How to Find Instagram Ad Account ID

Trying to find your Instagram Ad Account ID can feel like a hunt for a hidden file you swear you saw just a minute ago. Whether you need it for a third-party reporting tool, an agency partner, or a support ticket, locating this simple string of numbers can be surprisingly non-obvious. This guide will show you exactly where to find it in seconds, walking you through the main Meta Business Suite method and pointing out a few quick-fix solutions for common roadblocks.

What Is an Instagram Ad Account ID and Why Do You Need It?

An Instagram Ad Account ID is a unique number connected to all of your advertising activity on Meta's platforms, which includes both Instagram and Facebook. Even if you only advertise on Instagram, your ads are managed through a Meta Ad Account. Think of it as your advertising’s social security number - it specifically identifies your activities, billing, performance, and permission settings.

You’ll typically need this ID for a few common reasons:

• Connecting Third-Party Apps: Most data analysis, reporting, and campaign management tools require your Ad Account ID to pull in your performance data.
• Granting Access: If you're working with a marketing agency, contractor, or a new team member, they'll need your ID so you can grant them access to manage campaigns or view performance reports.
• Getting Support: When troubleshooting issues with Meta’s support team, providing your Ad Account ID ensures they are looking at the correct account and can resolve your problem more quickly.

A quick point of clarification: because Instagram ads are run through the Meta (formerly Facebook) ecosystem, the terms "Instagram Ad Account ID" and "Facebook Ad Account ID" are often used interchangeably. They refer to the same thing, and you'll find it within your Meta business tools, not in the Instagram app itself (with one small exception we'll cover later).

How to Find Your Instagram Ad Account ID (The Main Method)

The fastest and most reliable place to find your ad account ID is inside the Meta Ads Manager. This is the central hub where all campaigns are created and reviewed, making it the most direct source of truth for your account details.

Step 1: Go to Meta Ads Manager

Open your browser and navigate to the Meta Ads Manager. You can usually get there directly by visiting https://business.facebook.com/adsmanager or https://adsmanager.facebook.com. Make sure you are logged into the correct Facebook profile associated with your business account. You’ll be taken directly to the campaign management dashboard, which might look complex at first, but your ID is hiding in plain sight.

Step 2: Look at the URL in Your Browser

The single quickest way to find your ID is right in your browser's address bar. Once Ads Manager has loaded, look at the URL. It will look something like this:

https://business.facebook.com/adsmanager/manage/campaigns?act=1234567890123456&...

The string of numbers that comes directly after act= is your Ad Account ID. In the example above, the ID is "1234567890123456". Just copy this number, and you’re done! Keep this number somewhere safe like a password manager or team documentation for future use.

Step 3: Check the Dropdown Menu (If You Manage Multiple Accounts)

If you work at an agency or manage ads for several businesses, you'll need to make sure you have the ID for the correct account. Another great place to find the ID is in the account dropdown menu on the upper-left of your screen.

Just below the Meta Business Suite logo, you’ll see the name of the ad account you're currently viewing. Click on that name. A dropdown menu will appear listing all the ad accounts you have access to. Next to each account's name, you will see its unique ID clearly displayed. This menu not only confirms the ID but also lets you easily switch between different ad accounts.

Locating Your ID Directly From the Instagram App

What if you primarily run ads by tapping the "Boost Post" button directly in the Instagram app? While Meta Ads Manager is the primary tool for campaign management, you can still find your Ad Account information directly from your phone. This is useful for a quick check or if you rarely log into the desktop Business Suite.

1. Go to Your Professional Dashboard: Open your Instagram profile and tap the "Professional Dashboard" button located below your bio.
2. Access Your Business Settings: On the Professional Dashboard screen, tap the gear icon in the top-right corner to open your settings.
3. Find Your Ad Payments: From the settings menu, select "Business," then tap "Ad Payments."
4. View Payment Methods: Here, you'll see a record of your ad spending and the payment methods used. Tap "Payment Methods" one more time. The name and unique ID number of the ad account linked to your payments will be displayed at the top of the screen. This is the same ID you'd find in Ads Manager.

Managing Multiple Ad Accounts: Which ID Is the Right One?

For agencies, freelancers, and marketers juggling multiple clients or brands, finding the right ID is just as important as finding any ID. A common mistake is providing the ID for a personal ad account instead of the business-specific one where actual campaigns are running. Here’s how to avoid mix-ups.

Verify the Active Account

The Ads Manager dropdown menu is your best friend here. Always check both the account name and the ID to ensure you're referencing the right one. If your active campaigns for Client A are running in the "Client A Media" account, that’s the ID you need - not the default account that Meta may have created under your personal name.

Tips for Keeping Accounts Organized

A little bit of administrative hygiene can save you a lot of future headaches. If you have admin access, consider doing the following:

• Use Clear Naming Conventions: In Meta Business Settings (under "Ad Accounts"), take a moment to rename each account to something clear and recognizable, like "[Your Company's Name] - Ad Account" or "[Client Name] Ad Account." This eliminates confusion when viewing a long list of accounts.
• Check Recent Activity: If you’re truly unsure which account is being used for your Instagram promotions, navigate to the campaigns tab in Ads Manager. Filter by date to find your active or recent ads. Whichever account they are listed under is the active one you're looking for.
• Audit Your Billing Section: Revenue never lies. Go to the Billing section of Ads Manager. You can see a history of all charges linked to each ad account. The one with the recent charges for your Instagram campaigns is the correct one.

Common Problems & Troubleshooting

Sometimes things don't go as planned. Here are answers to a few common snags you might hit along the way.

"I can't see the ad account I'm supposed to be working on."

This is almost always a permissions issue. If you’re supposed to have access to a client’s or your company’s ad account and can’t see it in Ads Manager, you probably haven't been granted the necessary role. You need to be assigned as an "Advertiser" or "Admin" on that specific ad account. Ask the Business Manager administrator for that account to add you via Business Settings > Users > People.

"Why does my ad account say 'Personal'?"

Every Facebook user profile technically has a "personal" ad account tied to it by default. For professional business use, you should almost never use this personal account. Best practice is always to run campaigns through a dedicated account created under Meta Business Manager. This keeps your personal and business activities separate and gives you more robust options for permissions, billing, and asset sharing.

"How do I create a new ad account?"

If you've been using your personal account or need to create a new one for a project, go to your Meta Business Settings. Navigate to Accounts > Ad Accounts and click the blue "Add" button. Select "Create a new ad account," follow the on-screen prompts, and be sure to add yourself as an admin and connect a payment method to activate it.

Final Thoughts

Finding your Instagram Ad Account ID is straightforward once you know that it lives within the more extensive Meta Ads Manager ecosystem. Whether you copy it from the browser URL or grab it from the account dropdown menu, you now have the numeric key needed to connect reporting apps, grant partner access, and better manage your advertising performance.

Constantly hunting for IDs to connect different marketing platforms is a common time-sink just to get your reporting off the ground. At https://www.graphed.com/register, our goal is to eliminate that friction completely. Instead of battling integrations or manually copy-pasting numbers, we help you connect to your Instagram & Facebook Ads account in just a few clicks. We then instantly pull your data into real-time, automated dashboards so you can spend less time searching for settings and more time acting on insights.