How to Change Facebook Ad Account Name
Changing your Facebook Ad Account name is a quick and easy task that can save you a lot of headaches later. Whether you're an agency managing multiple clients or an in-house marketer keeping different campaigns organized, a clear naming system is essential. This guide will walk you through the exact steps to rename your account and offer some best practices for keeping your ad dashboard clutter-free.
Why Bother Renaming Your Facebook Ad Account?
You might think the name of your ad account is a minor detail, but as your business grows or your client list expands, it becomes surprisingly important. A generic name like "Ad Account 1" can quickly become confusing. Here are a few common reasons you might need to make a change:
Business Rebranding: If your company name, logo, or overall brand identity changes, updating your ad account name is a crucial step to maintain consistency.
Agency Client Management: As an agency, you're juggling multiple ad accounts. A clear naming convention like "[Client Name] - Ad Account" is non-negotiable for telling accounts apart and avoiding costly mistakes like running ads for the wrong client.
Project Organization: You might use different ad accounts for different product lines, business units, or geographical regions. Renaming them accordingly (e.g., "MegaCorp - US Launch" or "Retail Product Line - Ads") makes performance tracking much simpler.
Cleaning Up Old Accounts: You may have inherited an old ad account with a confusing or outdated name. Cleaning house and assigning clear, current names to all assets makes everyone's job easier.
From Personal to Professional: Many entrepreneurs start by using their personal ad account, which is often named after them by default. When you formalize your business and move advertising to a Meta Business Manager, giving the account a proper business name is a professional step.
Essentially, a well-named ad account functions like a clearly labeled folder. It helps you find what you need quickly, reduces the chance of errors, and makes your entire advertising workflow more efficient.
Before You Change Anything: Key Things to Check
The process is straightforward, but there are a few prerequisites and important points to understand before you dive into your Business Settings.
1. Check Your Permissions
You can't just change the name of any ad account you have access to. You must be an "Admin" on the ad account within Meta Business Manager (or Business Suite). If you only have "Employee" or Analyst-level access, the option to edit the name will be grayed out or won't appear. If you need to make the change but don't have the right permission level, you'll have to ask someone who is an admin on the Business Manager to either make the change for you or upgrade your permissions.
2. Your Ad Account ID Stays the Same
Each Facebook Ad Account has a unique, permanent numerical ID. This ID is used for billing, support identification, and in the API. When you change your ad account's name, the ID does not change. The name is just a user-friendly label for your reference, the ID is the true identifier behind the scenes.
3. Your Campaigns and Data Are Safe
Don’t worry — renaming your ad account is a cosmetic change. It will not affect any of your active or past campaigns, ad sets, ads, audiences, pixel data, or performance history. Everything will continue to run exactly as it did before. You’re simply updating the display name to make it easier to identify.
4. Ad Account Name vs. Business Manager Name
It's important to distinguish between your Business Manager name and your Ad Account name. A Business Manager (or Business Portfolio) is the umbrella account that holds all of your assets, including ad accounts, pages, pixels, and people. An ad account is a single asset within that portfolio. This guide is specifically for changing the name of the ad account, not the entire Business Manager.
The Step-by-Step Guide to Renaming Your Facebook Ad Account
Ready to make the switch? Just follow these simple steps. The whole process takes less than a minute.
The best place to do this is inside your Meta Business Settings.
Step 1: Go to Business Settings
Log in to your Facebook account and navigate to Meta Business Settings. The easiest way to get there is by going directly to this URL: https://business.facebook.com/settings.
This will take you to the backend of the Business Manager account that holds all your company’s assets.
Step 2: Find "Ad Accounts"
On the left-hand navigation menu, look for the "Accounts" section. Click on it, and then select "Ad Accounts" from the dropdown list. This will show you a list of all the ad accounts associated with your Business Manager.
Step 3: Choose the Correct Ad Account
In the main window, you will see a list of every ad account you have access to. Click on the one you wish to rename. It will be highlighted in blue, and its details will appear on the right side of the screen.
Step 4: Click the "Edit" Button
With the correct ad account selected, look to the top right of the details panel. You will see an "Edit" button next to the current ad account name. Click it.
Step 5: Enter the New Name
A small pop-up window will appear titled "Edit Ad Account Name." Simply type your desired new name into the "Ad account name" field.
Step 6: Save Your Changes
Click the blue "Save Changes" button. And that’s it! The name will update instantly across your Business Settings and Ads Manager. You can refresh the page to confirm it's been updated.
Troubleshooting: Can't Change Your Ad Account Name?
If you've run into an issue and the "Edit" button is missing or unclickable, it's typically due to one of a few common reasons.
Permission Issues: As mentioned earlier, this is the most frequent culprit. You must be an ad account admin. To check your status, have an admin of the Business Manager go to "Users" > "People," click your name, and see what role you have assigned for that specific ad account.
Personal vs. Business Ad Account: You might be looking at your personal ad account, which is automatically created with your Facebook profile. The name of this account is typically tied to your profile name and cannot be easily changed like a business ad account can. All serious advertisers should be conducting business inside a Meta Business Manager, not their personal ad account.
Temporary Glitches: Sometimes, Meta's platforms just have a momentary hiccup. If you're sure you have admin rights, try clearing your browser's cache and cookies, logging out and back in, or trying a different web browser.
Best Practices for Naming Your Ad Accounts
A little bit of forethought in your naming conventions can save a ton of time and prevent confusion, especially in a team environment.
For Freelancers and Agencies:
Consistency is your best friend when managing multiple client accounts.
Client Name First: Always start with the client's name. This allows accounts to be sorted alphabetically by client.
Use a Separator: Use a dash (-) or a pipe (|) to separate elements visually.
Add a Descriptor: Specify what the account is for if a client has multiple.
Examples: ClientCorp - US Ads or Smith's Bakery | E-commerce Campaigns
For In-House Teams:
If you work for a single company, structure your names around your business organization.
By Region or Country: Useful for international companies. Example: MyBrand - Canada
By Business Unit or Department: For larger corporations with distinct divisions. Example: MyBrand - B2B Division
By Product Line: Helpful for e-commerce brands with diverse catalogs. Example: MyBrand - Footwear
By Funnel Stage: Sometimes businesses create different ad accounts for Tofu/Mofu/Bofu ad campaigns. Example: MyBrand - Retargeting
The goal is to choose a system that makes sense for your specific structure and then apply it consistently to every ad account you manage.
Final Thoughts
Renaming your Facebook ad account is a simple yet high-impact organizational task. By following the steps above and establishing a logical naming system, you create a more efficient and error-proof environment for managing your advertising campaigns.
Of course, keeping your ad accounts neatly named is just the first step. The real challenge is understanding performance across all those accounts and campaigns. To do that without losing hours to spreadsheets, we built Graphed. We connect directly to your Facebook Ads data (along with Google Analytics, Shopify, and more), allowing you to build real-time monitoring dashboards simply by asking for what you want in plain English. Imagine typing "Show me a chart of spend versus purchases for the ClientCorp account this month" and watching the report build itself instantly.