How to Add Google Analytics to GoDaddy Website Builder

Building a website with GoDaddy is a great first step, but how do you know if anyone is actually visiting it? To truly understand your website's performance, you need to connect it to Google Analytics. This guide provides a clear, step-by-step process for linking your GoDaddy site to Google Analytics 4, helping you unlock valuable data about your visitors.

What is Google Analytics and Why Do You Need It?

Google Analytics is a powerful and free web analytics service that tracks and reports website traffic. Think of it as a detailed report card for your website. It doesn't just tell you how many people visit, it tells you who they are (in a general, anonymous way), what they do on your site, and where they came from.

For a business owner using GoDaddy's Website Builder, connecting it to Google Analytics isn't just a "nice-to-have" - it's an essential tool for making smart decisions. Here's what you can learn:

• Understand Your Audience: Discover the basics of your site's visitors, such as their general location (city/country), the language they speak, and whether they are visiting from a desktop computer or a mobile phone. This helps you tailor your content and marketing to the right people.
• Identify Your Most Popular Content: See exactly which pages on your site get the most views. Are visitors flocking to a specific blog post, service page, or product? Knowing this helps you understand what resonates with your audience so you can create more of it.
• Track Your Marketing Efforts: Are your efforts on Facebook, Instagram, or email newsletters paying off? Google Analytics shows you which channels are driving traffic to your site. You can see how many visitors come from social media, a Google search, direct links, or referrals from other websites.
• Improve User Experience: Analytics reveals how people navigate your site. Are they leaving immediately after landing on a page (a "bounce")? Or are they clicking through to other pages? This information can highlight areas of your site that might be confusing or unengaging, giving you a chance to improve them.

Without this data, you're essentially flying blind. You might be putting effort into marketing channels that don't work or writing content that nobody reads. Google Analytics provides the feedback loop you need to stop guessing and start making data-driven choices to grow your business.

Before You Start: What You’ll Need

The process is quite simple, but let's gather what you need first to make it a breeze. Make sure you have the following ready:

• A GoDaddy Account: You'll need access to your GoDaddy account and its Website Builder.
• A Google Account: Any standard Google account will work (like a Gmail address). If you don't have one, you can create one for free.
• About 15 Minutes: Setting everything up for the first time is quick. Most of the process involves copying a piece of code from Google and pasting it into GoDaddy.

Part 1: Setting Up Your Google Analytics 4 Property

First, you need to create a "property" in Google Analytics. This property will be dedicated to collecting data from your GoDaddy website. If you already have a GA4 account set up, you can skip to locating your Measurement ID.

Step 1: Create a Google Analytics Account and Property

1. Navigate to the Google Analytics website and log in with your Google account.
2. If this is your first time, you’ll be prompted to start. Click the "Start measuring" button.
3. Account Setup: Give your account a name. This is the top-level container, useful if you manage multiple businesses. Your business name works well here. Review the data-sharing options and click "Next."
4. Property Setup: Now, name your property - "My GoDaddy Site," for instance. Select your reporting time zone and the currency your business uses. Click "Next."
5. Business Details: Provide some general information about your business, like your industry category and business size. This helps Google tailor your experience. Click "Next."
6. Business Objectives: Select what you want to achieve with your website, such as "Generate leads" or "Drive online sales." This helps customize the reports you'll see. Click "Create."
7. Accept the Google Analytics Terms of Service Agreement for your country.

Once you’ve done this, your GA4 property is created! The next step is to tell Google Analytics where to collect data from.

Step 2: Get Your GA4 Measurement ID

After creating your property, you'll be redirected to set up your data stream - the source of data for your property. In our case, it's your website.

1. You’ll be asked to "Choose a platform." Select "Web."
2. Set up data stream: In the "Website URL" field, enter your GoDaddy domain (e.g., yourwebsite.com, without the https://).
3. Stream name: Give your stream a descriptive name, like "GoDaddy Website Stream."
4. Ensure that "Enhanced measurement" is enabled. This option automatically tracks clicks, scrolls, and other important interactions without extra setup.
5. Click "Create stream."

