How to Connect Pipedrive to Looker Studio

You want to build powerful, custom sales dashboards using your Pipedrive data, and Looker Studio is the perfect tool for the job. While Pipedrive's built-in reporting is great for quick check-ins, Looker Studio lets you visualize your sales pipeline, track team performance, and blend sales data with marketing metrics in any way you can imagine. This article walks you through the different ways to connect Pipedrive to Looker Studio, from the easiest plug-and-play methods to a few more manual workarounds.

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Why Connect Pipedrive to Looker Studio in the First Place?

If Pipedrive already has dashboards, why go through the trouble of connecting it to another tool? There are a few key advantages:

• Complete Customization: In Looker Studio, you have total creative freedom. You can build reports with any layout, branding, chart type, or metric you need. You aren't limited to the pre-built widgets available inside Pipedrive.
• Blended Data Sources: This is the biggest benefit. A Pipedrive dashboard only shows you Pipedrive data. A Looker Studio dashboard can combine that sales data with information from Google Analytics, Google Ads, Facebook Ads, Shopify, and dozens of other platforms. This allows you to see the entire customer journey, from ad click to closed deal, all in one place.
• Advanced Filtering and Controls: Looker Studio reports are interactive. You can add date range controls, drop-down filters for sales reps or lead sources, and optional metrics that allow your team to explore the data for themselves without needing to log in to Pipedrive.
• Easy Sharing and Embedding: You can securely share your dashboards with anyone via a simple link, embed them in your company intranet, or schedule automated PDF deliveries to stakeholders' inboxes.

The Connection Challenge: No Native Connector

When you start to build a report in Looker Studio, you'll see a long list of "Google Connectors" for products like Google Analytics, Google Sheets, and Google Ads. Because Pipedrive isn't a Google product, there is no free, official, ready-to-use connector available.

This means you need a middleman to get Pipedrive data into your dashboard. Luckily, you have several reliable ways to do this, each with its own advantages and disadvantages.

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Method 1: Using a Third-Party Partner Connector (The Easy Way)

The most popular, reliable, and straightforward way to get Pipedrive data into Looker Studio is by using a third-party data connector. These are paid services that specialize in building and maintaining data pipelines between popular apps. They handle all the technical complexity for you.

Think of them as a bridge. You simply authorize the connector service to access your Pipedrive data, and it exposes that data directly inside Looker Studio, ready for you to use in your reports. Popular connectors for Pipedrive include Supermetrics, Power My Analytics, and Windsor.ai.

How to Set It Up:

While the exact steps vary slightly between providers, the general process is very similar and remarkably simple:

1. Choose and Subscribe to a Connector: First, you'll need to visit the website of a connector provider and purchase a subscription that includes a Pipedrive to Looker Studio license.
2. Open Looker Studio: Go to lookerstudio.google.com and click the "Create" button, then select "Data Source".
3. Find Your Connector: In the data source gallery, use the search bar to find the third-party connector you subscribed to (e.g., search for "Supermetrics"). A handful of Pipedrive-specific connectors will appear in the Partner Connectors section.
4. Authorize Access: Looker Studio will prompt you to authorize the connector to be used with your Google account. Click "Authorize". You'll then be redirected to authorize access with your Pipedrive account by logging in. This gives the tool permission to pull your data.
5. Configure Your Data Source: Now, you'll choose the specific data you want to pull. Most connectors will let you select from various Pipedrive data sets, such as Deals, Pipelines, Activities, Leads, and Products. You may have options to select a specific pipeline or pre-filter for certain data.
6. Connect Your Data: Once you've configured your settings, click the "Connect" button in the upper right. You'll see a complete list of all the fields available from Pipedrive (like Deal Value, Deal Status, Owner Name, Creation Date, etc.).
7. Create Your Report: Click "Create Report" to start building your dashboard with your live Pipedrive data!

Pros and Cons of This Method

• Pros:
• Cons:

For most businesses that take reporting seriously, the cost of a third-party connector is well worth the time saved and the reliability it offers.

