How to Check Blog Traffic on Google Analytics

Finding your blog traffic in Google Analytics 4 isn't as straightforward as it used to be, but all the data you need is still there - you just have to know where to find it. This guide covers the simplest ways to see which posts are performing best, what metrics actually matter, and how to build a custom report so you can check your blog's health in just a few clicks.

The Quickest Way: The Landing Page Report

The fastest method for checking which blog posts are bringing people to your site is the Landing page report. A landing page is simply the first page a visitor sees when they arrive on your website. Since many visitors discover your content through search engines or social media links, this report is a great reflection of your most popular articles.

Here’s how to find it:

1. Log into your Google Analytics 4 property.
2. From the left-hand navigation menu, click Reports.
3. Under the Life cycle collection, expand the Engagement section.
4. Click on Landing page.

You’ll now see a table of the top landing pages on your website, ranked by the number of sessions. But this list likely includes your homepage, product pages, and other non-blog pages.

How to Filter for Just Your Blog Posts

To narrow this list down to only your blog content, you need to apply a filter. This is easiest if your blog posts share a common URL structure, such as yourwebsite.com/blog/article-name. If they do, follow these steps:

• Just above the report title, click the Add filter button.
• In the builder that appears, set the condition to "Include."
• Select the dimension Page path and screen class.
• Set the Dimension values to contains.
• Enter the unique part of your blog's URL, such as /blog/.
• Click the blue Apply button.

The report will refresh, showing you only the pages that have /blog/ in their URL. Now you have a clear view of your most valuable content - the articles that are actively drawing new visitors to your site.

Tired of Filtering Every Time? Create a Custom Blog Report

Filtering the Landing page report is quick, but doing it every single time you want to check your progress gets old. For a more permanent solution, you can create and save a dedicated blog performance report that will be easily accessible from your main navigation.

Step 1: Start with a Base Report

Begin by navigating to a report that has most of the information you want. The Pages and screens report is a great starting point.

• In the left menu, go to Reports > Engagement > Pages and screens.

Step 2: Customize and Filter the Report

Now, let's tailor this report to show only blog content.

• In the top-right corner of the report, click the pencil icon that says Customize report.
• In the panel that slides out on the right, click on Add filter.
• Set the filter just like before: Include > Page path and screen class > contains > /blog/.
• Click Apply.

Step 3: Save The Report

With the filter in place, it's time to save your work.

• In the top-right, click the blue Save button.
• Select Save as a new report.
• Give your report a memorable name, like "Blog Performance" or "Blog Content Analysis". You can also add a description if you like.
• Click Save.

Step 4: Add Your New Report to the Main Menu (Optional but Recommended)

Your custom report now exists, but it's hidden away in the Library. To make it truly useful, let's add it to your primary navigation menu.

1. From the main menu, click on Library at the very bottom.
2. You'll see different "collections," which are the groups of reports in your menu (like Life cycle and User). Find the collection you want to add your report to - the Engagement section within the Life cycle collection makes sense. Click Edit collection.
3. A new screen will appear. On the right, find the "Blog Performance" report you just created and drag it over to the list on the left, positioning it wherever you like.
4. Click Save, and then choose Save changes to current collection.

That's it! Now, when you go to your Reports tab, you'll see your custom "Blog Performance" report right there in the navigation menu, ready to be viewed anytime without needing to re-apply filters.

Beyond Pageviews: What Blog Metrics Should You Actually Track?

Seeing which posts get the most traffic is a great start, but to truly understand your blog's effectiveness, you need to look at how people are interacting with that content. Here are the key metrics to focus on inside your new blog report.

Users and Views

These are the basics. Users tells you how many unique individuals viewed your blog pages, while Views shows the total number of times the pages were seen (one user can generate multiple views).

Engagement Rate

Engagement rate is one of the most important metrics in GA4. It replaces the old "Bounce Rate" and tells you the percentage of sessions where a user was actively engaged. A session counts as engaged if the user did any of the following:

• Stayed on the page for more than 10 seconds.
• Fired a conversion event.
• Viewed at least two pages.

Instead of just telling you who left, Engagement rate tells you who stuck around. A high engagement rate on a blog post is a strong signal that the content is interesting, relevant, and helpful to the reader.

Conversions and Events

Traffic is only valuable if it leads to meaningful business outcomes. This is where Conversions come in. By setting up events in GA4, you can track when a reader takes a desired action after reading a blog post. Common goals for a blog include:

• Newsletter sign-ups (e.g., tracking a 'generate_lead' event).
• Ebook or guide downloads.
• Clicks on an affiliate link.
• Demo requests or contact form submissions.

You can add the Conversions metric to your custom blog report to see exactly which articles are most effective at driving these business goals. A post might not have the most pageviews, but if it has the highest number of conversions, it's one of your most valuable assets.

Answering Deeper Questions About Your Blog's Performance

Once you've mastered the basics, you can start combining reports to get even deeper insights into what's working and why.

Where Is My Blog Traffic Coming From?

Are people finding your content through Google search, social media, or email newsletters? Knowing this tells you which marketing channels are performing best.

1. Go to Reports > Acquisition > Traffic acquisition.
2. This report shows you traffic sources for your entire site. To see which sources are sending traffic to your blog, add a filter for Landing page + query string.
3. Set the filter condition to contain /blog/ and click Apply.

Now, you'll see a channel-by-channel breakdown (Organic Search, Direct, Organic Social, etc.) specifically for sessions that started on one of your blog posts. This helps you answer questions like, "Are my SEO efforts paying off?" or "Which social media platform drives the most readers?"

Which Posts Are Most Effective at Driving Sales?

If you're running an ecommerce business, your blog's ultimate goal is often to encourage product discovery and purchases. To see which posts contribute to revenue, you first need to have ecommerce tracking set up properly in GA4.

Once you do, you can use the Explore section to build a free-form report. Set your rows to be Landing page and your values to be Ecommerce revenue. Apply a filter to only include pages containing /blog/. This will show you exactly how much revenue was generated in sessions that started by a user reading a specific blog article.

Final Thoughts

Understanding your blog traffic in Google Analytics 4 involves more than just a quick look at pageviews. By focusing on reports like Landing page and creating a dedicated view for your content, you can monitor key metrics like engagement rate and conversions to see what’s truly resonating with your audience and driving business results.

While mastering GA4 is powerful, we know that spending hours clicking through menus and trying to connect the dots between platforms isn’t the best use of your time. We built Graphed to solve this by letting you instantly analyze your GA data alongside all your other marketing and sales sources - like Google Ads, Shopify, or Facebook Ads - just by asking questions in plain English. Instead of building manual reports, you can simply ask, "Show me my top 10 blog posts by new users from Google organic search last month," and get a live, automated dashboard in seconds, letting you get back to creating great content.