Google Data Studio vs Awesome Table: Dashboard Builder vs Google Sheets Visualizer

Google Data Studio (now Looker Studio) is a full dashboard builder with 1,000+ data connectors. Awesome Table is a lightweight Google Workspace add-on that turns Google Sheets data into interactive tables, charts, and views embedded in Google Sites.

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Note: Google rebranded Data Studio to "Looker Studio" in October 2022.

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Key Differences

Feature: Price · Google Data Studio: Free · Awesome Table: Free tier; paid from $7/user/month

Feature: Data source · Google Data Studio: 1,000+ connectors · Awesome Table: Google Sheets only

Feature: Visualization · Google Data Studio: Charts, scorecards, maps, tables · Awesome Table: Interactive tables, cards, maps, Gantt

Feature: Embedding · Google Data Studio: iframe in any site · Awesome Table: Native Google Sites integration

Feature: Filters · Google Data Studio: Date ranges, dropdowns, search · Awesome Table: Interactive filters on table data

Feature: Use case · Google Data Studio: Dashboards from any data · Awesome Table: Visualizing Sheets data in Google Sites

Feature: Learning curve · Google Data Studio: Low · Awesome Table: Very low

Graphed

Build AI Agents for Marketing

Build virtual employees that run your go to market. Connect your data sources, deploy autonomous agents, and grow your company.

Build Your First Agent

When to Use Google Data Studio

• Multiple data sources beyond Sheets
• Full dashboard with charts, scorecards, and KPIs
• Scheduled email delivery
• Client-facing reports

When to Use Awesome Table

• Your data lives in Google Sheets and that is enough
• Embedding interactive tables in Google Sites
• Internal directories, inventories, or project trackers
• Simplest possible visualization of spreadsheet data

AI Agents for Marketing

Crash Course

Graphed

Free PDF · the crash course

AI Agents for Marketing Crash Course

Learn how to deploy AI marketing agents across your go-to-market — the best tools, prompts, and workflows to turn your data into autonomous execution without writing code.

Download the PDF

Alternative: Graphed

If you need more than either tool offers — live data from 350+ sources, AI-powered analysis, no manual dashboard building — Graphed builds it from natural language. Setup in 15 minutes.

The Bottom Line

Data Studio for full dashboards from any data source. Awesome Table for quick Sheets visualization in Google Sites. Awesome Table is a Google Workspace add-on, not a BI tool — use it for simple internal views, not analytics.