Before you grab an ID, always confirm you’re in the correct workspace.

In the Meta Business Suite, the top of the left-hand sidebar shows the currently selected business account. If it’s not the right one:

1. Click the dropdown arrow next to the business name.
2. A list of all the business accounts you have access to will appear.
3. Select the correct one from the list.
4. Once the page reloads for the new business, you can proceed with either method above to find its unique Business ID.

Taking a few seconds to double-check this step can save you hours of troubleshooting later.

Quick Guide: Business ID vs. Ad Account ID vs. Page ID

It's easy to get these different IDs confused, especially since third-party apps don't always specify clearly which one they need. Submitting the wrong one will cause the integration to fail. Here’s a simple breakdown:

Meta Business ID

• What it is: The ID for your entire business portfolio. It’s the highest-level container.
• What it does: Identifies your organization as a whole, which contains all your assets like pages and ad accounts.
• When you need it: For high-level integrations, connecting to partner systems, and API access at an organizational level.

Ad Account ID

• What it is: The ID for a specific advertising account.
• What it does: Identifies the bucket of money and campaign history for your ads. You'll find this within the Ads Manager.
• When you need it: When connecting tools that specifically pull advertising data, analyze spend, or manage campaigns (e.g., reporting tools or ad optimization software).

Page ID

• What it is: The ID for a specific Facebook business page.
• What it does: Identifies your company's public-facing profile timeline on Facebook.
• When you need it: When connecting social media management tools for posting content, managing comments, or pulling page-specific engagement metrics.

Always double-check what an app is asking for. If it says "Business ID," "Meta Business Account ID," or "Business Manager ID," it wants the number you found with the methods in this guide. If it asks for an "Ad Account ID" or "Page ID," you'll need to grab those different numbers from their respective dashboards.

Final Thoughts

Once you know exactly where to look, finding your Meta Business ID goes from a frustrating mystery to a 30-second task. You can quickly use the URL method for a fast lookup or navigate to the "Business Info" section for the official location. Knowing this helps you smoothly connect new tools and resolve support issues without any hassle.

Once you have a business ID for services like Meta Ads, you’re ready to start pulling performance data into a dashboard. Of course, the real challenge is combining that data from your other platforms to get a complete story. We built Graphed to remove this friction by unifying your sales and marketing data automatically. Simply connect sources like Meta Ads and Shopify, then ask our AI in plain English to build real-time reports. It’s the easiest way to see what's really going on, without ever having to wrestle a spreadsheet again.