How to Add Google Analytics to Carrd Site

Building a sleek one-page website with Carrd is incredibly easy, but knowing who is visiting your site and what they are doing is a different story. Connecting your site to Google Analytics unlocks the data you need to understand your audience and measure your marketing efforts. This guide will walk you through the entire process, step-by-step, from creating a Google Analytics account to verifying that everything is working correctly.

Why Track Your Carrd Site in the First Place?

Before jumping into the "how," let's quickly cover the "why." Connecting Google Analytics isn't just a technical exercise, it's about getting answers to crucial questions that can help you grow.

With Google Analytics installed, you can answer questions like:

• How many people are visiting my site? Get a clear picture of your total traffic over days, weeks, or months.
• Where are my visitors coming from? Find out if people are discovering you through your Instagram link, a Google search, or a link you shared in a newsletter. This tells you which marketing channels are actually working.
• What are they doing on my site? See which buttons they click, what links they follow, and how they navigate between sections.
• Who is my audience? Understand basic demographics like the country and city your visitors are from, and whether they are viewing your site on a desktop or a mobile device.

For a freelance portfolio, this data can show you if a potential client from a specific company clicked your contact link. For a product-waitlist page, it can confirm that your latest social media push is actually driving sign-ups. Without this data, you're essentially flying blind.

Step 1: Get Your Google Analytics 4 Measurement ID

The first major step is to create a property in Google Analytics. This will give you a unique tracking ID that you'll later paste into your Carrd settings. If you already have a Google Analytics account for other projects, you can simply create a new property. If you're brand new, you'll be creating both an account and a property.

Setting Up Your Account and Property

Follow these instructions to create your space within Google Analytics.

1. Go to Google Analytics: Head over to the Google Analytics website and sign in with your Google account.
2. Start Setup: If it's your first time, you'll be guided through the setup process. Click the "Start measuring" button.
3. Account Creation:
4. Property Creation:
5. Business Details: Provide some basic information about your industry and business size. This helps Google tailor your experience. Choose how you intend to use Google Analytics (e.g., "Measure user engagement," "Optimize my advertising cost"). Click "Create" and accept the terms of service.

Now that your account and property are created, you need to set up a "Data Stream." Think of this as the specific pipeline that will collect data from your Carrd website.

Creating Your Web Data Stream

1. Choose a Platform: You'll be asked to choose where your data is coming from. Click "Web."
2. Set up data stream:
3. Enhanced Measurement: Leave this enabled. It automatically tracks important interactions like outbound link clicks, scrolling, and more without any extra setup.
4. Create Stream: Click the "Create stream" button.

Find Your Measurement ID

After clicking "Create stream," you'll be taken to the "Web stream details" page. This page contains all the information you need to connect GA to your site.

Towards the top right, you will see your Measurement ID. It will be formatted like G-XXXXXXXXXX. This is the only piece of information you need for Carrd.

Copy this ID to your clipboard. You're now done with the Google Analytics setup portion.

Note: You might see options for installing a "Global Site Tag" or gtag.js. You can ignore all of that code. Carrd has a direct integration field that makes this process much simpler - all you need is the ID.

Step 2: Add Your Measurement ID to Carrd

With your Measurement ID in hand, it's time to add it to your Carrd site. It's important to note that adding Google Analytics custom code requires a Carrd Pro plan (Pro Standard, Pro Plus, or Pro). Free plans do not support this feature.

1. Log In to Carrd: Go to your Carrd dashboard and find the site you want to track.
2. Open the Site Builder: Click on the site to open it in the editor view.
3. Go to Settings: Look for the hamburger menu icon (☰) in the top-right corner of the builder. Click it to open the site's menu.
4. Find the Analytics Section: A new panel will slide out from the right. Click on the "Settings" tab. Scroll down until you see the "Google Analytics" section.
5. Paste Your ID: In the text field labeled "ID," paste the Google Analytics Measurement ID you copied earlier (the one that starts with "G-").
6. Publish Your Changes: This is a critical final step! None of the changes will go live until you publish your site. Click "Publish" in the top-left menu. Review your publish settings and then click "Publish Changes."

That's it! The two platforms are now connected. The Google Analytics tracking code is active on your Carrd site and will start collecting visitor data immediately.

Step 3: Verify That It's Working Correctly

You’ve done the setup, but how can you be sure it’s pulling in data? While most standard reports in Google Analytics can take 24-48 hours to fully populate, you can check if the connection is active almost instantly using the Realtime report.

1. Visit Your Own Site: Open a new browser window (or use your phone) and go to your live Carrd website. If you want to be extra sure you're not getting filtered out, use an incognito/private browser window.
2. Go to Google Analytics: In another browser tab, go back to your Google Analytics dashboard.
3. Open the Realtime Report: On the left-hand navigation panel, click on Reports > Realtime.
4. Look for Activity: Within a minute or so, you should see activity. The "Users in last 30 minutes" card at the top should show at least "1". You can also look at the "Views by page title" and "Users by City" cards to confirm the visitor is you.

If you see your visit registered, congratulations! You have successfully added Google Analytics to your Carrd site. If you don't see anything, don't panic. Double-check the following:

• Did you hit "Publish Changes" in Carrd after pasting the ID?
• Is the Measurement ID you pasted into Carrd exactly the same as the one in your GA4 data stream? Check for typos or extra spaces.
• Are you checking the correct Google Analytics property? If you manage multiple sites, make sure you're in the right one.

What's Next? Start Tracking What Matters

Now that you're collecting data, you can start digging for insights. Don't feel like you need to become an expert overnight. Start with these three basic reports:

1. Traffic Acquisition Report

This report tells you how people found your site. Navigate to Reports > Acquisition > Traffic acquisition. Here you can see if your traffic is coming from "Organic Search" (Google), "Direct" (people typing in your URL), "Referral" (links from other websites), or social sites.

2. Pages and Screens Report

If your Carrd site uses section breaks (#home, #about, #contact) as separate "pages," this report shows you which sections are getting the most views. Go to Reports > Engagement > Pages and screens to see which content is most popular with your visitors.

3. Demographics Report

Curious where in the world your audience is? Go to Reports > User > User attributes > Details. Here you can filter by country, region, and city to get a better sense of your geographic reach.

Final Thoughts

Connecting Google Analytics to your Carrd Site is a simple yet powerful step towards making data-informed decisions. By following the steps above, you can go from having zero visibility into your audience to understanding precisely where they come from and what they care about on your site.

Of course, collecting data is just the beginning, the real challenge is turning it into clear, easy-to-understand insights. Instead of learning your way around complex Google Analytics reports, we built Graphed to make the whole process feel more like a conversation. You can connect all your marketing data - including Google Analytics, social ads, and your CRM - and then simply ask questions in plain English to build dashboards. Instead of clicking through menus, just ask, "Show me how many visitors my Carrd site got from Instagram last week" and instantly get your answer, beautifully visualized.