How to Check Google Analytics on Wix

Checking your website’s performance is fundamental to understanding what’s working and what isn’t. While Wix provides its own analytics, integrating Google Analytics unlocks a much deeper level of insight into your visitors and their behavior. This guide will walk you through setting up Google Analytics on your Wix site and show you exactly where to look for the most important data.

Why Bother Connecting Google Analytics to Your Wix Site?

You might be wondering if you really need Google Analytics when Wix already offers built-in reports. Wix Analytics is excellent for a quick glance at your traffic, but Google Analytics (GA) provides a more powerful, granular, and customizable view of your audience. Think of Wix Analytics as the dashboard of your car, showing speed and fuel, while Google Analytics is the full diagnostic report from the mechanic.

Here’s what you gain by making the connection:

• Deeper Audience Insights: Go beyond simple visitor counts. GA can show you detailed demographic data like your visitors' age, gender, geographic location, and even their interests. This helps you confirm if you're reaching your target audience or if you need to adjust your strategy.
• Detailed Behavior Tracking: Understand exactly how users navigate your site. You can see the path they take from page to page, how long they spend on each one, and where they tend to leave. This is invaluable for identifying popular content and finding pages that might need improvement.
• Advanced Conversion Tracking: If you're selling products, booking appointments, or trying to get newsletter sign-ups, GA allows you to set up specific goals. You can track exactly which traffic sources and marketing campaigns are driving these valuable actions.
• Marketing Campaign Analysis: See precisely which channels are driving traffic to your Wix site, whether it's organic search from Google, social media posts, email newsletters, or paid ads. This helps you double down on effective channels and reduce spending on ones that aren't performing.

Before You Start: What You'll Need

To ensure a smooth setup process, make sure you have the following ready to go. Tackling these first will save you from hitting any roadblocks later.

• A Custom Domain: You must have a custom domain (e.g., www.yourbrand.com) connected to your Wix site. The marketing integrations feature, which is necessary for this, isn't available for free Wix addresses (e.g., username.wixsite.com/sitename).
• A Premium Wix Plan: Connecting Google Analytics is a premium feature. You’ll need to be on one of Wix’s paid plans to access the Marketing Integrations section.
• A Google Account: You need a standard Google account (like a Gmail address) to create and access your Google Analytics profile. If you have one, you're all set. If not, it only takes a couple of minutes to create one.

Step 1: Get Your Google Analytics 4 Measurement ID

The first part of the process happens within Google Analytics itself. Your goal here is to create a "property" for your Wix site, which will generate a unique tracking ID. This ID is how Google knows which website to associate the data with.

If you have an old "Universal Analytics" property, note that it stopped collecting new data in July 2023. You'll need to create a new Google Analytics 4 property.

For New Users (Creating a Brand New GA4 Account):

1. Navigate to analytics.google.com and sign in with your Google account.
2. Click "Start measuring." You'll be prompted to create an account. Give it a name, like your business name. Click "Next."
3. Now, you'll create a Property. Name it after your website (e.g., "My Wix Store"). Set your reporting time zone and currency. Click "Next."
4. Provide some basic business information. This helps Google tailor your experience. Click "Create."
5. For the next step, "Choose a platform," select Web.
6. Set up your "data stream." This is where you connect your specific website. Enter your Wix site’s URL (e.g., https://www.yourbrand.com) and give the stream a name (e.g., "Wix Website"). Click "Create stream."
7. Google will then display the Stream details. In the top right corner, you'll see a Measurement ID that looks like G-XXXXXXXXXX. Copy this ID! This is what you need for Wix.

For Existing Users (Adding a New GA4 Property to an Existing Account):

1. Sign in to your Google Analytics account.
2. Click the Admin gear icon in the bottom-left corner.
3. In the "Property" column, click "Create Property."
4. Follow steps 3-7 from the "New Users" guide above. You will be prompted to name your property, set up a data stream, and get your Measurement ID.

Once you have your G-XXXXXXXXXX Measurement ID copied, you’re ready to head over to your Wix dashboard.

Step 2: Connect Google Analytics to Your Wix Site

With your Measurement ID in hand, this part is incredibly straightforward. Wix has a dedicated integration that makes this a simple copy-and-paste job.

