How to Find Deleted Posts on Meta Business Suite
It’s a feeling that every social media manager knows: the sudden dip in your stomach when you realize a post has vanished. Whether it was deleted by accident or a team member removed it without warning, that moment of panic is real. But before you assume it's gone forever, there's good news. This article will show you exactly how to find and restore deleted posts in Meta Business Suite and what to do if you can't.
What Really Happens When You Delete a Post on Meta?
First, take a deep breath. When you delete a post from your Facebook Page or Instagram profile through Meta Business Suite, it isn’t immediately erased from existence. Meta moves it to a temporary holding area, much like the Trash or Recycling Bin on your computer. This gives you a grace period to change your mind and recover the content.
The catch? This window is limited.
Generally, you have 30 days to restore a deleted post. After this period, the post is permanently deleted from Meta's servers, along with all its associated likes, comments, and shares. For Instagram Stories, this window is even shorter - just 24 hours.
How to Find and Restore Deleted Posts: A Step-by-Step Guide
Finding the folder for deleted items isn't always intuitive, as its location can shift with UI updates. Here’s the most common and current path to locating and recovering your content within Meta Business Suite on a desktop.
Step 1: Navigate to the Content Tab
Log in to your Meta Business Suite account. On the left-hand navigation panel, look for and click on the "Content" tab. This is your central hub for everything you've published, scheduled, or saved as a draft across Facebook and Instagram.
Step 2: Access the Trash Folder
This is where things can differ slightly based on your specific layout. The most direct route is often found in the navigation menu underneath the "Content" tab.
In the left-hand sidebar, under the "Content" section, look for a sub-menu.
Click on "Trash." You should see this option listed alongside other content folders like "Scheduled," "Drafts," and "Ads."
If you don't see it there, another common location is within the "Published" posts view.
From the "Content" tab, go to the "Published" posts section.
Look for a filter or a three-dot menu icon (
...) near the search bar. This menu sometimes contains an option to view "Recently Deleted" or "Trash."
Inside the Trash folder, you'll find a collection of all the posts, Stories, and Reels you’ve deleted in the last 30 days (or 24 hours for unpublished Stories).
Step 3: Select and Restore Your Post
Once you're in the Trash folder, you’ll see thumbnails of your deleted content. Each item will have a countdown timer showing how many days are left until it’s permanently deleted.
Find the post you want to bring back and tick the checkbox next to it. You can select multiple posts at once.
With the post(s) selected, a blue "Restore" button will appear at the top right of the content list.
Click "Restore." A pop-up will ask you to confirm your decision. Confirm it, and the post will be recovered.
Step 4: Confirm the Post is Back
Where does a restored post go? It returns to where it was before being deleted.
If it was a published post, it will reappear on your feed or timeline in its original position, with its engagement stats (likes, comments, etc.) intact.
If it was a draft, it will return to your drafts folder.
If it was a scheduled post, it will go back into your content calendar queue.
It may take a few moments to reappear, so don't worry if you don't see it instantly. Refresh the page after a minute, and you should find it safe and sound.
The Post is Gone for Good... Now What?
If more than 30 days have passed or you can't find the post in the Trash, it is likely gone from Meta's system permanently. This is frustrating, but you aren't completely out of options. You may not be able to recover the post itself, but you can often recreate it by finding the original assets.
1. Check Your Local Files and Cloud Storage
The visual element is the hardest part to replace. Chances are, the original photo or video is still saved somewhere. Hunt through your:
Computer's "Downloads" or "Pictures" folders. This seems obvious, but it's the most common place to find original files.
Cloud storage like Google Drive, Dropbox, or OneDrive. If you work with a team, check shared folders.
Graphic design tools like Canva or Figma. Your project file is likely sitting right where you left it.
2. Review Your Content Calendar
If you use a tool to plan your content - like a Google Sheet, Trello board, Asana project, or monday.com - you’ve hit gold. Most content calendars contain all the essential elements of a post:
The final, approved caption and text.
Link to the original media asset in cloud storage.
The exact publication date and time.
Notes on the campaign it was part of.
With this information, recreating and republishing the post takes just a few minutes.
3. Look Through Team Communication Channels
How does your team approve content? If you use Slack, Microsoft Teams, or email, you can often search for keywords from the post copy or the file name of the creative. A team member may have shared a link to a Google Doc with the "final copy" or attached the image for review, giving you what you need to re-publish.
4. Check Page Notifications
This is a long shot, but if notifications for your page's activity are sent to your email, you might have an email summary that includes the text from the post. This won't retrieve the image or video, but it saves you the headache of rewriting the caption from scratch.
How to Prevent Accidental Deletions in the Future
Recovering content is a relief, but avoiding the situation altogether is even better. Adopting a few simple practices can protect you from accidental deletions and strengthen your content workflow.
Use the Drafts Folder Methodically
Instead of creating and publishing posts on the fly, make a habit of saving them as drafts first. This creates a buffer, giving you or a team member a chance to review the content before it goes live. A post sitting in a draft stage is one step further away from being accidentally deleted for good.
Implement Approval Workflows
If you're part of a team, use Meta Business Suite’s tools to configure user roles and permissions. By limiting who can publish and delete content, you reduce the risk of mistakes. You can assign roles where junior team members can create drafts, but only a manager or account admin can approve and publish them.
Maintain an External Content Archive
Your content calendar shouldn't just be for planning, it should also serve as an archive. Create a system - whether it’s in a spreadsheet or a Notion database - that logs every post you publish. Include a final copy of the text, a link to the media asset in your cloud storage, the post's URL after publishing, and key performance metrics. This external backup is your ultimate safety net.
Final Thoughts
Accidentally deleting a post is stressful, but it's often not a disaster. The "Trash" feature in Meta Business Suite provides a 30-day window to quickly restore your hard work with all its social proof intact. When prevention fails, your content calendars and design tools often hold the raw materials needed to bring a lost post back to life.
Recovering content is essential, but understanding its performance is what drives your strategy forward. But when you're manually compiling reports, it's easy to lose motivation. At Graphed , we made this process painless. You simply connect your marketing accounts like Meta, then use plain English to ask for the data you need - for instance, "Show me my top five Instagram Reels from last month based on total views." Our AI gets to work and builds an interactive, real-time dashboard for you in seconds. It allows you to analyze your performance without the busywork, so you can focus on making more of what works.