How to Add Multiple Accounts in Google Analytics

Managing data for just one website can be a handful, but what happens when you need to track several? Whether you run a marketing agency with a roster of clients, own a business with multiple web properties, or manage separate personal and professional projects, you’ll need to set up and manage multiple Google Analytics accounts. This tutorial will walk you through exactly how to add and organize multiple accounts, ensuring your data stays clean, secure, and easy to navigate.

Graphed

Still Building Reports Manually?

Watch how growth teams are getting answers in seconds — not days.

Watch the Demo

First, a Quick Look at the Google Analytics Hierarchy

Before creating new accounts, it's helpful to understand how Google Analytics organizes everything. The structure is simple but important, as it determines how your data is segmented and who can access it. Since the launch of Google Analytics 4, the hierarchy looks like this:

• Account: This is the highest level, typically representing a business, an agency, or you as an individual user. An Account is a container for one or more Properties and is where you manage users and permissions.
• Property: A Property represents a single website or application you want to track. Each property has a unique "Measurement ID" (which looks like G-XXXXXXXXXX) that you install on your site to collect data. For example, an e-commerce company might have one Account and two separate Properties - one for their website and another for their mobile app.
• Data Stream: Inside each Property, you set up one or more Data Streams. A Data Stream is simply the source of data flowing into your property. You'll have different streams for your website, your iOS app, and your Android app, all feeding data into one Property for a unified view of user behavior across platforms.

Think of it like a filing cabinet system. The Account is the entire cabinet drawer. Each Property is a major hanging folder inside that drawer, labeled for a specific website. The Data Streams are the documents within each folder, containing the raw information from your web, iOS, and Android sources.

Graphed

Still Building Reports Manually?

Watch how growth teams are getting answers in seconds — not days.

Watch the Demo

When Should You Create a New Account vs. a New Property?

This is an important distinction that trips many people up. The key is to think about ownership and separation.

Create a new Account when:

• You are a marketing agency managing different clients. Each client must have their own separate Account. This keeps their data private and ensures they own their data if they ever decide to part ways. Never put multiple clients under a single Account.
• You run completely separate businesses. If you own a plumbing company and a separate online course business, each should live in its own Account. It keeps finances, user permissions, and legal ownership cleanly separated.
• You manage a personal blog and a business website. Keep your personal projects and your professional ventures in different accounts for clear separation and organization.

In short, if the data shouldn't be accessible by the same group of people or doesn't belong to the same legal entity, create a new Account.

Create a new Property (within an existing account) when:

• You have multiple websites under one business umbrella. For example, a company might have its main corporate site (MyCompany.com) and a separate blog (blog.MyCompany.com). These can both be Properties within the main "MyCompany" Account.
• You want to set up a test version of your site. You could have a "Live Site" property and a "Staging Site" property under the same account to test new analytics setups without polluting your live data.
• Your brand has websites for different countries. For instance, MyBrand.ca and MyBrand.co.uk could be two properties under the same "MyBrand" Account.

How to Set Up a New Google Analytics Account (Step-by-Step)

Once you’re ready to add a completely separate account, follow these steps. For this example, let's pretend we're a freelance web designer creating a new account for our first client, "Bob's Burger Bar."

Step 1: Go to the Admin Section

Log in to your existing Google Analytics account. In the bottom-left corner, click on the gear icon labeled Admin.

Step 2: Create a New Account

In the Admin panel, you'll see two columns: Account and Property. In the Account column, click the blue button that says + Create Account. This starts the process of making a completely new master container for your new entity.

Step 3: Fill in the Account Details

This first screen is for the top-level account setup.

• Account name: This should be the name of the business or client. Be descriptive. In our example, we'll enter "Bob's Burger Bar."
• Account Data Sharing Settings: These checkboxes allow you to share anonymous data with Google to improve its products and provide benchmarking insights. Review these and check them according to your company's privacy policy and preferences.

When you're done, click Next.

Step 4: Create Your First Property

Now, you need to create the first Property that will live inside your new Account.