1. Log in to your Wix Account and go to your site’s Dashboard.
2. From the left-hand navigation menu, select Marketing & SEO.
3. Under "Tools & settings," find and click on Marketing Integrations.
4. You’ll see a list of available tools. Find Google Analytics and click its "Connect" button.
5. A pop-up will appear. In the top right, click Add Google Analytics.
6. Paste the Measurement ID (G-XXXXXXXXXX) you copied from Google Analytics into the provided field.
7. Ensure the checkbox for "IP Anonymization" is checked. This is an important privacy feature that helps with GDPR and other data privacy regulations by not storing visitors' full IP addresses.
8. Click Save.

That’s it! Wix is now officially connected to Google Analytics.

Step 3: Make Sure It's Working Correctly

Before you celebrate, it's wise to verify that the connection is active and data is flowing. While most reports in GA take 24-48 hours to fully populate, the "Realtime" report should show activity a lot sooner.

1. Open a new browser tab or use your phone and navigate to the live version of your Wix website. Click around on a few pages.
2. In your Google Analytics tab, go to Reports > Realtime from the left-hand menu.
3. You should see at least one "user" show up on the map and in the data cards on this page. If you see charts labeled "Users by First user source" and a map showing your location, it means the tag is firing correctly.

If you don't see anything right away, don't panic. Give it a minute or two. Clear your browser cache and try visiting your site again. If data is appearing here, your setup is successful. Now you just need to wait a day or so for Google to process the data and start populating your standard reports.

How to Check Your Key Wix Data in Google Analytics

After letting data collect for a couple of days, you can start digging into the insights. Logging into GA4 for the first time can feel overwhelming, so here’s a guide to the most useful reports for a Wix site owner.

1. The Reports Snapshot: Your Website's Dashboard

Where to find it: Reports > Reports snapshot

This is your home base. It’s a high-level overview of everything happening on your site. You’ll see customizable cards showing total users, where your traffic is coming from, which pages are most popular, and e-commerce revenue if you have a Wix Store. Check this page daily or weekly for a quick health check of your site.

2. Acquisition Reports: Where Are Your Visitors Coming From?

Where to find it: Reports > Acquisition > Traffic acquisition

This is one of the most critical reports. It answers the question: "How did people find my website?" The table breaks down your traffic into channels:

• Organic Search: Visitors who found you through a search engine like Google.
• Direct: People who typed your URL directly into their browser.
• Referral: Visitors who clicked a link from another website.
• Organic Social: People who came from a non-paid link on a social media platform.

Use this report to see if your SEO efforts (Organic Search) or social media strategy (Organic Social) are paying off.

3. Engagement Reports: What Are Visitors Doing on Your Site?

Where to find it: Reports > Engagement > Pages and screens

Once visitors arrive, what do they do? This report shows you your most popular content. It lists every page on your Wix site and metrics like:

• Views: The total number of times the page was viewed.
• Users: The number of unique people who viewed the page.
• Average engagement time: How long, on average, visitors are actively interacting with a page.

This report is perfect for identifying what topics resonate with your audience, helping you decide what kind of content to create next.

4. Demographics Reports: Who Are Your Visitors?

Where to find it: Reports > Demographics > Demographic details

This section helps you build a profile of your typical visitor. You can see data broken down by country, city, age, and gender. Knowing this helps you tailor your content, marketing messages, and product offerings to the people who are actually visiting your site.

Note: To see age, gender, and interest data, you may need to enable Google Signals. You can do this by going to Admin > Data Settings > Data Collection and following the prompts to activate it.

Final Thoughts

By connecting Google Analytics to your Wix site, you move beyond basic visitor numbers and gain actionable intelligence to grow your business or brand. Taking a few minutes to set it up provides you with the data needed to understand your audience, measure your marketing effectiveness, and make informed decisions about your content strategy.

As you get more comfortable, you'll find that managing data across Google Analytics, your various ad platforms, and your CRM can feel like a full-time job. To make this much easier, we built Graphed to be your central hub for all marketing and sales data. You can connect sources like Google Analytics, Shopify, and Facebook Ads in seconds, and then use simple natural language to build dashboards, ask questions, and get insights in real-time, removing the technical hurdles and manual report-pulling.