How to Change Page Name in Meta Business Suite
Changing your Facebook Page name should be a simple task, but digging through Meta Business Suite's menus can feel like searching for a needle in a haystack. If you've been clicking around in circles trying to find the right setting, you're not alone. This guide will walk you through the exact steps to change your page name on both desktop and mobile, explain Meta’s rules, and help you troubleshoot common issues that might block your request.
Why Change Your Facebook Page Name?
Before jumping into the how-to, it’s helpful to understand the common reasons businesses update their page names. Your situation likely falls into one of these categories:
- A Full Rebrand: This is the most common reason. If your business has a new name, your Facebook Page name needs to reflect that to maintain brand consistency.
- Clarification and Specificity: Sometimes a name is too broad. Adding a location ("Oakwood Fine Bakery - Springfield"), a descriptor ("Apex Fitness Solutions - TRX Specialists"), or clarifying language ("The Author Pages of Jane Doe (Official)") can help your audience find you more easily.
- Correcting a Typo: It happens! Maybe you rushed the initial page setup and only later noticed a spelling mistake or formatting error in your business name.
- Simplifying Your Name: Perhaps you started with a long, descriptive name and now want something shorter and more memorable that aligns better with your Instagram handle or domain name.
Whatever your reason, making sure your Facebook Page name accurately reflects your brand is crucial for recognition and credibility.
Before You Start: What You Need to Know
Meta has specific guidelines to prevent misuse, spam, and impersonation. Before you even try to make a change, understand these rules to avoid having your request denied. Getting this right beforehand saves a lot of headaches later.
1. You Must Have the Right Permissions
Not just anyone can change a page's name. You must have an Admin role for the Facebook Page. If you have another role, like Editor, Moderator, or Analyst, the option to change the name will be either hidden or grayed out. If you're managing the page for a client, you'll need them to grant you Admin access first.
2. Understand Meta's Naming Content Policies
Meta will review your requested name to ensure it follows their rules. Your page name cannot include:
- Misleading terms: You can’t pretend to be an official page of a brand, celebrity, or organization if you are not. Using the word "official" is only allowed if the page is truly the authorized presence of that entity.
- Abusive terms or phrases: Any name that violates community standards (hate speech, threats, etc.) will be rejected immediately.
- Improper capitalization: You can't use all caps (except for acronyms) or random capitalization (e.g., "ThE BeSt CoFfEe"). Your name should be grammatically correct.
- Symbols or unnecessary punctuation: Using characters like ™, ®, or excessive exclamation marks isn’t allowed.
- Generic terms: A page name must be specific. You can't name your page "Pizza" or "Travel." It needs to be the name of your specific organization, business, or public figure.
- Variations of "Facebook" or "Meta": You cannot include any variation of Meta-owned brand names in your page name.
3. Be Aware of Time-Based Restrictions
Once you successfully change your page name, you cannot change it again for 60 days. Furthermore, if you've recently requested a change that was denied, you may need to wait a few days before submitting another request. Double-check your new name for typos and accuracy before you hit the "Request Change" button.
How to Change Your Page Name in Meta Business Suite: A Step-by-Step Guide
The process is straightforward, and we’ve outlined the most reliable methods for both desktop and mobile below.
On a Desktop Computer
The Meta Business Suite interface often redirects you to the classic Facebook page settings. Don’t be alarmed if your screen changes - this is a normal part of the process.
- Log in and select your Page: Go to https://business.facebook.com/ and make sure you are logged into the correct profile. In the top-left corner, select the business asset (your Page) that you want to rename from the dropdown menu.
- Navigate to "All tools": In the left-hand navigation menu, look for the hamburger icon (three horizontal lines) labeled "All tools." Click it.
- Find Page Settings: A large menu will appear with multiple options. Under the "Engage" or "Manage" column, look for "Page Settings." Click on it. This will almost always redirect you to a new tab that looks like the classic Facebook interface.
- Edit Your Name: You should now be on the "General Page Settings" screen. The very first option at the top will be "Name." To the right of your current Page name, click the blue "Edit" link.
- Request the Change: The field will become editable. Enter your new desired Page name. Be sure to capitalize it correctly and proofread for any errors. A box will appear explaining the review process and the timeline. Click the blue "Request Change" button.
