How to Check Page Traffic on Google Analytics

Knowing which pages on your website get the most traffic is a fundamental skill for making smart business decisions. It's how you find your best-performing blog posts, figure out which service pages resonate with customers, and spot under-the-radar content that's quietly driving results. This guide will walk you through exactly how to check page traffic in Google Analytics 4, understand the key metrics, and get ideas for how to use that data to grow.

Why Checking Individual Page Traffic Matters

Diving into your page-level data gives you a microscope to see what's working and what isn't. Instead of just looking at your overall site traffic, you can answer critical questions that directly impact your strategy:

Which content is most popular? Identifying your most-viewed pages helps you understand your audience's interests so you can create more content they love.
Which pages drive conversions? You can see which blog posts, landing pages, or feature pages lead to sign-ups, purchases, or other valuable actions.
Where are users dropping off? By finding pages with high traffic but very low engagement time, you can spot content that might need an update or a better user experience.
Is our SEO strategy working? You can drill down to see which pages are getting the most traffic from organic search, confirming that your optimization efforts are paying off.

At its core, analyzing page traffic moves you from guessing what your audience wants to know what they want based on their behavior.

The Easiest Way: The 'Pages and Screens' Standard Report in GA4

For a quick and comprehensive overview of your page traffic, Google Analytics has a built-in report that's perfect for the job. It's easy to find and gives you 90% of what you'll need for day-to-day analysis.

Step-by-Step Guide to Finding the Report

Google Analytics 4 can feel a bit intimidating at first, but grabbing this report is straightforward once you know where to click.

Log into your Google Analytics account.
Using the left-hand navigation menu, click on Reports (it looks like a little bar chart icon).
Once the Reports section opens, look for the Life cycle collection and click on Engagement.
Finally, in the drop-down menu under Engagement, select Pages and screens.

You're there! You should now see a table listing your website's most popular pages, ranked by the number of views.

Understanding the Key Metrics in the 'Pages and Screens' Report

The report table contains several columns by default. Here's what a few of the most important ones mean in plain English:

Page title and screen class: This shows the title tag of your page as it appears in the browser tab. This is your primary way of identifying a page.
Views: This is the total number of times a page was viewed. If a user visited a page, left, and came back later, that counts as two views. This is the primary metric for measuring popularity.
Users: This is the count of unique users who viewed a page. If one person views a page ten times, they still only count as one user. It helps you understand your audience size for a particular piece of content.
Views per user: This simple ratio (Views / Users) tells you how frequently people return to a specific page. A high number here might indicate it's a valuable resource people bookmark.
Average engagement time: This is a key metric in GA4. It measures the average time your page was in the foreground of a user's browser. This is a much better indicator of genuine engagement than the old "time on page" or "bounce rate" metrics from Universal Analytics. Pages with high engagement are ones that hold a user's attention.
Conversions: If you've set up conversion events (like a 'sign_up' or 'purchase' event), this column shows you how many times each page was part of a session that led to a conversion. This is pure gold for figuring out which content actually drives business results.

Pro Tips for Using the Report

Once you're in the report, here are a few simple maneuvers to get the exact data you're looking for:

1. Change the Date Range

The default date range is usually the last 28 days. You can easily change this to "Last 90 days," "Last 7 days," or a custom range by clicking the date selector in the top-right corner.

2. Find a Specific Page

If you have thousands of pages, scrolling is a waste of time. Use the search bar directly above the data table to look for a specific page. You can search by page title or any part of the URL (e.g., just type "pricing" to find all your pricing pages).

3. Add a Secondary Dimension

This is where the real insights happen. You can layer on a second piece of information to add more context. Click the small blue "+" icon next to the "Page title and screen class" column header to add a secondary dimension.

Here are a few powerfully simple examples:

To see where traffic came from: Add Session source / medium. This will break down each page's traffic by channel (e.g., google / organic, facebook.com / referral, or direct / (none)).
To see traffic by location: Add Country to see which countries are driving traffic to your most important pages.
To analyze by device: Add Device category to see how many people view your pages on desktop, mobile, or tablet.

Advanced Method: Building a Custom Report with 'Explore'

If the standard reports don't cut it, GA4's Explore section gives you a blank canvas to build your own analysis from scratch. It's perfect for complex questions the default reports can't answer.

Let's say you want to build a simple report showing traffic trends just for your blog posts.

From the left-hand navigation, click Explore.
Choose 'Free form' from the template gallery.
You'll now see settings panels for Variables and Tab Settings. It looks a bit complex, but you'll just be using a few of the options.
In the Variables panel, under Dimensions, click the "+" sign. Search for and import Page path and screen class (this gives you the URL path, like /blog/my-post-title).
Next, under Metrics, click the "+" sign. Search for and import Views, Total users, and Average engagement time.
Now, drag your imported Page path... dimension from the Variables panel over to the Rows box in the Tab Settings panel.
Similarly, drag your imported Metrics over to the Values box in the Tab Settings panel. You'll see your custom table populate on the right.
The final trick: To only show blog pages, drag the Page path... dimension into the Filters box at the bottom. Select contains from the dropdown menu and type "/blog/" (or whatever folder your blog posts live in). Then click "Apply."

You've just built a custom, real-time report that exclusively shows traffic for your blog. You can name it, save it, and come back to it anytime.

Putting Your Data into Action: What to Look For

Finding the data is only half the battle. The goal is to use it to make better decisions. As you look through your page reports, here are a few things to look for:

Find Your Superstar Pages

Sort your report by 'Views' or 'Users'. The pages at the top are your traffic powerhouses. Ask yourself:

What are these pages about?
What format are they in (lists, how-to guides, case studies)?
Can I update them with fresher information or a call-to-action to capitalize on their popularity?
Should I create more content on similar topics?

Spot Optimization Opportunities

Look for pages with high 'Views' but very low 'Average engagement time.' This is a classic signal that your content or page experience is missing the mark. The title and search result promise one thing, but the page doesn't deliver.

Consider improving the readability, adding images or video, or making sure the content directly answers the question the user likely searched for.

Analyze a Page's Conversion Power

Sort your table by 'Conversions'. You might be surprised to find that some of your highest-traffic pages generate very few conversions, while a less popular page is a conversion machine. This helps you identify and promote content that has a real impact on your bottom line. It's often smarter to direct your energy to improving traffic for a high-converting page than a high-traffic page that doesn't contribute to your goals.

Final Thoughts

Measuring your page traffic moves you out of the dark and gives you a clear road map. By using the Pages and screens report or building a custom Exploration in Google Analytics, you can pinpoint your most valuable content, find pages that need work, and understand what your audience truly cares about.

Learning your way around Google Analytics is a valuable skill, but we know it isn't always the fastest. If you find yourself spending more time navigating GA menus than acting on insights, our tool, Graphed, offers a simpler way. We connect directly to your Google Analytics account (and all your other marketing tools), letting you ask questions in plain English. Instead of repeating the clicks above, you can just ask, "Show me my top 10 blog posts this month by engagement time" and get an answer instantly without having to manually build the report. Check it out and create your first dashboard in seconds with Graphed.