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Method 2: Exporting to Google Sheets (The Free but Manual Way)

If you're on a tight budget or just need a one-off report, you can use Google Sheets as a free intermediary between Pipedrive and Looker Studio. This process involves manually exporting your data from Pipedrive into a CSV file and then importing that file into a Google Sheet.

How to Set It Up:

1. Export Data from Pipedrive: Log in to your Pipedrive account. Navigate to the data you want to analyze, such as the "Deals" or "Activities" list view. Use Pipedrive’s filters to narrow down the data if necessary. Click the "..." icon (more options) in the top-right corner and select "Export list..." Choose the CSV format and export the file.
2. Import the CSV into Google Sheets: Open a new Google Sheet. Go to File > Import > Upload and select the CSV file you just downloaded. It’s usually best to choose "Replace spreadsheet" to avoid creating extra tabs.
3. Clean Your Data (If Needed): Glance over your spreadsheet. Make sure your dates are formatted as dates, currency fields as numbers, and so on. Google Sheets is usually good at guessing, but it's worth double-checking.
4. Connect Google Sheets to Looker Studio: Go to Looker Studio and create a new Data Source. Select the "Google Sheets" connector. Find the spreadsheet you just created, select the correct worksheet (usually Sheet1), and make sure "Use first row as headers" is checked.
5. Check Data Types: In the field list that appears, Looker Studio will assign a data type (e.g., Number, Text, Date) to each column. Verify that these are correct. An incorrect type can cause charts to break down the line. For example, make sure "Deal Value" is a Number/Currency and "Created Date" is a Date & Time.
6. Create Your Report: Click "Create Report" to start building.

Pros and Cons of This Method

• Pros:
• Cons:

Method 3: Data Warehouse + ELT Tool (The Powerful & Advanced Way)

For larger companies with heavy data needs or existing data infrastructure, the most robust solution is to use a data warehouse. This approach involves using an ELT (Extract, Load, Transform) tool like Fivetran or Stitch to pull data from Pipedrive (and all your other tools) and load it into a central cloud data warehouse like Google BigQuery.

From there, you can connect Looker Studio directly to BigQuery, which is built to handle massive datasets with incredible speed.

This method is highly powerful and is the standard for mature data teams, but it is also the most complex and expensive. It requires technical expertise to set up and manage both the ELT tool and the data warehouse. For most marketing and sales teams, this is overkill.

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What Your Pipedrive Dashboard in Looker Studio Can Include

Once you are connected, what should you actually build? Here are a few ideas to get you started:

• High-Level KPI Scorecards Place these at the top for an at-a-glance view of performance. Track key metrics like "New Deals Created this Month," "Deals Won Value," "Average Deal Size," "Sales Cycle Length," and "Win Rate."
• Pipeline Health & Velocity A funnel chart or horizontal bar chart showing the number of deals currently in each stage of your pipeline. You can add a second chart showing the average time deals spend in each stage to identify bottlenecks in your sales process.
• Sales Team Leaderboard A simple table or bar chart showing performance by sales rep. Track metrics like "Won Deal Value," "Activities Logged" (calls, emails, meetings), and "Conversion Rate" for each team member to foster friendly competition and identify who might need coaching.
• Lead Source Analysis By blending Pipedrive data with marketing data (like from Google Analytics), you can create a powerful table that shows the path from marketing touchpoint to revenue. For example, show "Won Deals" and "Total Value" broken down by "Source / Medium" to see if your Organic Search or Google Ads campaigns are driving the most valuable customers.

Final Thoughts

Connecting Pipedrive to Looker Studio opens up a new world of reporting, allowing you to move beyond basic dashboards and build a truly comprehensive view of your sales performance. Whether you use a paid third-party connector for ease and reliability or a manual Google Sheets workaround for a quick, free solution, you're empowered to visualize your data exactly how you need to.

While these methods get the job done, we believe getting insights shouldn't require complex setups or manual data wrangling. At Graphed we simplify this entire process by connecting to all your data sources, including Pipedrive, and letting you build the dashboards you need using simple, natural language. Instead of figuring out connectors or exporting CSV files, you can just ask, "Show me a chart of won deals by rep this quarter," and we build it for you in real-time, instantly.