- Confirm the Request: A pop-up window will confirm what your old name was and what your new name will be. If everything looks correct, click "OK". Meta will now review your request.
On the Meta Business Suite Mobile App
The mobile app streamlines the process slightly, keeping you within the app for a few more steps before potentially redirecting you.
- Open the App and Select Your Page: Launch the Meta Business Suite app on your mobile device. Tap your profile picture icon in the bottom-right corner to open the main menu. Make sure the correct Page is selected at the top.
- Go to Settings: On the main menu screen, tap the "Settings" gear icon, usually located near the top right or within the general menu list.
- Select "Page settings": In the settings menu, scroll until you find and tap on "Page settings."
- Tap "Page Info": You may see an intermediate screen. Tap on "Page Info" or a similar option that allows you to edit general page details.
- Edit the Name: The first editable field should be "Name." Tap on your current page name.
- Enter and Save Your New Name: You can now type your new Page name into the field. Be mindful of capitalization and spelling on the smaller mobile screen. Once you're done, tap "Save" or "Continue." This will trigger Meta’s review and a confirmation box will appear.
Pro Tip: If you're struggling to find the option on one device, try the other. Sometimes the interface on desktop is easier to navigate than mobile, or vice versa, depending on recent updates.
What Happens Next? The Review Process
Submitting your request isn't the final step. Meta needs to approve it. Here's what to expect:
- The Waiting Game: Meta states that reviews can take up to three business days, but it's often much faster. Simple changes, like fixing a typo, can sometimes be approved automatically within minutes. Major rebrands may take longer while they verify the change is legitimate.
- Notifications: You'll receive a notification from Facebook once the decision has been made. You can also check the status in your Page's "Support Inbox."
- Informing Your Audience: Once your name change is approved, Meta will automatically notify your followers that the page name has been updated. This transparency helps prevent confusion and shows your audience that the page they followed is the same one, just with a new name.
Troubleshooting: "Why Can't I Change My Page Name?"
It can be very frustrating to hit a roadblock. If the option is unavailable or your request gets denied, it's almost always for one of these reasons.
1. You Don't Have Admin Privileges
This is the number one cause. Check your Page Roles under Settings. Only an "Admin" has the authority to make this change. Editors, Moderators, and other roles cannot. You will need to ask an existing Admin to either change the name for you or upgrade your permissions.
2. You Recently Changed the Name
Remember the 60-day rule. If someone else on your team rebranded the page last month, you'll be locked out from making another change until the 60-day period is over. The settings page should display a message indicating when you'll be able to change it again.
3. The New Name Violates Policies
If your requested name was denied, review Meta's naming guidelines carefully. Are you using "Official" when you shouldn't be? Is the name too generic? Did you use special characters or odd capitalization? Try submitting a new request that sticks closer to their rules (e.g., changing "AWESOME Marketing!!!!!" to "Awesome Marketing Solutions").
4. The Page Has Restrictions
If your Page has recently violated Community Standards or has active advertising restrictions, Meta may temporarily limit certain functionalities, including the ability to change the name. You'll need to resolve those issues first before you can proceed with the name change.
5. The Option is Missing or Grayed Out (The Glitch)
Sometimes, technology just doesn't cooperate. If you are certain you're an Admin and haven't violated any rules, but the "Edit" button is unclickable, try these steps:
- Log out and log back in.
- Clear your browser's cache and cookies.
- Try an incognito or private browsing window.
- Attempt the process on a different device (switch from desktop to mobile or vice-versa).
If your request is repeatedly denied and you believe it adheres to all policies, your final option is to contact Facebook Support through the Help Center, though responses can be slow.
Final Thoughts
Changing your Facebook Page name in Meta Business Suite is completely manageable once you know the exact steps and understand the rules. By ensuring you have Admin access and following Meta's naming policies, you can successfully update your page to better reflect your brand, correct errors, or align with your marketing goals.
Once your branding is updated, the next challenge is understanding your page's performance across different platforms. We know how time-consuming it is to manually pull numbers from Facebook Ads, Google Analytics, and Shopify just to see what’s working. That's why we created Graphed . We wanted a seamless way to bring all our marketing and sales data into one place and build real-time dashboards with simple conversation - letting our entire team get insights in seconds, not hours.
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