How to Add Logo in Power BI Dashboard

Adding your company logo to a Power BI report is one of the quickest ways to make it look professional, polished, and on-brand. It’s a small detail that instantly turns a generic page of charts into an official company document. This article will walk you through the simplest methods for adding a logo to your Power BI reports and dashboards, along with some best practices to ensure they always look great.

Why Bother Adding a Logo?

You might be focused on getting your data visualizations just right, but the overall presentation matters. Think of a logo as the finishing touch that adds significant value for a few key reasons:

• Branding and Professionalism: It immediately establishes the report's origin and ownership. When you share a report with clients, stakeholders, or other teams, the logo reinforces your brand and makes the deliverable feel more authoritative and trustworthy.
• Clarity and Context: In larger organizations, reports can circulate widely. A logo helps people instantly recognize which company or department the data belongs to, preventing confusion when viewing multiple dashboards from different sources.
• Authentication: It signals that the report is an official, approved document. For external reporting, this small visual cue can lend a significant amount of credibility.

It only takes a few seconds to do, but the impact it has on how your work is perceived is well worth the effort.

Method 1: Using the 'Image' Object in Power BI Desktop

This is the most straightforward method for adding a logo or any other image directly onto a report page within Power BI Desktop. It’s perfect for quickly placing your logo exactly where you want it.

Here’s the step-by-step process:

1. Open your report in Power BI Desktop. Navigate to the page where you want to add the logo. This method works on a page-by-page basis.
2. Go to the 'Insert' Ribbon. At the top of the Power BI window, you'll see a series of tabs like "File," "Home," "Insert," "Modeling," etc. Click on Insert.
3. Select 'Image'. Within the "Insert" ribbon, you'll find a section called "Elements." Click on the "Image" button.
4. Choose Your Logo File. A file explorer window will pop up. Navigate to the location on your computer where your logo is saved, select the file, and click "Open."
5. Position and Resize Your Logo. Power BI will place the image onto your report canvas. From here, you can click and drag it to the desired position — typically a corner of the header. Use the sizing handles on the corners of the image to resize it as needed. Hold the 'Shift' key while resizing to maintain the original aspect ratio and prevent your logo from getting stretched or squished.

That's it! Your logo is now part of the report page.

Formatting Your Image

Once the logo is on the page, you can select it and use the Format pane on the right-hand side to make adjustments. Under "Format visual," you can change properties like:

• Border: Add a thin border around the logo if it helps it stand out.
• Shadow: Apply a subtle shadow for a bit of depth.
• Alt Text: It's a great practice to add a short description (e.g., "Company X Logo") in the Alt Text field under "General" → "Properties." This is important for accessibility, as it allows screen readers to describe the image to visually impaired users.

Method 2: Creating a Reusable Header

If your report has multiple pages, adding the logo manually on every single page and trying to get the alignment perfect is tedious. A more efficient trick is to create a reusable header that contains your logo, which you can then copy and paste across all pages.

This ensures your logo — and any other header elements like the report title — are perfectly consistent everywhere.

1. Add a Background Shape for the Header. In the Insert ribbon, go to "Shapes" and select the rectangle. Drag it to the top of your report and resize it to create a header bar that spans the width of the page. You can change its color in the Format pane to match your brand colors.
2. Add Your Logo on Top of the Shape. Follow Method 1 to insert your logo. Place it within the boundaries of the header shape you just created, for example, in the top-left corner.
3. Add a Report Title. Go to the "Insert" ribbon and click "Text box." Type your report title (e.g., "Quarterly Sales Performance"), format the text (font, size, color), and place it in the header next to your logo.
4. Group the Header Elements Together. Now for the key step. Hold down the 'Ctrl' key and click on each element you added to the header: the background rectangle, the logo image, and the text box. With all of them selected, right-click on one of the elements, go to Group, and select Group. This combines them into a single object.
5. Copy and Paste to Other Pages. Now that you have a single grouped header object, you can select it, copy it (Ctrl + C), navigate to another report page, and paste it (Ctrl + V). It will appear in the exact same position, giving you a perfectly consistent header on every page in just a few seconds.

Method 3: Adding a Logo Directly to a Published Dashboard

It's important to understand the difference between a Report and a Dashboard in Power BI. A report is the multi-page file you build in Power BI Desktop. A dashboard is a single-page view created in the Power BI service online, where you can "pin" visuals from one or more reports.

You can add a logo directly to a dashboard in the Power BI service, but the process is different. It requires the image to be hosted online and accessible via a URL.

1. Publish Your Report and Go to Your Dashboard. First, make sure your report has been published from Power BI Desktop to the Power BI service. Navigate to the dashboard where you want to add the logo.
2. Host Your Logo Image Online. Your logo needs to be available via a public URL. You can upload it to your company's website, an image hosting service (like Imgur), or any other location where it can be publicly accessed. The URL must end with an image extension like .png, .jpg, or .gif.
3. Add an Image Tile. On your dashboard, click … (ellipses) → Edit in the menu bar at the top, then click on + Add a tile.
4. Select 'Image'. In the "Add a tile" window that appears, select the Image tile type and click "Next."
5. Configure the Image Tile. Now, you'll see the "Add image tile details."

Best Practices for Using Logos in Power BI

To keep your logos looking sharp and your reports running smoothly, keep these quick tips in mind:

1. Use the Right File Format

Always use a PNG file with a transparent background. A JPG will show up with a solid white or colored box around it, which looks unprofessional on anything but a perfectly matched background. A transparent PNG lets your logo sit cleanly on top of any header or background color you choose.

2. Optimize Image Size

Dashboard performance matters. While a super high-resolution logo might seem like a good idea, large image files can add to your report’s file size and slow down its loading time, especially for users on slower connections. Resize and compress your logo image to be appropriately sized for web use before inserting it into Power BI. A logo is typically a small element, so a file size of under 50 KB is often more than enough.

3. Be Consistent

The key to professional design is consistency. Decide on a placement for your logo (e.g., top-left corner) and stick to it on every page of your report. Using the "reusable header" method described earlier is the best way to enforce this.

4. Check Contrast

Make sure your logo is easily visible against its background. A dark logo on a dark blue header will be difficult to see. You may need a light-colored or "knockout" version of your logo to use on darker backgrounds. Always test for readability.

Final Thoughts

Adding a logo is one of the easiest steps you can take to brand your Power BI work, adding a layer of professionalism and credibility that makes your data presentations more impactful. Whether you use the simple image insert, a groupable header for consistency, or a URL-based tile on a dashboard, it's a small touch that goes a long way.

Of course, building those professional dashboards is often a multi-step process. You spend hours pulling data from different marketing and sales platforms, merging it in spreadsheets, and wrestling with settings in BI tools before you can even think about branding. At Graphed, we automate all of that manual work. You can connect your data sources in a few clicks and use simple, natural language to ask questions or build real-time dashboards instantly. Instead of spending your day wrangling data, you can get directly to the insights you need to grow your business.