How to Create a New Page in Meta Business Suite

Creating a new Facebook Page directly within Meta Business Suite sets you up for centralized management from day one. Instead of starting with a personal profile and connecting things later, this method keeps your business assets organized from the very beginning. This guide provides a clear walkthrough of how to create a new Page inside the Business Suite interface.

What is Meta Business Suite? A Quick Refresher

Meta Business Suite is a free, all-in-one platform that lets you manage your Facebook Pages, Instagram accounts, and messaging across both platforms from a single dashboard. Think of it as your command center for all things Meta.

Instead of switching between the Facebook app, Instagram app, and Ads Manager, you can:

• Create and schedule posts and Stories for both Facebook and Instagram.
• View and respond to all your messages and comments in a unified inbox.
• Create and manage ads.
• Analyze performance with built-in insights and reporting tools.

By creating your Page here, it’s automatically integrated into this powerful ecosystem, saving you setup headaches down the road and streamlining your workflow from the get-go.

Before You Begin: What You'll Need

Gathering a few key pieces of information beforehand makes the process much smoother. Here’s a quick checklist of what you should have ready:

• A Meta Account: You need a personal Facebook profile to create and manage a Meta Business Account. This profile acts as the administrator, but your personal information will not be visible on your business Page.
• Your Business Name: The name you want for your new Facebook Page. This should be your official business name or a clear, recognizable variation.
• A Business Category: A category that accurately describes your business (e.g., "Restaurant," "Digital Creator," "Clothing Brand").
• A Short Description: A sentence or two explaining what your business does. You'll use this for your page bio.
• A Profile Picture and Cover Photo (Recommended): Ideally, have your logo for the profile picture and a branded image for the cover photo ready. This helps your page look professional right away.

How to Create a New Facebook Page in Meta Business Suite

Once you have your information ready, follow these steps to create your new page. This process assumes you already have a Meta Business Account set up. If you don't, you'll be prompted to create one when you visit business.facebook.com.

Step 1: Log in to Meta Business Suite

Navigate to business.facebook.com and log in with the personal Facebook profile associated with your business.

Step 2: Go to Settings

On the main Business Suite home screen, look for the navigation menu on the left-hand side. At the very bottom, you’ll see a gear icon labeled "Settings." Click on it.

Step 3: Navigate to Your Business Assets

Once you’re in the Settings menu, you'll see another navigation column on the left. Find and click on "Business assets." This is where all of your Pages, Instagram accounts, ad accounts, and other business properties are housed.

Step 4: Click the "Add Assets" Button

At the top of the Business assets screen, you’ll see a prominent blue button labeled "Add assets." Click this button to open a dropdown menu of different assets you can add to your business portfolio.

Step 5: Select "Facebook Page"

From the dropdown menu, choose the very first option: "Facebook Page." This will present you with three choices:

• Create a new Facebook Page: This is the option we want. It lets you build a new page from scratch.
• Claim an existing Facebook Page: Use this if you already created a page through your personal profile and now want to officially bring it under the ownership of your Business Account.
• Request to share a Facebook Page: Use this if you are an agency or contractor who needs access to manage a client's page without owning it.

Select "Create a new Facebook Page" to proceed.

Step 6: Enter Your New Page's Information

A new window will appear, prompting you to fill in the core details about your page. This is where the information you prepared earlier comes in handy.

Choose Your Page Name

Enter the name of your business. Keep it simple and recognizable. Avoid adding extra keywords or taglines here - the name should be clean and professional. Your business name alone is best.

Select a Category

Start typing what your business does into the category field. Facebook will suggest relevant categories. Choose the one that fits best. This is important because it helps users understand your business at a glance and helps Facebook show your Page to relevant audiences. For example, if you're a local bakery, "Bakery" is a better and more specific choice than the broader "Food & Beverage."

Write Your Description (Bio)

Add a brief description (a few sentences at most) that clearly explains what you do, who you serve, and what makes you unique. This bio appears publicly on your page, so make it welcoming and informative.

After filling in all three fields, click the "Create Page" button. That's it! Your page has been created and is now listed under your business assets.

Step 7: Customize Your New Page

Your page now exists, but it's just a blank slate. To make it look professional and presentable to visitors, you’ll want to flesh it out a bit more.

1. Add Profile and Cover Photos: Your new page will have generic placeholder images. You should immediately upload your logo as the profile picture and a high-quality cover photo that represents your brand. The profile picture should be at least 170x170 pixels, and the cover photo should be at least 851x315 pixels for best results on desktop and mobile.
2. Set an Action Button: Click the "+ Add a button" option below your cover photo. This call-to-action (CTA) button guides visitors on what to do next. You can choose options like "Shop Now," "Book Now," "Contact Us," "Sign Up," or "View Website."
3. Complete the 'About' Section: Add essential information like your website URL, contact information (email/phone), physical address and business hours (if applicable), and any other relevant details. A fully completed 'About' section not only helps customers but also improves your page's discoverability in Facebook search.

Connecting Your New Page to Other Assets

One of the biggest advantages of Business Suite is linking your Facebook and Instagram accounts. With your new Page created, connecting your Instagram profile is the next logical step.

1. Navigate back to Settings -> Business assets.
2. Click the blue "Add assets" button again.
3. This time, select "Instagram account."
4. You’ll be prompted to log in to the Instagram account you want to connect. Follow the on-screen instructions.

Once connected, you can manage both your Facebook Page and Instagram account from the same Business Suite dashboard - scheduling posts, answering messages, and running ads across both platforms seamlessly.

Troubleshooting Common Issues

Even with a straightforward process, you might hit a snag. Here are a few common issues and how to resolve them:

• You don't see the "Add assets" button. This usually means you don’t have full admin privileges for the Business Account. Contact the person who set up the Business Account and ask them to grant you "full control" admin access.
• Your Page name got rejected. Facebook has naming policies to prevent spam and impersonation. Your name might be rejected if it includes terms like "Facebook," uses excessive capitalization, special characters, or violates community standards. Choose your official business name or a reasonable variation.
• You created the Page, but it's not showing up. Try refreshing your browser or logging out and back into Business Suite. Sometimes there's a slight delay as things sync up. If it's still missing, double-check that you created it under the correct Business Account if you have access to more than one.

Final Thoughts

Creating your Facebook Page within Meta Business Suite from the start is the most efficient way to establish your online presence. It correctly assigns ownership, centralizes your management tools immediately, and saves you the hassle of migrating and connecting assets later.

As your new page starts gathering data from posts, ads, and follower interactions, you'll need an easy way to see what's actually working. Instead of getting lost in platform-specific analytics, we built Graphed to unify all your marketing and sales data in one place. You can connect your Facebook Ads, Google Analytics, Shopify, and other sources, then simply ask in plain English for the exact report you need - like, "Compare my Facebook ad spend to Shopify revenue this month," - and Graphed builds a real-time dashboard for you in seconds.