After you click create, a "Web stream details" page will appear. Look for the "Measurement ID" in the top right. It will start with "G-" followed by a string of characters (e.g., G-XYZ123ABC). This is the key that links your GoDaddy site to Google Analytics.

Click the copy icon right next to your Measurement ID to copy it to your clipboard. You’ll need this in a moment.

Part 2: Adding Your Measurement ID to GoDaddy

Now that you have your unique Measurement ID, it's time to log in to GoDaddy and paste it into the right spot. GoDaddy makes this part really easy.

1. Log in to your GoDaddy account and navigate to your "My Products" page.
2. Find your website under the "Websites + Marketing" section and click on it. This will open up your website's dashboard.
3. On the dashboard, click the "Edit Website" or "Edit Site" button to open the GoDaddy Website Builder.
4. In the builder, look for the "Settings" option in the right-hand menu.
5. In the Settings panel, click on "Cookie Banner."
6. Scroll down past the cookie consent options until you see a section for tracking and analytics and find the "Google Analytics" field.
7. Voilà! Simply paste your Measurement ID (the G-XXXXXXXXXX code you copied earlier) into this box.
8. Your changes save automatically, but you must publish your site for the new settings to go live. Click the "Publish" button at the top right of the builder.

That's it! Your GoDaddy site is now configured to send data to your Google Analytics 4 property.

Part 3: Verifying the Connection is Working

You’ve done the work, but how do you know if it's actually working? Data can take 24-48 hours to fully populate in your standard reports, but you can check the connection instantly using the "Realtime" report in Google Analytics.

1. Go back to your Google Analytics account.
2. On the left-hand navigation menu, click on "Reports."
3. From there, click on "Realtime."
4. Now, open a new tab or use your phone and navigate to your live GoDaddy website. Browse a few pages.
5. Go back to the Realtime report in Google Analytics. Within a minute or two, you should see at least one user appear on the map and in the "Users in Last 30 Minutes" card.

If you see your own visit pop up, congratulations! You have successfully connected Google Analytics to your GoDaddy website.

Common Questions & Quick Troubleshooting

Ran into a snag? Here are a few common situations and how to handle them.

I don’t see any data in my Realtime report.

• Did you publish your site? After pasting the Measurement ID in GoDaddy's website builder, you must hit the "Publish" button for the change to take effect on your live site.
• Wait a couple of minutes: Sometimes it can take up to 5 minutes for the Realtime report to register a new visitor. Give it a little time.
• Check for typos: Double-check that you copied and pasted the entire Measurement ID correctly, with no extra spaces or missing characters.

I don't see the "Google Analytics" field in GoDaddy's settings.

GoDaddy occasionally updates its interface. The field is most commonly found under Settings → Cookie Banner. If you can't find it there, look for sections with names like "Tracking," "Integrations," or "SEO." It will always be in the general site settings area.

My regular reports are still empty.

Don’t panic! Standard GA4 reports are not instant. It typically takes 24 to 48 hours before data begins to appear in reports outside of the Realtime view. This is perfectly normal. Just check back in a day or two, and you should start seeing valuable insights.

Final Thoughts

Connecting Google Analytics to your GoDaddy website is a simple but powerful step toward understanding your business audience and making smarter marketing decisions. By following the steps above to get your Measurement ID and add it to your site settings, you unlock a world of data that can help you grow.

Of course, collecting data is just the beginning. The next challenge is making sense of it all without spending hours digging through reports. We built Graphed to solve this exact problem. Once you've connected your data sources like Google Analytics, you can use plain English to ask questions and instantly build real-time dashboards. Instead of wrestling with a complex reporting tool, you can simply ask, "Show me my top traffic sources this month" and get a clear, visual answer in seconds, giving you back time to focus on what really matters - growing your business.