• Property name: This is for the website or app you’re tracking. We'll call it "BobsBurgerBar.com." It's good practice to include the domain here for clarity.
• Reporting time zone: Select the primary time zone for the business. This affects what time of day your reports reset.
• Currency: Choose the currency the business operates in. This is used for e-commerce and ad cost reporting.

Click Next to move on to the final business information fields. Fill these out, then click Create.

Graphed

Still Building Reports Manually?

Watch how growth teams are getting answers in seconds — not days.

Watch the Demo

Step 5: Accept the Terms of Service

A pop-up will appear with the Google Analytics Terms of Service Agreement. You’ll need to tick the checkbox to accept the terms and then click I Accept.

Step 6: Set Up Your Data Stream

Now that your Account and Property exist, you need to tell Google Analytics where the data is coming from. This is your Data Stream.

• You’ll be asked to "Choose a platform." For most users, this will be Web. Click on it.
• Enter your website’s URL (e.g., bobsburgerbar.com) and give the stream a name (e.g., "Bob's Website").
• Ensure the "Enhanced measurement" toggle is on. This automatically tracks key interactions like page views, scrolls, outbound clicks, and file downloads without you having to configure them manually.
• Click Create stream.

Step 7: Install Your Tracking Tag

The final step is to put the tracking code on the website. A screen will show you the installation instructions along with your new Measurement ID (the one starting with "G-"). You can either copy the Global Site Tag (gtag.js) script and ask a developer to add it to your website's code, or if you use a platform like WordPress, Shopify, or a website builder, you can often just copy the Measurement ID itself and paste it into a dedicated Google Analytics field in your site's settings.

Congratulations, you’ve successfully created a new, completely separate Google Analytics account!

How to Quickly Access Your Different Accounts

Once you have multiple accounts set up under one Google login, switching between them is incredibly easy. Simply click the dropdown menu at the top-left of your Google Analytics dashboard. You'll see a list of all accounts you have access to. Just pick the one you want to work on, select the right Property, and you're good to go. This central dashboard is what makes managing dozens of client or company accounts manageable from one place.

Graphed

Still Building Reports Manually?

Watch how growth teams are getting answers in seconds — not days.

Watch the Demo

Managing Users Across Multiple Accounts

Managing who has access to what data is one of the most important jobs of an account administrator.

• Grant Access at the Account Level: If you add a user at the Account level (Admin > Account > Account Access Management), they will automatically get access to all the Properties within that account. This is ideal for team members or clients who need to see everything related to their business.
• Grant Access at the Property Level: If you only want to give someone access to a specific website and not the entire account, you can add them at the property level (Admin > Account > Property Access Management). A perfect example of this is giving a contractor access to analyze one specific company website without access to the company's mobile app property.

Permission Levels Explained:

When you add a user, assign them the role with the least amount of privilege they need to do their job:

• Administrator: Has full control, including managing users. Only give this to trusted partners or key internal staff.
• Editor: Can edit reports, goals, and settings but cannot manage users. Great for marketers who implement tracking.
• Analyst: Can create, edit, and share custom reports but can't edit settings. Good for team members who build dashboards.
• Viewer: Can only see data and reports. They cannot change anything. This is the safest and most common role for stakeholders who just need to view performance.

Final Thoughts

Setting up multiple Google Analytics accounts using a single login is fundamental for keeping your clients' data organized, secure, and independent. By understanding the Account and Property hierarchy and following the step-by-step process, you can build a clean and scalable analytics setup that saves you time and prevents headaches down the road.

After you’ve successfully set up your various accounts, the next challenge becomes pulling that siloed data together to get a holistic view of performance. Jumping between a dozen different GA tabs to piece together insights can drain hours from your week. That said, it’s exactly where we saw a better way forward when designing Graphed. We make it easy to painlessly connect all your Google Analytics accounts, along with your ad platforms like Facebook Ads and business tools like Shopify, into a single place. From there, you can literally just ask for the dashboards and reports you need in plain English and have them built for you instantly, keeping all your critical data live and up-to-date in one unified view.